App Marketing by App Masters

In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success. Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right str...

In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success. Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s working, what’s holding apps back, and the right...

App Icon A/B Testing in Xcode (Step-by-Step Tutorial) — Increase App Downloads with Better Icons! Wondering how to A/B test your iOS app icons to see which one drives more downloads? In this video, we break down everything you need to know — from Xcode setup to App Store Connect to running a real A/B test for your app icon. 👨‍💻 Joining me is Justin Allen, indie developer and member of our commun...

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale. With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products a...

In this podcast, we will explore how AI is transforming the consumer subscription ecosystem. Joining us is Phil Carter, Founder & CEO of Elemental Growth, a leading growth advisory firm helping subscription-based businesses scale. With a background in venture capital, product leadership, and growth strategy, Phil has helped companies like Faire, Quizlet, and Ibotta build world-class products a...

Want to boost your app downloads and increase visibility in the App Store & Google Play? This step-by-step App Store Optimization (ASO) tutorial will show you exactly how to do that in 2025 and beyond! What you'll learn: 🚀 ✅ What ASO is & why it matters ✅ The best keyword research strategies ✅ How to analyze competitors ✅ Tips to optimize your app title, subtitle & description ✅...

In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI. Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert wi...

In this special episode, we explore AI, tech, product strategies, fundraising, and app growth with two powerhouse women in tech—Imen Clark, founder of Prickly Pear Health, and Jenny Kay Pollock, co-founder of Women X AI. Imen is a tech entrepreneur specializing in AI, human-centered design, and digital health, leading innovations in UX, AR/VR, and neurotechnology. Jenny is a monetization expert wi...

Most people think you need a huge budget, press coverage, or a massive following to launch an app successfully. But what if I told you this young entrepreneur tested his product’s potential with just one tweet—and it worked? 👉🏻 Here’s what you’ll learn: ✅ The biggest challenges young entrepreneurs face & how to overcome them ✅ How to validate your app idea with minimal effort ✅ The key to...

In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue. We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual re...

In this interview, we will explore the exact monetization strategy that helped Tinder reach $1B+ in revenue. We’re joined by Ravi, a senior product executive with extensive experience at major tech giants like Tinder, Facebook, and Tripadvisor. Ravi will break down the strategy that helped Tinder evolve from a college campus app to a global dating powerhouse generating over $1 billion in annual re...

In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget. We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. H...

In this interview, we get into the strategies behind building and scaling a social media tool app to $100K MRR and achieving a 7-figure exit—all with a $1.5M Meta Ads budget. We are joined by Alex Vech, founder of Boost App Social, a platform that grew to $100K MRR and was recently acquired for a 7-figure exit. Alex will break down the entire journey—from building and scaling to selling the app. H...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Chris Barton, co-founder of Shazam shared about the early d...

This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR). Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to...

This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR). Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker...

Turn Viral Videos into Million-Dollar App Ideas! 🚀 Struggling to come up with a winning app idea? What if your next big app idea is already out there—hidden in a viral video? Learn how to spot trends, validate demand, and turn engagement into explosive app growth. 🔥 👉🏻 Here’s what you’ll learn: ✅ How to turn a viral video into a successful app ✅ How viral content drives organic downloads &am...

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization. You will discover (Talking points): 📌 Why localization is the key to unlocking global app g...

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization. You will discover (Talking points): 📌 Why localization is the key to unlocking global app g...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker...

Breaking Down Cal AI – The Calorie Tracker App Making $800K/Year Cal AI has taken off, pulling in over $800K a year with 300K+ downloads – but how are they doing it? In this teardown, I’ll break down: ✅ Cal AI's onboarding flow — what they are doing right ✅ Their paywall strategy and areas for improvement ✅ Some great tools to guesstimate their strategy ✅ Growth & monetization tactics you...

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth. We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break dow...

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth. We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by Greg Isenberg, CEO & founder of 5by (Ac...