App Marketing by App Masters

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features. Steve breaks down real case studies, including: ✅ A simple onboarding change that increased revenue by 21% ✅ The 3 screens before the paywall that boosted trial activations by 56% ✅ Why hard paywalls continue to outperform for...

Most app founders think growth is limited by creatives, ASO, or ad performance. But there's another problem that quietly kills scale: cash flow. In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster....

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring. The problem? A bigger wasteland of AI slop with no distribution. In this episode, Steve P. Young breaks down why most app founders are focused on the wrong thing, and why distribution, monetization, and finding what people are already searching for matter far more than shipping another...

Want better results and ROI from your Apple Search Ads? In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps. You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth. Whether you're launching your fi...

What does it really take to raise money, find product-market fit, and build a startup worth acquiring in 2026? In this episode, we are joined by Susan Ho, an entrepreneur, startup advisor, and former founder who built and exited travel-tech startup Journy to Hopper. shares the lessons she learned building Journy from the ground up, raising capital, navigating the founder journey, and ultimately se...

Most app publishers are leaving ad revenue on the table, especially in under-monetized regions. In this episode, we are joined by Nana Landau, In-App Partnerships at Yango Ads, to discuss modern ad monetization strategies, how localized demand impacts publisher revenue, and why emerging markets represent one of the biggest untapped growth opportunities for mobile apps. We’ll explore real case stud...

In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization. Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically...

Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize. In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz. AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more. As more users ask AI...

Recorded live at MAU Vegas 2026 in collaboration with AppsFlyer, Steve P. Young had a quick conversation with David LoPresti, Director of Consumer Apps at U-Haul, to break down the app strategies helping millions of customers during one of the most stressful moments in life: moving. David shares how a simple UX improvement inside the U-Haul app eliminated over 600,000 customer support phone calls...

Are you leaving money on the table with your app monetization strategy? In this video, Steve P. Young breaks down the ad monetization hacks top gaming and non-gaming apps are using right now to increase revenue, retention, and even app downloads. Steve also shares real examples from successful apps like Spotify, Netflix, Fun Run, and Cleanup, plus insights from AppsFlyer’s latest subscription tren...

Steve P. Young just got back from MAU Vegas 2026, slightly jet-lagged, heavily caffeinated, and loaded with fresh insights on app growth, AI, monetization, onboarding, and the strategies mobile leaders are quietly using right now. In this special debrief episode, Steve breaks down the biggest trends, smartest tactics, and most interesting conversations from MAU Vegas, including the app growth stra...

In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles. We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisitio...

In this solo episode, Steve P. Young breaks down the latest trends in app monetization and distribution, sharing insights from recent industry discussions, including key takeaways from the Business of Apps event. Steve will also answer audience questions related to apps, business growth, monetization, and scaling strategies, and share practical insights you can apply immediately to increase downlo...

Before you build your app in 2026, watch this. 🚨 In this video, we break down 7 deadly app development mistakes that can destroy your app before it even gets traction, and how to avoid them. If you’re working on a startup, SaaS, or mobile app idea, these insights will save you time, money, and months of frustration. You’ll learn how to approach app development, UI/UX, marketing, and monetization...

In this episode, we break down a real app growth case study with Michael Durst, Founder of FaithFull AI Nutrition Tracker, focused on helping users improve their health through AI-powered tracking and smart insights. Michael will share the real strategies he used to increase his app’s install-to-paid conversion from 2.25% to 6.81% in just 6 months. This is a deep dive into the exact strategies, ex...

Struggling with low app engagement or high churn? In this video, we break down 3 critical deep linking mistakes that are silently killing your app growth, and exactly how to fix them. 🚀 Learn how to improve user onboarding, retention, and activation using proven deep linking strategies backed by real data. From seamless onboarding flows to powerful re-engagement tactics, this is a must-watch for...

Join us for a LIVE coaching call with Gary Levitt, co-founder of Future Moments, where we break down real strategies to grow apps in today’s competitive market. Gary Levitt is a musician, audio engineer, comedian, and entrepreneur. He is the co-founder of Future Moments, a company behind 11+ apps designed to help creators improve audio and video production. Today, we’re diving deep into what actua...

Want to know how to actually grow your app with App Store Optimization (ASO)? In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue. We collaborate with indie developer Flo to audit his app and reveal our full App Store Optimization process, from keyword research to monetization strategy. You’ll Learn: ✅ The exact ASO fr...

Want to know how a sleep sounds app is generating up to $800K/month? In this video, Steve P. Young breaks down the BetterSleep app and reveals the exact onboarding, paywall, and monetization strategies driving massive revenue. If you're building an app, this teardown will show you how to increase conversions, improve retention, and maximize monetization using proven techniques. You'll lear...

What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology? In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow. From launch to retention to revenue, Colin sha...

Most apps don’t fail because of bad ads… They fail because they don’t produce enough winning creatives. In this video, I’ll show you how to create high-converting UGC-style ads using AI, without hiring creators, managing influencers, or wasting weeks on production. This tool lets you generate dozens of ad creatives in minutes, so you can test faster, scale faster, and finally crack paid acquisitio...

In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever. We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers. Josh will also share re...

Looking for a productivity app that actually helps you stop procrastinating and get things done? In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results. But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engageme...

In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide. Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performi...

Looking for a self-improvement app that actually helps you improve your memory, focus, and communication skills? In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator. You’ll discover: ✅ How RiseGuide uses personalized onboarding to tailor your learning experience ✅ Why long...