App Marketing by App Masters

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps. Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for...

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps. Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for...

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥 In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop. Why this works: ✅ Just a 5% boost in retention = up to 95% more profit ✅ 26% of users churn after day one — let’s fix that ✅ Gamification keeps users coming back daily ✅...

Want to instantly increase your app's retention and revenue in just 30 minutes? 💥 In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop. Why this works: ✅ Just a 5% boost in retention = up to 95% more profit ✅ 26% of users churn after day one — let’s fix that ✅ Gamification keeps users coming back dail...

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding. Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building A...

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding. Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she’s building A...

What’s working in app marketing right now, and where is it headed in Q4 2025? In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition. Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4...

What’s working in app marketing right now, and where is it headed in Q4 2025? In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marketing - 2025 Edition. Whether you're in eCommerce or not, these trends reveal what’s shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025...

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine! You'll learn: ✅ How Routinery ranks #1 for “morning routine” ✅ What’s working in its onboarding & paywall strategy ✅ Monetization tactics that drive conversions fast ✅ The one growth strategy that most devs ignore ✅ My...

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine! You'll learn: ✅ How Routinery ranks #1 for “morning routine” ✅ What’s working in its onboarding & paywall strategy ✅ Monetization tactics that drive conversions fast ✅ The one growth strategy that most devs ignore ✅ My...

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Nay is the Growth Marketing Lead at NineTwoThree Studio, where he he...

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps. Nay is the Growth Marketing Lead at NineTwoThree Studio, where he he...

Want higher conversions from your web-to-app campaigns? In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates. Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls out...

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer...

This week’s episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds. Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He’s grown the app with zero paid ads, leveraging influencer...

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you. 🚀 You'll Learn: • Why most Meta ads fail at first • The role of capital and what to expect early on • Why you must understand hooks, CTAs, a...

Discover the 7 counterintuitive app growth strategies that are helping indie developers and top apps scale in 2025 — straight from Steve P. Young’s live session at MAU Vegas 2025. In this session, you’ll learn: 🚀 Unexpected growth tactics that drive real installs 💸 How to scale without burning ad budgets 📲 The power of paywall experiments & pricing hacks 🤖 The role of AI in modern creative...

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you. We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launchin...

This week, we’re sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you. We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launchin...

In this episode, Ben from Adapty.io interviews Steve Young to share practical strategies for growing mobile apps without relying on massive marketing budgets. Learn how indie developers and small teams can boost downloads and revenue using smart tactics like review prompts, lifetime offers, optimized paywalls, and ASO-driven strategies. They also discuss how to maintain momentum after launch, the...

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before. Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—...

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before. Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—...

Want to know exactly what ads your competitors are running on Facebook and Instagram? This video is your ultimate guide to using the Meta Ads Library and powerful tools built on its API to uncover ad strategies, creatives, and targeting insights. You’ll discover: ✅ Top-performing competitor ads ✅ Viral UGC creatives and hooks ✅ AI tools for fast, localized content creation ✅ Insider tips to te...

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first...

In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first...