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Kathryn Strachan , Founder & CEO at Copy House, a content agency specializing in B2B tech. She joins  Tea Time with Tech Marketing Leaders to dish on how AI tools like ChatGPT are influencing the writing world; and why they’re still no match for expert human copywriters. In this refreshingly candid conversation, Kathryn and host Kerry Guard explore: Why niching down is actually a growth strate...

In a Special Podcast Showcase Episode, we highlight another show on our network, Mike Krass's "What's The Problem?"  He and Graham Smith dive into one of Endpoint Security's biggest problems: claiming compliance "out of the box" (or, as out of the box as possible with a dash of professional services on top). Graham talked through what this looks like in the #Education #Cybersecurity space, referen...

This week, Paige Roderick , Demand Generation Manager at Cado Security, joins to discuss the benefits of regional trade shows with a human touch. Face-to-face interaction is important when enabling the sales teams to build relationships.

Emily Mireault , Marketing at Nectar, joins to discuss how a community can deliver value for internal teams and bolster employee engagement. Creating culture through living your mission, vision, & values.

Matthew Ziegler, Director of Product Marketing at Clarity , joins to discuss the challenges of crafting a message, translating between the design team and the potential customer. He speaks to how he utilizes specific environmental knowledge as well as the emotional side, using real, not exaggerated examples to avoid potential scary scenarios. Don’t rely on F.U.D. (Fear, Uncertainty, & Doubt) t...

Marcus Cauchi , CRO at Mobile Practice & Coach at Success With Integrity, joins to discuss how we as sellers & marketers need to understand where our prospective buyers are and meet them there, rather than where we wish them to be. It relies heavily on trust, particularly in the Active-Looking and Decision-Making Phases. “No one buys products, people pay for and rent outcomes.”  “Selling i...

Andy Tzortzinis, Cybersecurity Messaging Mentor, joins to discuss building credibility with your target customer profile. He talks of the shift from Specialist to Generalist, Lead Generation to Demand Generation, and the rise of Product Led Growth. It really goes to show the power of product marketers and their ability to communicate like he gives definitions that are succinct and spot on. He give...

Evan Kling, Growth Marketing Manager at Vicarious, joins to discuss how he spearheads different creative campaigns and utilizes his teammates’ specialties in bringing a vision to life in a fast-paced startup environment.

Ashish Malpani , Head of Global Product Marketing for DX, joins to discuss how product marketers can own the process and become the voice of the customer. They need to understand the nuances of each market & vertical particularly in global cybersecurity brands.

Matthew Delman , Director of Marketing at Techstrong Group, joins to discuss how he utilizes classic storytelling techniques in B2b product marketing. “Storytelling is all about finding the levers to pull in your audience to create the response you want to create.”

Joel Silverstein, Director of Content at Invicti Security, joins to discuss how he leverages his background as a print journalist to thrive on the content marketing path. He talks about how long-form research-based content has elevated his cybersecurity firm as a trusted subject-matter expert and how his team takes that content and utilizes it in various marketing initiatives, from Sales to SEO &a...

Josh Martin, Technical Solutions Architect at Cyolo , joins to discuss how his team leverages curiosity in the sales process, putting the power back in the users’ hands. They allow the user to think up questions and test drive their tool Walnut.io in a controlled environment.

Stephanie May, Project Manager at Pacific Planning Group,  joins to discuss how she liaisons between engineers, marketers, and clients. She has constructed a library full of acronyms for the industry and different company niches. She utilizes this lexicon to successfully change messaging and communicate effectively to her various audiences.

Cameron 'Cami' Regano , joins to discuss how she identifies pain points (or use cases) and how the sales team addresses those issues smoothly. Story based frameworks helps both marketing and sales teams bolster the inbound pipeline.

Alec Foster , Growth Lead at Stealth & Public Policy Manager at AI Alignment, Inc, joins to discuss GDPR compliance and how companies can protect their users and customer data. Individual control over data is crucial when building trust and ensuring security.

Justin Brock , a B2B SaaS Marketing Leader at Coro Cybersecurity, joins to discuss how he leverages his background as an English teacher to help rewrite websites and simplify complex jargon, abstract acronyms into plain language.

Bryant Pulecio & Theresa Woodiel from DeepInstinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well-rounded tech stack both reach and educate different personas throughout the complex sales process.

Saren Sakurai , Senior Director of Digital Marketing at Blackberry, joins to discuss what the future holds for brand marketing in the age of ChatGPT, speed with a human touch. He envisions that the customer journey is accelerated with the assistance of artificial intelligence. In addition, he warns of the tendency for some brands, particularly in cybersecurity, to operate based on fear rather than...

Sandy Hawke, Cybersecurity Product Marketer at CISCO, joins to discuss what you need to do for a great product launch, combining storytelling and proper timing. Her key to great product marketing is always starting with the customer in mind, forever listening and iterating.

In this episode, Christian DeGobbi highlights the significance of incorporating emotions in B2B marketing. B2B marketers should use emotions like humor and storytelling to humanize marketing and appeal to emotions that influence decision-making.

This week Chris Cochran, CEO & Co-Founder of Hacker Valley Media, joins to discuss the power of storytelling and the mindset of the cybersecurity practitioner. He has spent many years in the cybersecurity space and now tells stories for a living, including the comparison that cybersecurity practitioners are super athletes, going to battle everyday, training and pushing their craft to new horiz...

Kate Neuens , Marketing Manager at Beyond Identity, joins to discuss switching industries and building a cohesive skillset.

Jon-Eric Cornellier joins to discuss how to best market your company's capabilities at industry events, even when your team is small. He stresses the importance of cultivating 'buy-in' among team members and potential clients to successfully form relationships.

Peter Wheeler ,  joins to discuss how Product Led Growth can form bonds between the customer and product, allowing the features to do the heavy marketing lift. He also lays out the framework for a freemium model that enables the customer to try a product and integrate it in their daily usage prior to signing any hefty contracts. He's launching his very own podcast soon! Be sure to subscribe: https...

In this episode of season 13, Kerry Guard chats with Matt Hathaway , Chief Marketing & Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising.