App Marketing by App Masters

Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it? In this episode, Igor Lyubimov, Founder & CEO of web2wave, joins us to break down the realities of web2app funnels, from building high-converting paywalls to managing payments, compliance, chargebacks, and cancellation flows. We’ll explore where web-...

How do you scale influencer marketing without turning every creator video into an expensive infomercial? Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get influencer campaigns wrong, and how they found the sweet spot between creative freedom, product integration, views, and conversions. Instead of forcing creators into a brand-approved format, Cal AI l...

How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR? In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space. We dive into retention, subscription strategy, product improvements, user behavior, data-driven decisions, and organic growth strategies that helped Refram...

Get 50% off ScreenDesign: https://screensdesign.com/?ref=appmasters What if staying niche is actually the path to a $2M+ acquisition? In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was acquired by Peloton for $2.2 million, and why app founders shouldn’t be afraid to start small and focused. We’ll look at how Breathwrk built its product around a specific u...

What happens to the growth playbook when your market puts real limits on targeting, claims, and data use? We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company. He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in finte...

Check out AppScreens: https://appscreens.com/?via=am Can you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots. Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, mes...

How do you go from $9 in your bank account to building and selling a company in just 15 months? In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution. Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+...

Join the App Founders Community: https://appfounders.co/ Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck. In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code. You'll discover: ✅ Why "I'd use this app" is the WORST reason to build it ✅ How to find an u...

What happens when Steve puts a real app under the microscope? In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization. From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares pr...

Join the App Founders Community: https://appfounders.co/ What happens when you show users 2 paywalls instead of 1? In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads. You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both read...

What if you could build and launch an app without spending months worrying about retention, features, or a perfect product? In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health. Chris shares his approach to building profitable apps: start with a simple MVP, launch quickl...

Before you spend money on paid social media marketing, make sure your creative is ready to convert. In this video, Steve P. Young breaks down the most important step to take before launching paid ads on Meta, TikTok, Instagram, Facebook, or YouTube: creative research and testing. You’ll learn: ✅ Why your ad creative can make or break a paid campaign ✅ The key metrics to watch, including hook rat...

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel? In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology. Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universiti...

Try AstroASO: https://tryastro.app?aff=nWj08 Which ASO tool actually has the most accurate keyword data? In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores. You’ll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile,...

What if the best app idea isn’t in your head, but hidden in the App Store? In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development. After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea. He’ll share how this...

Join the App Founders Community: https://appfounders.co/ Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why. In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral. You'll discover: ✅ Her exact base rate + CPM bonus structure...

Link to the Notion doc: https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever. In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents, experimentat...

Get the Presentation Deck: https://appmasters.com/paywall-presentation/ What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue. From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall opt...

Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app business. From acquisition and revenue growth to entrepreneurship and personal experiences, we covered a wide range of topics — and no question was off-limits. If you missed the live session, catch the full...

Join the App Founders Community: https://appfounders.co/ If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential? In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR). Most develope...

What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country? In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term re...

Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/ Most app developers fail before they even write their first line of code. Why? Because they start with an idea instead of validating the market. In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming ra...

Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3 How do you build AI apps that go viral without spending a dollar on ads? In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without...

Be a part of the $1K MRR Challenge inside the App Founders Community: https://appfounders.co/ Can a simple speaker cleaning app really make over $400,000 per month? In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy. You...

Your App Store screenshots can make or break your conversion rate. In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale. She'll share how developers can create professional, high-converting App Store screenshots with...