Steve Young

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Author

Steve Young

Category

Business

Podcast website

appmasters.com

Latest episode

Jul 7, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

793: How to Position Your App in a Competitive Market with James Setzer 21.07.2020

Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market. Plus two strategies that I absolutely love:  1) how he uses giveaways to get his initial downloads and ratings;  2) how he studies the newest, top grossing apps to see what they are doing right. James Setzer is the Owner and Founder of...

5 Beginner App Store Optimization Mistakes 20.07.2020

I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own?  Double your keywords using the Spanish Mexico localization Targeting high traffic, high competition keywords Using your title and subtitle for branding  Optimizing screenshots  Asking for reviews too late  Grow Your Downloads With Our Exact Strategies: http://www.app...

Influencer Marketing for Indie App Developers with Christy Choi (July 10, 2020) 16.07.2020

Joining us is Christy Choi , Co-Founder at First Influence , a performance-based Influencer Marketing Agency based in Hollywood, CA. As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and more. Their clients range from fast-growing star...

Try This If You Are Not Making Money From Mobile Games 13.07.2020

In this video, I want to share with you a simple technique that you can use to make money from your mobile games.   First thing first, let’s get one thing out of the way. Your game better have great... Retention   Without retention, you might as well forget about downloads and making money.   In fact, the popular mobile game publisher Voodoo looks for games that have at least a 50%...

Succeeding as an Indie App Developer with Rich Wagstaff (July 3, 2020) 09.07.2020

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer.    Check out Rich'...

791: The Secret to 3X Your Valuation with Chuka Ikokwu 07.07.2020

Want to know how to easily 3X your valuation? Well, today's guest shares why having an ethnically diverse team will not only create a more effective team, but also help you 3X your valuation. You will also discover what KPIs to focus on in the beginning, the levers to increase your app's retention and how to build and launch a successful mobile game.  Chuka Ikokwu is the Founder & CEO at...

KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu 02.07.2020

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while...

790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg 30.06.2020

Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics. This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com   Thomas Kriebernegg i...

How to Pick The App Idea That You Should Pursue 29.06.2020

You got all these apps ideas, but how do you know which ideas you should focus on? How do you build them out quickly so you don't break the bank and really focus on the features that are going to help you reach the next milestone.  This interview is a snippet from our latest App Masters Virtual Summit.   Get access to the full interview: http://www.appmasterssummit.com/ Grow Your Downloa...

789: How to Increase Mobile Game Revenue Using Rewarded Surveys with Tom Hammond 23.06.2020

Want an easy, simple way that you can use to increase your mobile game revenue? Well today's guest shares why adding rewarded surveys can double your revenue even with as little as 20 daily active users. Also, you will discover why rewarded surveys increase app engagement, what types of content is best for rewarded surveys and what are the components of a very successful monetization scheme. ...

How to Start a Digital Marketing Agency From Scratch 22.06.2020

Discover the simple 4-step process on how you can start your own marketing or consulting agency. This is the same process I used to build a multi-six figure business and become an expert in the app business. Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube...

Do This Before You Advertise Your Mobile App 17.06.2020

In this video, you are going to discover a few tools that you can use to make sure you do NOT waste money on your mobile advertising. Check out SocialPeta: https://www.appmasters.com/socialpeta Let’s face it, the ad networks are the ones that are winning when it comes to mobile ads. Whether we are A/B testing ad creatives or running a test budget, these ad networks are the ones making all the mone...

788: Advance ASO Strategies for Google Play with Sarmad Sultan 16.06.2020

Well today's guest shares advance ASO strategies to take your Android app to the next level. You will discover how to use backlinks to increase your keyword rankings, how to localize your app for increased exposure, and the exact email templates he uses to get the most desired backlinks. Sarmad Sultan is an ASO consultant. *************** Check out our app marketing agency. Never miss an app marke...

How to Generate Leads & Sales with Video Marketing With No Audience 15.06.2020

YouTube is the #1 sales generator for my business. See how you can use video marketing to generate sales and leads even when you do NOT have an audience.  Save $100 off Video Husky: https://appmasters.com/videohusky   Download Screenflow: https://appmasters.com/Screenflow  Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our...

Marketing for Game Devs | App Masters Live (June 12, 2020) 11.06.2020

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week our special guest is Tom Hammond , Co-Founder and CEO at TheoremReach . He shares why rewarded surveys is a must in any mobile game and his...

787: How a Kickstarter Campaign Led to an Investor with Artur Zvinchuk 09.06.2020

Are you trying to raise money to finish your app? Well today's guest shares how his successful Kickstarter campaign led to his first investor. You will also discover why it pays to show vulnerability in your Kickstarter campaign, how to validate your value proposition and how they are using data to build new features. Artur Zvinchuk is the Co-founder at Youpendo. Show Notes: - Fav App: Babbel - Yo...

How to Localize Your App Store Optimization for ANY Language 08.06.2020

Discover how you can use Apple Search Ads to find keywords for any language to localize your app. Apple Search Ads: https://searchads.apple.com/ Chrome Extension for Apple Search Ads: https://bit.ly/ASA-Chrome-Ext Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Y...

This Intermittent Fasting App is Making $300K a Month 03.06.2020

Discover the best practices that are helping this intermittent fasting app make over $300,000 a month.  Fastic : https://www.fastic.com/ *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

786: Why It Pays to Be Bold with App Monetization with Guilhem Duche 02.06.2020

Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized. Guilhem Duche is the Co-Founder and CPO of a European dating app called Once . Show Notes: - Zendesk - Fav app: YouTube *...

Mobile Game Monetization: How to 2X ARPDAU 01.06.2020

Discover a simple way that you can 2X your double your ARPDAU. Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options. In fact, in a study done by TheoremReach they found that 96% of use...

Marketing for Game Devs | App Masters Live (May 29, 2020) 29.05.2020

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game...

785: How to Get Your First 100 users with Mike Watkins 26.05.2020

Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how to use your app to sell a digital product. Mike Watkins is the creator of Wealth Forecaster . Show Notes: - 99Designs *************** Check out ou...

Mobile Game Trends | App Masters Live (May 15, 2020) 25.05.2020

Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** This week we have... Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast . His past experience includes Chief Produc...

How to Increase Mobile Game Revenue Using Rewarded Surveys 20.05.2020

Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020. Learn more about TheoremReach .   In this video, you will discover: Where did the idea for TheoremReach come from? Why rewarded surveys? Rewarded surveys vs other monetization strategies  Why rewarded surveys increase app engagement? What types of content is best for rewarded surveys? Get your free pa...

784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing 19.05.2020

Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now. Darius Moravcik is the CMO at Reflectly . Show Mention Fav app:  Revolut Too Good to Go *************** Check out our app marketing agency...

Listen to the App Marketing by App Masters podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.