App Marketing by App Masters

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young ! 🎙️ From monetization and paid ads to scaling your app business — no topic was off-limits. If you missed it live, catch the full conversation on our podcast and get all the valuable insights. Learn More: Want expert guidance to grow your app? Book a quick call with App Masters: https://appmaster...

Everyone says ASO is dead. They're wrong. In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic. This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords,...

Everyone says ASO is dead. They're wrong. In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic. This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords,...

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS. Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing. An alumnus of th...

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS. Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing. An alumnus of th...

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels. In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me. Whether you’re building an AI app or just want to skyrocket...

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels. In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me. Whether you’re building an AI app or just want to skyrocket...

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps. Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for...

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps. Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for...

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥 In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop. Why this works: ✅ Just a 5% boost in retention = up to 95% more profit ✅ 26% of users churn after day one — let’s fix that ✅ Gamification keeps users coming back daily ✅...

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥 In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop. Why this works: ✅ Just a 5% boost in retention = up to 95% more profit ✅ 26% of users churn after day one — let’s fix that ✅ Gamification keeps users coming back dail...

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding. Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building A...

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding. Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building A...

What’s working in app marketing right now, and where is it headed in Q4 2025? In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition. Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4...

What’s working in app marketing right now, and where is it headed in Q4 2025? In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition. Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025...

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine! You'll learn: ✅ How Routinery ranks #1 for “morning routine” ✅ What’s working in its onboarding & paywall strategy ✅ Monetization tactics that drive conversions fast ✅ The one growth strategy that most devs ignore ✅ My...

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine! You'll learn: ✅ How Routinery ranks #1 for “morning routine” ✅ What’s working in its onboarding & paywall strategy ✅ Monetization tactics that drive conversions fast ✅ The one growth strategy that most devs ignore ✅ My...

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Nay is the Growth Marketing Lead at NineTwoThree Studio, where he he...

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Nay is the Growth Marketing Lead at NineTwoThree Studio, where he he...

Want higher conversions from your web-to-app campaigns? In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates. Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls out...

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer...

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer...

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you. 🚀 You'll Learn: • Why most Meta ads fail at first • The role of capital and what to expect early on • Why you must understand hooks, CTAs, a...

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025. In this session, you’ll learn: 🚀 Unexpected growth tactics that drive real installs 💸 How to scale without burning ad budgets 📲 The power of paywall experiments & pricing hacks 🤖 The role of AI in modern creative...

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you. We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launchin...