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On this episode Kerry Guard chats with Lavanya Ganesh… Lavanya is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya was kind enough to take time out of her trip to New York city to chat with Kerry which worked out perfectly, because they were talking about the customer experience and Lavanya could share first hand real examples of brand experiences - the good,...

On this episode Kerry Guard chats with Shane Whelan, Owner of PetBidder and Carrying the fire. You might be wondering why we have Shane on our Tech Marketing Leaders Podcast. Sometimes we come across people who just catch our attention. Who has a great story. Who is out there doing something different and thoughtful and after talking to these people we realize that we all can learn from their jour...

On this episode Kerry Guard chats with Lisa McDermott, VP of Marketing  at Acqueon. When Lisa and Kerry talked, Lisa was working at CoreDial, which is interesting because it’s a business that relies solely on partners. Marrying the business model with Lisa’s view of marketing and content makes for a new and exciting conversation we haven’t had before. Take a listen. As an FYI - Lisa is now the VP...

In this episode Kerry Guard chats with Steven Shapiro, who has been a marketing leader at companies such as Qualys, Informatica, Weaveworks and more. At each company he has set the stage for how to build Generate Demand. Given his track record Kerry asked him to walk through his secrets of where he starts and then builds upon it to create a pipeline generation machine. Demand Generation is the new...

In this episode Kerry Guard chats with Rachel Jordan, head of marketing at TeachFX. Rachel is a  purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in b2b SaaS startup, b2b enterprise, and b2c nonprofit brands. Given Rachel ran her on marketing company for many years she discovered that a...

Christina Kay, Vice President of Marketing at ResellerRatings joins Kerry Guard to talk about how given her lean team she’s had to lean on Rev Ops and how it has impacted ResellerRatings business and helped find major and important efficiencies across the whole organization. Take a listen. https://www.linkedin.com/in/christinakay/ RevOps Templates  Spotify Playlist

In this episode Kerry Guad chats with, Genepha Murph y, CMO at Five9 . We dig into how she builds and leads a team. She has developed a frame work - FIRE and we walk through what this framework is and how it has helped her build brands, such as Five9. Resources Spotify Playlist LinkedIn

In this episode Kerry Guard chats with, Diana Morante , Marketing Director at Richo where she works in the education department helping schools get the necessary STEM equipment to keep their students on the cutting edge… I loved this conversation. I got to nerd out super hard on STEM and education which I’m super passionate about and so is Diana! It was an amazing conversation and such an honor. ...

In this episode, Kerry Guard had the pleasure of speaking with Delitha Morrow Coles . Delitha and Kerry connected over LinkedIn and after one 20 minute conversation with her, Kerry knew this was going to be a special episode. Delitha is the Global Corporate Communications Leader at NCR corporation in Atlanta. She is an award-winning, results driven leader who develops strategic communication progr...

On this episode Kerry Guard chats with Chris Ott , CEO of Creative Blue .  Chris and I were introduced through mutual connections. He first met my business partner, Mike Krass then Mike had the genius idea to see if Chris wanted to join us on Tea Time so here we are! Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help t...

First up, we have Marguerite Yeo . This is a special conversation to me as Marguerite and MKG Marketing have a long standing relationship having worked together since Marguerite’s days at VMware back in 2014. Marguerite is now at Nutanix and has been for three months. Congratulations Marguerite! I hope all is going well. In our conversation, Marguerite and Kerry Guard dissected what it means to wo...

Tracy Hansen and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line. Resources: Chief Outsiders...

On this episode Kerry Guard chats with Jeanne Hopkins , who was the Chief Revenue Officer at Happy Nest. Jeanne was an interesting conversation because it’s not everyday Kerry gets the opportunity to speak with Chief Revenue Officers! It was fascinating seeing marketing through her lens. We dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you’re just ge...

On this episode Kerry Guard chat with Joshua Kanter , CMO of Encora . Josh and I dig into how Marketing and Product and work together. So many times organizations are set up in silos and don’t necessarily coordinate. Josh and I talk through how to work through and towards a more unified organization across departments and how to bring the customer voice to the table in doing so. Season 9: Spotify...

Season 8!! Industry Thought Leader Mark Schaefer joins to discuss the third marketing rebellion, focusing on people. He sets the tone for the entire season. Mark is a globally-recognized blogger, speaker, educator, consultant, and author. As Executive Director of U.S.-based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Clients include both start-ups...

Friday Ahrenby, CMO of Get Accepted joins Kerry Guard to discuss how she’s building a global team and staying connected. LinkedIn Profile GetAccept

Tara Pawlak is the Head of US Marketing at GetAccept. She is a dynamic marketing expert who has over 15 years of experience in Marketing Operations and Automation, Marketing Strategy and Demand Generation, Marketing Technology and B2B Lead Generation. She joins to discuss breaking into a new market and positioning a product internationally. Season 8 Spotify Playlist GetAccept

Tal Valler is the Director of Global Marketing at Centrical. He joins us from Brooklyn New York and with the sounds of the  city as the backdrop Tal and Kerry Guard dig into why Demand Gen is the new Lead Gen and how to make a personalized impact when talking to your broader audience.

Niki Wilson is the Director of Sales and Marketing for ClickClaims . She shares how she brings new customers along through personalized customer journey via LinkedIn. From awareness, to connection, to close. Here are the tools Niki uses: LinkedIn Sales Navigator LinkedHelper 2 LinkMatch Zapier Our Season 8 Playlist: Spotify Playlist

When we were children, and people asked us what we wanted to be when we grew up, not one of us said, "MARKETING LEADER!" We each have a unique story on how we found marketing or in some cases,  how Marketing found us. For David Mundy , head of marketing at Accurics , it was a symbiotic relationship.  One he is deeply passionate about. In this episode David takes us on a  journey through how he met...

Martina Trucco is the VP of Corporate Marketing at Clari , a revenue operations software. She is an award winning tech marketer specializing in helping leaders build trust through what she calls "radical transparency". Our Season 8 Playlist: Spotify Playlist

For this final episode, I had the opportunity to chat with Gabrielle Dalvet, and Natalie Cantave. Natalie is Product Marketing Manager at Cohere Health, and Gabrielle is Director of Marketing at Vendr. Gabrielle and Natalie started Marketing Women, it's a Slack channel of marketing women who support one another. Suppose that they have a small virtual gatherings around hot topics with experts who l...

Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore ,  a omni-channel store solution to help Direct-to-Consumer (D2C)  retailers. He is the head of Go To Market and Demand Generation.  ‘Omnichannel’ is the blending of channels; for retail, there are no  specific silos but a seamless customer experience...

Lorena Morales , VP of Marketing at Go Nimbly, joins to discuss how she works directly with CEOs to help them grow their companies rapidly. She also advocates for building skills as a generalist. 

Margy Feldhuhn , CEO at InterviewConnections, joins to discuss how she helps marketers build personal brands and expansive networks through podcast appearances.