App Marketing by App Masters

In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space. We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefi...

Discover how to cut your AI expenses and keep them at just a small fraction of your revenue. In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts! Whether you're just starting out or already running AI-driven processes, these...

In this Podcasts, you’ll learn top strategies for scaling your app sustainably and maximizing user acquisition. From optimizing your ad spend to choosing the right acquisition channels like Apple Search Ads and Meta, these expert insights will help you identify the best time to scale. Discover how to get the highest return on your ad spend, lock in user engagement, and create a loyal customer base...

In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience. Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users. Discover small tweaks that make a big impact and boost your app's success! This video is a w...

In this video, we reveal the exact formula for scaling your Meta Ads from $500 to $20,000 a day and discovering that unicorn ad that skyrockets your results. 🚀 👉🏻 Here’s what you’ll learn: ✅ How to build a robust creative testing process ✅ How to craft the perfect hook ✅ How to leverage key metrics to optimize performance We’ll also share strategies for analyzing competitor insights, collabo...

In this Podcast we'll uncover for you the exact onboarding flow that's achieving an impressive 22% trial activation rate and generating over $200,000 a month! Learn these proven techniques to increase your trial activations. Watch now to see the breakdown and learn how to drive real revenue with a powerful onboarding strategy! Link to live stream with Ivy: https://www.youtube.com/live/H3NbHEucY8k?...

App Masters is back to answer all your app store optimization questions going into the holiday season, Q5, and the new year. Topics Covered: - How to maximize your holiday promos using screenshots, CPPS, and in-app events - Are holiday-specific keywords worth going after? - The best way to maximize Q5 Use code APPMASTERS40 to get 40% off any plan with ASOMobile! 😎 https://asomobile.net/en Book a...

Struggling to get your first app subscribers? In this episode, you will discover expert advice to help indie developers grow their apps from zero. Learn about actionable steps to attract subscribers, optimize your onboarding, and avoid common paywall mistakes. Start building a loyal user base today! Link to Adapty blog post: https://adapty.io/blog/how-to-get-your-first-subscribers/ Book a consulta...

We're joined by Yves Benchimol, Co-Founder and CEO of WeWard, an app that rewards users for walking more. To date, WeWard has over 20 million users who walk an extra 24% more than before using the app. Yves built WeWard to tackle the growing challenges of a sedentary lifestyle by encouraging users to walk more while integrating gamification and cognitive science principles to keep them engaged. 👉...

In this podcast, we give you a quick rundown on how to create free lifetime offers for AppAdvice and Indie App Santa, plus tips on leveraging the impact of these campaigns. Get real data on the benefits of these campaigns and the best strategies to maximize their effectiveness. Watch now to learn the exact approach and to take your app to the next level! AppAdvice: https://appadvice.com/apps-gone-...

In this interview, we explore the concept of Social AI, how it can be leveraged to build a successful app business, and what the future holds for this innovative technology. We’re joined by Michael Sayman, founder of Friendly Apps and creator of SocialAI, a groundbreaking AI-driven social network. Michael launched his first iPhone app at just 13 and has since made significant contributions to prod...

In this video, you will discover our all-time favorite growth hack that has generated over 100,000 downloads and helped a client go from $100 a month to $11,000 a month! Learn how to maximize ratings, jumpstart ASO, and help you launch your app successfully without spending money on marketing. Watch now to learn the exact strategy and take your app to the next level! Links mentioned: AppAdvice: ⁠h...

This week’s guest will guide you through the Octalysis Framework and how it can enhance user engagement and retention. We’re joined by Yu-kai Chou, the original creator of the Octalysis Framework and Founding Partner/Chief Creation Officer at The Octalysis Group. Yu-kai Chou is a renowned author and international keynote speaker on Gamification and Behavioral Design, having spoken at prestigious o...

Ready to skyrocket your app’s downloads and outrank your competitors on Google Play? 🚀 In this video, we’re breaking down the exact strategies and tips you need to optimize your app store listing for maximum visibility and success. Whether you’re a seasoned developer or just starting out, mastering Google Play ASO (App Store Optimization) is essential in 2024 and beyond. 👉 You’ll learn: - Proven...

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model. We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership servic...

Progress over perfection. Why take 2 months revamping your onboarding, paywall, and/or product only to see a fraction of an increase in your KPIs? We've done hundreds of tests and will share A/B tests that you can run in 5 minutes or less, instantly increasing your retention and monetization. This talk was originally recorded and presented at App Promotion Summit SF in Sept 2024. https://apppromot...

This week's guest will guide you through data-driven app design and icon/screenshot experiments. Seven Shurygin, former Lyft designer and founder of Sprocket — the #1 app for selling bicycles — will share his expertise on icon and screenshot experimentation, data-driven app design, and social media marketing. You’ll gain expert insights into making data-driven design decisions, running effective A...

Maximize your app's potential with affiliate marketing! Whether it's a simple Amazon link in your settings or a full affiliate-based model, it's an easy way to boost revenue. Even small additions like recommending products can make a big impact, just like one of our clients who made hundreds from a single email! Don't sleep on this—affiliate marketing could add that extra 10-20% to your monetizati...

In this interview, we will discuss the phenomenal success of Parallel Live, an AI app that has surpassed $1M+ in sales. And the best part, Ethan did it all by HIMSELF - building, scaling, and marketing the app. Ethan Keiser is an ex-TikTok Senior Engineer, current TikTok influencer with 1 million followers, and Founder of Parallel Live. Parallel Live is a groundbreaking fake live-streaming app tha...

How to Get Your First 100 Users BEFORE Launching Your App 🚀 Discover the secret to a successful app launch! Learn how to build a loyal fanbase and create pre-launch buzz with a powerful Instagram strategy. From zero to half a million followers in just a year and a half! 🤯 Learn about: -Building a strong Instagram following -Creating a loyal community of early adopters -Developing a profitable pa...

There is a lot of advice about how to run app install ads on Facebook, but we’ve seen it all! You will discover the exact strategies working for our clients that go AGAINST what other experts tell you. And we’ll reveal the real numbers behind each campaign. Topics covered in this video: -How you can get started for just $50 a day on Meta -How to design ads all on your own -How to find the best and...

Here are effective, previously undisclosed strategies to skyrocket your app downloads and revenue. 🤑 1. Pay What You Want: Let users choose their own discount or price, offering flexibility that can increase conversions. 2. Win-Back Trial Cancel: Bring back users who canceled their free trial with personalized offers that increase retention. 3. Email Campaigns: Use creative and personalized email...

While there are many paths to success the quickest way to fail is by overspending and overdeveloping your app before you EVEN have users. In this video, you will discover the 5 essential features that you need in your MVP. A quick tip: get traction and build upon your MVP. 1. Analytics : Understanding your users' behavior is key to improving your product. 2. SMS/Push Notifications : Keep your...

Before you dive headfirst into development, let's explore some common pitfalls that can derail even the most promising app ideas.  In this video, we'll discuss the top mistakes first-time app owners make, including: Trying to perfect your MVP:  Don't aim for perfection initially, you can iterate and improve later based on user feedback. Too many features:  Keep it simple, overloading y...

This week's guest will guide you on building a new revenue stream for your app with web-to-app funnels. Andrey Shakhtin is the CEO & Co-Founder of FunnelFox, a platform that simplifies web-to-app funnel creation, making it six times faster and three times cheaper than in-house development. In addition, you will discover expert insights on building effective web-to-app funnels, drawing from...