App Marketing by App Masters

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization. You will discover (Talking points): 📌 Why localization is the key to unlocking global app g...

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization. You will discover (Talking points): 📌 Why localization is the key to unlocking global app g...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker...

Breaking Down Cal AI – The Calorie Tracker App Making $800K/Year Cal AI has taken off, pulling in over $800K a year with 300K+ downloads – but how are they doing it? In this teardown, I’ll break down: ✅ Cal AI's onboarding flow — what they are doing right ✅ Their paywall strategy and areas for improvement ✅ Some great tools to guesstimate their strategy ✅ Growth & monetization tactics you...

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth. We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break dow...

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth. We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by Greg Isenberg, CEO & founder of 5by (Ac...

The Deep Linking Tool You Need for Seamless User Journeys! 🚀 Deep links ensure your audience lands exactly where they need to be—without friction. And when it comes to deep linking, Airbridge is the best in the game.🔥 👉🏻 Here’s what you’ll learn: ✅ What deep linking is & why it matters ✅ How Airbridge makes deep linking seamless ✅ How to create & set up Airbridge DeepLinks ✅ How to...

Discover tried and true app marketing strategies that you will love for a lifetime. From ASO to performance marketing to localization, you will learn what strategies will work for years to come. Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to g...

Discover tried and true app marketing strategies that you will love for a lifetime. From ASO to performance marketing to localization, you will learn what strategies will work for years to come. Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to g...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by Roger Dickey, founder of Zynga and the crea...

Discover our changes to the Thumsters' ASO and the decisions along the way. From boosting keyword rankings to refining Apple Search Ads strategy, this video is packed with actionable insights you can apply today. 🔥 👉🏻 Here’s what you’ll learn: ✅ The ASO strategy that helped Thumsters rank for high-traffic keywords. ✅ How to choose winning keywords based on search score, relevancy & di...

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much. We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and fos...

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much. We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and fos...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. We’re joined by Trey Smith, founder of Build Box, the platform engine behind...

Here’s how to make your ASO strategy kick in FAST and generate real revenue for your app business. 🚀 In this podcast, we share our patented process for doing ASO and the strategies that have helped us achieve success in the quickest time possible. 🔥 👉🏻 Here’s what you’ll learn: ✅ How to find and choose the right keywords for your app ✅ How to use ASOMobile for effective keyword research ✅ T...

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams. We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations. With extensive experience in SaaS, fintech, and...

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams. We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations. With extensive experience in SaaS, fintech, and...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by a Christian Calderon, ex-advisor of Ketchap...

Here are the top lessons we learned in 2024 and how you can apply them in your app business. From mastering ASO to maximizing the potential of Meta Ads without overspending, these 7 case studies are filled with actionable insights that you can apply today. 🔥 👉🏻 Here’s what you’ll learn: ✅ How we took an app making $300 a month to $92,000 in all of 2024 ✅ The ASO strategy that helped one clien...

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovat...

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovat...

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by a Wilhelm Taht, VP of Rovio - Makers of Ang...

In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what...

In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what w...