Steve Young
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Where to listen?
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Episodes
The Best Alternative to Firebase Dynamic Links 18.02.2025 14:51
The Deep Linking Tool You Need for Seamless User Journeys! 🚀 Deep links ensure your audience lands exactly where they need to be—without friction. And when it comes to deep linking, Airbridge is the best in the game.🔥 👉🏻 Here’s what you’ll learn: ✅ What deep linking is & why it matters ✅ How Airbridge makes deep linking seamless ✅ How to create & set up Airbridge DeepLinks ✅ How to...
Fall in Love with These App Marketing Strategies 15.02.2025 1:19:23
Discover tried and true app marketing strategies that you will love for a lifetime. From ASO to performance marketing to localization, you will learn what strategies will work for years to come. Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to g...
Fall in Love with These App Marketing Strategies 15.02.2025 1:21:16
Discover tried and true app marketing strategies that you will love for a lifetime. From ASO to performance marketing to localization, you will learn what strategies will work for years to come. Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to g...
App Masters Greatest Hits: Episode 6 with Roger Dickey 13.02.2025 47:25
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by Roger Dickey, founder of Zynga and the crea...
Building in Public with Thumsters & RevenueCat 11.02.2025 11:04
Discover our changes to the Thumsters' ASO and the decisions along the way. From boosting keyword rankings to refining Apple Search Ads strategy, this video is packed with actionable insights you can apply today. 🔥 👉🏻 Here’s what you’ll learn: ✅ The ASO strategy that helped Thumsters rank for high-traffic keywords. ✅ How to choose winning keywords based on search score, relevancy & di...
Grow Your App with Community-Led Social Media 08.02.2025 1:00:37
In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much. We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and fos...
Grow Your App with Community-Led Social Media 08.02.2025 1:04:26
In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much. We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and fos...
App Masters Greatest Hits: Episode 5 with Trey Smith 06.02.2025 37:27
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. We’re joined by Trey Smith, founder of Build Box, the platform engine behind...
The FASTEST ASO Strategy for a 6-Figure Business 04.02.2025 11:25
Here’s how to make your ASO strategy kick in FAST and generate real revenue for your app business. 🚀 In this podcast, we share our patented process for doing ASO and the strategies that have helped us achieve success in the quickest time possible. 🔥 👉🏻 Here’s what you’ll learn: ✅ How to find and choose the right keywords for your app ✅ How to use ASOMobile for effective keyword research ✅ T...
Maximize App Revenue with Web2App Funnel Strategies 01.02.2025 1:00:26
In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams. We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations. With extensive experience in SaaS, fintech, and...
Maximize App Revenue with Web2App Funnel Strategies 01.02.2025 58:13
In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams. We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations. With extensive experience in SaaS, fintech, and...
App Masters Greatest Hits: Episode 4 with Christian Calderon from Ketchapp 30.01.2025 39:59
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by a Christian Calderon, ex-advisor of Ketchap...
7 Favorite App Growth Case Studies of 2024 (And What You Can Learn From Them) 28.01.2025 21:41
Here are the top lessons we learned in 2024 and how you can apply them in your app business. From mastering ASO to maximizing the potential of Meta Ads without overspending, these 7 case studies are filled with actionable insights that you can apply today. 🔥 👉🏻 Here’s what you’ll learn: ✅ How we took an app making $300 a month to $92,000 in all of 2024 ✅ The ASO strategy that helped one clien...
Unlock Your App Growth with AI & Inclusive Marketing 25.01.2025 1:16:05
In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovat...
Unlock Your App Growth with AI & Inclusive Marketing 25.01.2025 1:17:58
In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovat...
App Masters Greatest Hits: Episode 3 with Wilhelm Taht, VP of Rovio - Makers of Angry Birds 23.01.2025 36:25
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by a Wilhelm Taht, VP of Rovio - Makers of Ang...
From Zero to 5-Figure Exit With One ASO Change 18.01.2025 1:17:03
In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what...
From Zero to 5-Figure Exit With One ASO Change 18.01.2025 1:15:10
In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what w...
App Masters Greatest Hits: Episode 2 with Matthew Hall, Co-founder of Crossy Road 16.01.2025 39:12
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Matthew Hall, co-founder of Crossy Road, reveals the secret...
Profitable Meta Ads with a $1,200 Monthly Budget 11.01.2025 1:03:47
In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns...
Profitable Meta Ads with a $1,200 Monthly Budget 11.01.2025 1:05:40
In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns...
App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam 09.01.2025 31:11
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Chris Barton, co-founder of Shazam shared about the company...
Insights From Running $20M in Rewarded User Acquisition Campaigns 07.01.2025 7:28
Rewarded user acquisition: How does it work and is it right for your app? In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a co...
Insights From Running $20M in Rewarded User Acquisition Campaigns 07.01.2025 6:41
Rewarded user acquisition: How does it work and is it right for your app? In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a cons...
Track These 4 Events to Increase Your App's Revenue 01.01.2025 6:32
Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate! In this Podcast, we explore 4 significant events you should track to increase revenue. Learn why monitoring user behavior, including onboarding, feature usage, and subscription points, is essential for smarter decisions, a better user experience, and highe...
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