App Marketing by App Masters

What’s the framework behind apps that consistently go viral? In this video, we break down the content production system used by today’s fastest-growing apps — a model that turns your team into a high-speed content factory. You’ll learn: 🔥 Why your content strategy IS your growth strategy 🎯 The “content factory” model used by top founders 📊 Tools & processes to react fast to market shifts 💡...

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology. Igor walks us through how to build a high-converting web-t...

In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology. Igor walks us through how to build a high-converting web-t...

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically. Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize y...

This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically. Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize y...

Want to grow your app like Cal AI, which now makes $20M+ a year? In this video, I break down the top word-of-mouth marketing / referral strategies that actually work in 2025 — with real examples and tactics you can copy today. 📊 Stats You'll Learn: 76% of users make purchases from social media recommendations 74% of users buy because an influencer recommended a product Real-world examples fro...

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding. In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference. Didn’t make it to MAU? Don’t worry — we’ve got you covered. Let’s laugh, learn, and sp...

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding. In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference. Didn’t make it to MAU? Don’t worry — we’ve got you covered. Let’s laugh, learn, and sp...

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast. 📌 See how a simple change to our paywall doubled trial activations 📌 Learn the psychology behind “priming” your users 📌 Discover the UX tweak that improved trial-to-paid conversion 📌 Includ...

In this episode, we’re breaking down how you can build a revenue-generating app — without writing a single line of code. Our guest is Alim Charaniya, 4x founder and the brains behind Ambitious Labs. He’s helped generate over $100M+ in app revenue, scaled apps from 10K to 2M+ users, and was previously Head of Mobile at PrizePicks, the #1 sports app on the App Store. Alim shares the exact blueprint...

In this episode, we’re breaking down how you can build a revenue-generating app — without writing a single line of code. Our guest is Alim Charaniya, 4x founder and the brains behind Ambitious Labs. He’s helped generate over $100M+ in app revenue, scaled apps from 10K to 2M+ users, and was previously Head of Mobile at PrizePicks, the #1 sports app on the App Store. Alim shares the exact blueprint...

Discover the paywall A/B test that tripled our revenue for an AI app—without changing pricing or getting more downloads. In this video, we break down the exact test we ran (weekly vs yearly subscriptions, trial vs no trial) and how paywall optimization can completely change your app business. 💡 If you’ve ever said: “I need more downloads!” …You might just need a better paywall. 🔍 What You’ll Lea...

In this episode, we’re joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month. Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-dri...

In this episode, we’re joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month. Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-dri...

Apple’s payment policy just took a major turn—and it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment methods outside the App Store. In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app business, including: ✅ New monetization opportunities ar...

This “Pain-killer” app is quietly making $50,000/month with just 500 downloads a day — and it’s doing it all purely using ASO. This is the ultimate passive income app, and in this video, I broke down exactly how it works, why it’s CRUSHING it, and how you can apply the same principles to your own app. You'll learn: 📌 What are painkiller apps, and how do they differ from vitamin apps 📌 How to...

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025. Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world tak...

In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025. Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data points, actionable strategies, and real-world tak...

Doing ASO the way everyone else does it? That might be exactly what’s holding your app back. In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business. Here’s what you’ll learn: ✅ The truth about high-traffic keywords and why they won’t help you early on...

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱 Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn. Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wast...

In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱 Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn. Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with practical tactics that make an impact without wast...

Want to build an app people love? This product-led growth strategy is the key. In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Optimization) led to over 50,000+ glowing App Store re...

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant. Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactic...

In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant. Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data-driven ASO. Today, he’ll share 7 fresh tactic...

What if success wasn’t about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play? 🎮 In this video, we explore how gaming teaches real-world success principles—from staying motivated and leveling up your skills to overcoming challenges and staying focused on your own mission. Learn how to find the right balance between gaming for fun and using th...