Steve Young

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Author

Steve Young

Category

Business

Podcast website

appmasters.com

Latest episode

Jul 7, 2026

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Episodes

Auditing The Most Downloaded Game - Subway Surfers 21.09.2020

In this video, we'll analyze and audit the most popular mobile game of all time which has crossed over 3B downloads and today still remain in the top charts. How was this game, which was released in 2012, been able to stay in the charts and still grows over $1M a month? *************** Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: htt...

AppTweak Marie-Laure Cruyt's App Store Optimization Tutorial 16.09.2020

This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions. You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it?  Topic Covered: 06:47 - Backlinks and keyword rankings 07:48 - What you should be focusing on for Google Play keyword rankings? 09:47 -...

801: Why You Want to Build an App in a Competitive Space with Malcolm Parrish 15.09.2020

Are you feeling like does the world need another weather, podcast or scanner app? Well today's guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad creative, how to optimize Facebook ads for conversions, and how to integrate influencer marketing with your Facebook ads. Malcolm Parrish is an App E...

5 Ways to Increase Mobile Game Revenue 14.09.2020

Today, we are going to talk all about the best practices that you need to have in place. These are the fundamentals, the building blocks that you need to have in place to monetize to better. Watch this video on Youtube: https://youtu.be/Fgy49TyaRt0 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www.appmast...

TheoremReach Tom Hammond's Roast My App (Game Dev Edition) 10.09.2020

This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.  We will be roasting your apps and providing you with actionable growth and monetization strategies.   Tom Hammond: https://www.linkedin.com/in/tom-hammond/   TheoremReach: https://www.theoremreach.com/ ******...

800: How to Grow Google Play App Downloads & Retention with Simon Bacher 08.09.2020

We got a masterclass for you on how to grow your Google Play downloads and more importantly your retention. You will discover how he uses Facebook groups to get downloads and user feedback, the key learnings from the 100's of A/B tests he runs a week, and how localizing his app led to even more growth. Simon Bacher is the Founder of Ling Languages . Show Mentions: - OneSky  - Dropbox Paper &n...

Side Hustle App Marketing Strategies 07.09.2020

In this video, I'm going to share 3 amazing side hustle entrepreneurs who came up with creative strategies to launch their app to drive awareness, get initial downloads and find product market fit. Watch this video on Youtube: https://youtu.be/iNsAMULuSvk Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency: http://www....

How to Project LTV, Downloads & Cash Flow with Martin Macmillan 03.09.2020

Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to raise dilutive equity financing or rely on cumbersome bank facilities. Martin Macmillan: https://www.linkedin.com/in/martinmacmillan/   Polle...

How to Instantly Increase Keyword Rankings 02.09.2020

Here's how you can instantly increase your keyword rankings by using a keyword install campaign. Please beware that Apple and Google may NOT like you running these campaigns.   So proceed with caution.  KeyApp.top: https://keyapp.top/ Watch this video on Youtube:   https://youtu.be/SHUPnCVeXX4 Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *********...

799: How to Systemize Your Business with Zlatko Bijelic 01.09.2020

Are you feeling like you're doing too much in your business? Well today's guest shows how he figures out what to systemize and how to overcome that feeling you get when you say "I can't systemize this, only I can do this". Also, he reveals how he first used Upwork to build out his own agency. Zlatko Bijelic is the Founder at Tako Agency - creators of Sparetoolz . Show Mentions: Tako Talk Podcast &...

5 Deadly App Marketing Mistakes 31.08.2020

Discover the key lessons we have learned from helping over 3,326 apps with their app marketing. Avoid these 5 deadly app marketing mistakes and set yourself up for success.   Focusing too much on downloads   Waiting too long to monetize   Give users multiple options to buy   Relying too much on ASO   Too much energy focused on Apple Feature & PR Wat...

17X Increase in Revenue & Over 8K Downloads Case Study with Rudo Halmi 27.08.2020

I picked an app from the audience to do a premium app audit.    You are going to discover the product changes we made to increase revenue by 17X.   Also, you will see our exact ASO process for optimizing keywords, how do we decide where to put the keywords, and what keywords we actually target.   You will also discover my favorite growth hack that drove over 8,000 downloads. &n...

798: 3 Things You Need Before Running an Influencer Marketing Campaign with Christy Choi 25.08.2020

Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign. Christy Choi is the co-founder at First Influence Inc . Show Mentions: - Impact...

The Apple Search Ads Campaigns You Should Set Up 24.08.2020

In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate. You should also add these search ads campaigns if you are tying to look for ways to grow your downloads are these campaigns are going to give you the biggest bang for your buck....

App Store Optimization A/B Testing with Geeklab 20.08.2020

Jesse Lempiäinen is the Co-Founder at Geeklab .   Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs.   Topics covered: (06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)? (08:35)  Do app preview videos increase conversions? (12:20)   Do black hat ASO techniques work? (20:35)   Mo...

797: How to Have an Investor Mindset While Building The Product with Susie Hultquist 18.08.2020

Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how to create a brand not just a product. Susie Hultquist is the Founder and CEO of Spokin . Show Mentions: - Fav app: Goop - Fav book : Barking Up T...

Growth & Monetization for Game Devs with Tom Hammond 13.08.2020

Tom Hammond , Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.   *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audit...

796: How to Approach Growth in the Telehealth Market with Felix Huang 11.08.2020

Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction.  Felix Huang is the Growth Marketing Manager at Babylon by TELUS Health . Show Mentions: - Fav app:  M...

Try This If Your Users Are NOT Coming Back to Your App 10.08.2020

Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale. Watch this video on Youtube: https://youtu.be/nSihido1IPA   Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** C...

App Store Optimization Live with Steve P. Young 06.08.2020

Every question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing se...

How to Increase Virality for Your App 05.08.2020

Use this simple framework to increase your app's virality.   You better have users  Make your customers look good  Create a win-win for both users Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY   Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTu...

795: How to Increase Your Subscriptions with Fritz Charles 04.08.2020

Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV? Fritz Charles is the Head of Growth at Universe . Show Mentions - RevenueCat - ChartMogul - Copilot - Coin Gamma Podcast - Fritz's Interview on Earn Y...

Millions of Downloads as Indie App Developer with David Barnard 30.07.2020

David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more.   David recently joined RevenueCat as Developer Advocate to help subscription app developers build and grow their apps. Topics covered:...

794: Subscription Conversion Hacks with Murphy Brantley 28.07.2020

Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs. Murphy Brantley is the Indie App Developer . Show Mentions -...

How to Keep Games in the Top Charts with David Reichelt (July 17, 2020) 23.07.2020

Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt.    Download Color Switch World on iOS and Google Play .  Topics covered: (12:26)   What platform did David use to build Color Switch World (15:22)   Marketing for games, does it matter. (17:46)   How to keep games in the top charts (2...

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