App Marketing by App Masters

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you. We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launchin...

In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets. Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies. They also discuss how to maintain momentum after launch, the...

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before. Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—...

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before. Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—...

Want to know exactly what ads your competitors are running on Facebook and Instagram? This video is your ultimate guide to using the Meta Ads Library and powerful tools built on its API to uncover ad strategies, creatives, and targeting insights. You’ll discover: ✅ Top-performing competitor ads ✅ Viral UGC creatives and hooks ✅ AI tools for fast, localized content creation ✅ Insider tips to te...

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first...

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first...

What’s the framework behind apps that consistently go viral? In this video, we break down the content production system used by today’s fastest-growing apps — a model that turns your team into a high-speed content factory. You’ll learn: 🔥 Why your content strategy IS your growth strategy 🎯 The “content factory” model used by top founders 📊 Tools & processes to react fast to market shifts 💡...

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology. Igor walks us through how to build a high-converting web-t...

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology. Igor walks us through how to build a high-converting web-t...

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically. Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize y...

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically. Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize y...

Want to grow your app like Cal AI, which now makes $20M+ a year? In this video, I break down the top word-of-mouth marketing / referral strategies that actually work in 2025 — with real examples and tactics you can copy today. 📊 Stats You'll Learn: 76% of users make purchases from social media recommendations 74% of users buy because an influencer recommended a product Real-world examples fro...

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding. In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference. Didn’t make it to MAU? Don’t worry — we’ve got you covered. Let’s laugh, learn, and sp...

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding. In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference. Didn’t make it to MAU? Don’t worry — we’ve got you covered. Let’s laugh, learn, and sp...

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast. 📌 See how a simple change to our paywall doubled trial activations 📌 Learn the psychology behind “priming” your users 📌 Discover the UX tweak that improved trial-to-paid conversion 📌 Includ...

In this episode, we’re breaking down how you can build a revenue-generating app — without writing a single line of code. Our guest is Alim Charaniya, 4x founder and the brains behind Ambitious Labs. He’s helped generate over $100M+ in app revenue, scaled apps from 10K to 2M+ users, and was previously Head of Mobile at PrizePicks, the #1 sports app on the App Store. Alim shares the exact blueprint...

In this episode, we’re breaking down how you can build a revenue-generating app — without writing a single line of code. Our guest is Alim Charaniya, 4x founder and the brains behind Ambitious Labs. He’s helped generate over $100M+ in app revenue, scaled apps from 10K to 2M+ users, and was previously Head of Mobile at PrizePicks, the #1 sports app on the App Store. Alim shares the exact blueprint...

Discover the paywall A/B test that tripled our revenue for an AI app—without changing pricing or getting more downloads. In this video, we break down the exact test we ran (weekly vs yearly subscriptions, trial vs no trial) and how paywall optimization can completely change your app business. 💡 If you’ve ever said: “I need more downloads!” …You might just need a better paywall. 🔍 What You’ll Lea...

In this episode, we’re joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month. Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-dri...

In this episode, we’re joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month. Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-dri...

Apple’s payment policy just took a major turn—and it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment methods outside the App Store. In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app business, including: ✅ New monetization opportunities ar...

This “Pain-killer” app is quietly making $50,000/month with just 500 downloads a day — and it’s doing it all purely using ASO. This is the ultimate passive income app, and in this video, I broke down exactly how it works, why it’s CRUSHING it, and how you can apply the same principles to your own app. You'll learn: 📌 What are painkiller apps, and how do they differ from vitamin apps 📌 How to...

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025. Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world tak...

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025. Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world tak...