App Marketing by App Masters

In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers. Mike’s obsessed with one thing — making apps people keep using. He breaks down why retention and ARPU growth aren’t outcomes of acquisition — they’re the growth strategy. He’ll shar...

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money. You’ll discover: ✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events) ✅ How to test creatives the smart way (and avoid rookie mistakes) ✅ Scaling tactics: budgets, duplicating campaigns & targeting geos ✅ Why...

Discover how to grow an app from zero to $200K/month without outside funding. Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market. He’ll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads,...

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights. We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth...

Struggling to make Meta Ads work for your app? 🤔 In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way. You’ll learn: ✅ The future of Web2App funnels (why top apps are using them) ✅ Campaign structure & tracking setup that actually works ✅ Key funnel benchmarks & conversion math you must k...

In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue. With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization s...

What if the next million-dollar app doesn’t require code, a big team, or a computer science degree? In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code tools. These "single-player utility apps" solve niche problems and scale like crazy. From one-time utility apps to AI-powered tools and hyper-niche meditation apps, Alim and...

Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of App Masters’ clients, to reveal the exact strategies used to carve out market share, boost downloads, and build loyal audiences without million-dollar budgets. You’ll see real chall...

Want to go viral without having to create content? In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months? 📲 In this case study, I’ll walk you step-by-step through how one indie founder used Indie App Santa and ASO optimization to supercharge downloads, grow revenue, and turn...

In this episode, we’re joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance. With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switch...

Struggling to get app store reviews? Or maybe you’ve hit a wall with your average rating stuck at 4.2 or 4.3? 🤔 In this video, I’ll show you how we took one client from 50 reviews a month with a 4.3 rating → to nearly 400 reviews a month and a 4.5 rating, all by changing when and how we asked for reviews. You’ll learn: ✅ Why timing is everything when asking for app reviews ✅ The psychology of “...

In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. He’ll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unl...

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it. You’ll learn step by step how to: ✅ Research competitor ads and find proven winning scripts ✅ Remix and adapt scripts for your own app or business ✅ Use Arcads.ai to generate actors, B-...

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it. You’ll learn step by step how to: ✅ Research competitor ads and find proven winning scripts ✅ Remix and adapt scripts for your own app or business ✅ Use Arcads.ai to generate actors, B-...

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more...

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more...

Want to instantly double your app retention? 🎵 In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration. Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue. You...

Want to instantly double your app retention? 🎵 In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration. Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue. You...

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue. They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads,...

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue. They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads,...

Want to grow your app without burning cash? 💸 In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget. These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends. You’ll lear...

Want to grow your app without burning cash? 💸 In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget. These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends. You’ll lear...

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young ! 🎙️ From monetization and paid ads to scaling your app business — no topic was off-limits. If you missed it live, catch the full conversation on our podcast and get all the valuable insights. Learn More: Want expert guidance to grow your app? Book a quick call with App Masters: https://appmaster...

We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young ! 🎙️ From monetization and paid ads to scaling your app business — no topic was off-limits. If you missed it live, catch the full conversation on our podcast and get all the valuable insights. Learn More: Want expert guidance to grow your app? Book a quick call with App Masters: https://appmaster...

Everyone says ASO is dead. They're wrong. In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic. This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords,...