MKG Marketing Inc

Back on T-R-A-C-K

Business EN ↓ 230 episodes

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are findin...

Author

MKG Marketing Inc

Episodes

#5: Kurt Klynen -- Digital Marketing Meets the Joy of Professional Learning 11.11.2019 40:53

Have you ever been in a training, where you're sitting in a room all day and someone is standing up and talking at you? I have. We all have. It's awful. Unless I was sitting up front taking vigorous notes while my Art History professor talked a mile a minute there was no way I was staying awake. Joy of Professional Learning is out to disrupt professional development. It's their mission to bring...

#4: Brad Martineau -- Digital Marketing Meets the Automatic Customer Journey 04.11.2019 40:53

Every brand has a customer journey. The faster you acknowledge it, identify it, and develop a system the more efficiently your business can scale. Brad Martineau is the CEO and Founder of Sixth Division where they help you discover and execute your automatic customer journey. After giving the podcast a listen, head over to https://sixthdivision.com/mkgpodcast for a special video from Brad, where...

#3: Steve Kesselman -- Digital Advertising Meets User Research 28.10.2019 36:33

Ever wonder what your customers are thinking? Why they bought your product? Why the didn't buy your product? What challenges they are facing when it comes to your industry? Who your customer is? What they care about? There is a very real solution that can answer all these questions and more. Upfront User Research. Hear from Steve Kesselman on the power of really understanding your audience.

Paul Deraval -- Digital Advertising Meets Data Story Telling 21.10.2019 35:26

Gone are they days of excel sheets chock full of SUMifs and VLookups. Dashboard and reports that can automagically get updated periodically is the now. Our experts now focus on why our campaigns are closer to client's goals or not, rather than burning resources on aggregating data. Hear from Paul Deraval on the importance of data story telling and how we can now do that, thanks to tools that aggre...

Amber Anderson | Digital Advertising Meets Intersectionality 14.10.2019 22:25

85% of women make or influence purchase decisions. Learn how women should be part of your marketing mix. It's more than just adding women. It's understanding where they live in the world, what life stage they are in, and how they play a role in your marketing efforts.