Back on T-R-A-C-K

In this episode, Kerry Guard chats with Rachel Ratchford , Head of Marketing Communications at Cobalt.io. Rachel Ratchford shares about managing small, efficient teams across time zones.

In this episode, Kerry Guard chats with Xuan Liao, Chief Marketing Officer Americas at Roboyo. Xuan Liao shares about SEO thought leadership and building a foundation with search marketing at the core.

In this episode of season 13, Kerry Guard chats with Anna Hrach , Senior Strategist at Convince and Convert. Anna Hrach shares how the industry has changed through the pandemic as well as how the mindset of the "Marketing Funnel" is antiquated and should be replaced with Customer Journeys.

In this episode, Kerry Guard chats with Patrick Garrity . Standing desk to standing desk, they dug into how to be decisive.  As marketing leaders trying to grow tech companies, you have to make 100 decisions a day, which can get overwhelming and daunting. Patrick somehow managed to find his way through that.  He shares how he's been able to do this daily while moving towards lofty goals and gettin...

In this episode of Tea Time with Tech Marketing Leaders , Kerry Guard sits down with Brianna Doe , Senior Demand Generation Manager at Inventables. Brianna explains the importance of the customer experience and how you should pull your audience in and take them on a journey. Brianna Doe is a marketing leader with ten years of experience driving growth and revenue and building engagement communitie...

In this episode of season 13, Kerry Guard chats with Yoni Solomon , VP of Product Marketing at Gympass.  Yoni Solomon explains what product marketing is and how he uses his unique experience and perspective of product-led growth.

Janice Dru-Bennett joins to discuss partnership as a marketing function. In addition, we explore the phrase "Do, Delegate, Delay, Delete" in relation to prioritization and productivity.

It’s not everyday Kerry Guard run into someone who has built an entirely internal team dedicated to SEO . Content yes. Front end web development. Absolutely. But to then have internal SEO support driving the content and front end web development is unheard. Even Luke talks about the unusual position he’s found himself in and the payoff they’ve experienced because of it. Luke Richardson is a web su...

In this episode Kerry Guard chats with Siena Dixon where they discuss the power of gamification and how to introduce your customers to your product in a fun creative experience. Whoever said B2B couldn’t be fun! We’re all people after all and how we experience consumer brands can be done with B2B. At least according to Siena. Siena Dixon is Head of Strategy & Commercial at Zebrar . She is a  r...

In this episode Kerry Guard connects with Sekou White where they discuss how to market to tough audiences, who are marketing skeptics. In his case the developer. Having been a developer Sekou understands his audience and that traditional advertising won’t work. Sekou is a multifaceted marketing professional with 20 years of experience in technology, entertainment and media. He spent the first half...

In this episode Kerry Guard chats with Aileen Casmano . In Cyber Security it’s very easy to use language that strikes fear in the hearts of buyers everywhere.  But Aileen is committed to proving time and time again that you don’t need to scare your customers into buying your product. There’s a better way and she walks us through it. Aileen Casmano is an experienced marketer in cybersecurity and te...

In this episode, Kerry Guard hangs out with John Steinhert  where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines, but clear growth opportunities as well. As TechTarget’s CMO, John Steinhert is responsible for positioning the  company and messaging to their subscribers  in w...

In this conversation with Matt Dynan brings to life how he kicked off his marketing career. After Matt shares his story, we dig into what it means to build a category. Matt Dynan is the Digital Marketing Manager at Jellyfish.io. He is a B2B digital marketer with experience owning SEO and paid media programs at high-growth SaaS companies. He focuses on building consistent digital experiences across...

Alyssa Maker started off in PR and is now a demand gen marketer. It really goes to show that you just never know where your marketing career will take you! Alyssa shares her story then we discuss what demand generation means to her and how she approaches it as the glue that holds all their marketing efforts together. Alyssa is the Director of Marketing for Sana Commerce. As a Director of Marketing...

In this final episode of Season 12, Kerry Guard hangs out with Tom Wedding all the way from Australia!  Tom is committed to building digital communities on behalf of his clients. If you listened to my conversation with Sekou who talks about the power of community then consider this a perfect follow. Sekou was the why. This is the how.

Welcome to Season 11! Eight more episodes are here for you. Check em out and listen in whatever order you choose. We did curate them for you to serve up the best flow possible if you did decide to binge, but no worries if you’d prefer to skip around. Listen your way! On this first episode of season 11 is Dani Woolf. Dani chimed in all the way from Israel and she and Kerry dig in to what it really...

Welcome back to season 11! In this episode Kerry Guard chats with Chris Spellman . Chris is the Senior Demand Generation Manager at Offensive Security. He is a marketing leader with over a decade of experience helping organizations grow. Dedicated to leading orgs in driving brand, demand, and revenue. Chris and Kerry talk about what it means to be a mission driven organization. To have a real mess...

In this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy . Kaya and Alexandra work together at Watch Guard. Kaya is a Director of Demand Generation and Marketing Operations at Watch Guard Technologies. She’s a passionate marketing leader with a proven track record of delivering innovative, data, and technology driven integrated campaigns in fast-paced, deadline-driven environment...

In this episode Kerry Guard chat with Hana Jacover where she gives me my first lesson in Web3. She’s so passionate about Web3 that she has actually left her previous company to be able to dedicate time into really digging into Web3 and becoming an expert. Hana is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep exper...

In this episode, Kerry Guard gets to hang out with Rob Neuman where we dig into his unique approach to Account Based Marketing. Unique in his ability to personalize his marketing based on what he knows of his audience which is a unique and niche. Not what we’re used to the cyber security and data side so it’s nice to hear of other approaches outside of these industries and maybe find opportunities...

In this episode Jada Holst joins Kerry Guard to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry and it’s going to take all of us to fix it. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader. Jada Holst is a marketing manager at an ISV focused on supporting higher ed, n...

On this episode Naz Ekim joins Kerry Guard to discuss PR and what great PR looks like when it comes to finding your partners. She’s so candid which makes for a real honest conversation, which given the current state of events we all need a good dose of honesty especially when it comes to cyber security. Speaking of cyber security, Naz is an award-winning communication strategist and the Director o...

In this final episode of season 11, Jim Mitchell joins to discuss the pitfalls of receiving too much funding as a startup. This conversation with Jim is an eye opener. Jim has been at a few security startups over the last 5 - 10 years and he has seen somethings. Especially as it pertains to rapid growth and the pitfalls, more like craters as he describes them, of what can happen if you grow to qui...

What an honor to kick off Season 10, with having our very first guest back with us, Amber Anderson. Be sure to check out her first episode - the very first episode of the Series. She takes Kerry to school on intersectionality and how it relates to marketing. Specifically the intersectionality of women, where they live, their ethnicity, their race, their life stage and how as marketers we need to m...

On this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic Brand.  This is actually perfect timing in following Amber’s episode, because Peter is a prime example of what it means to be living the life he wants and to have a company support it. Before we met Peter, he sent Kerry an email with something called his User Manual. We, here at MKG marketing, just started...