App Marketing by App Masters

Today's guest is Ross Clark , the CEO and Co-Founder of Sanctuary , an innovative venture-backed start-up focusing on astrology and other mystical products and services. Ross has spent his career at the cutting edge of digital media and technology, leading business development and strategy for the boldest names in the industry: NBCUniversal, Hearst, Snap and Condé Nast. In this span, he has broker...

Discover the WWDC hack that led to multiple Apple App of the Day Features. https://developer.apple.com/wwdc21/  https://developer.apple.com/wwdc21/labs/ You can watch this video: https://youtu.be/wsxRfaDJNYk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ********...

Mobile gaming is HOT! But it's even hotter in emerging markets. Discover everything you need to know when building your mobile games for emerging markets such as Africa and the Middle East. Today's guest was voted one of the 100 GI Game Changers in 2020. Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity . Check out Johana's YouTube channel: https...

Jen Donahoe is a Marketing and Growth Lead at Riot Games . With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020. You will discover: - How influencer content is outperforming other forms of ads - How to measure influencer marketing - The...

Discover how to get free traffic and app downloads through Reddit.    You will discover how to post so you don't get deleted, when is the right time to post, and what subreddits drive the best traffic.   Joining me is Brian Harp who is the founder and CEO of Gala a photo and video sharing app for iPhone users that launched April 2021. Links:  https://www.reddit.com/r/Entreprene...

Today's guest is Kate Nezhura , Director of Product at MobilityWare . With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and...

Today's guest is Denis Shelkov who is the Senior App Marketing Manager at AppFollow consulting department. Denis has been providing comprehensive ASO services for the biggest mobile developers for over 4 years, helping them reach first positions of top charts. Topics Covered: 02:00 - How App Store Rating & Reviews Impact ASO 03:21 - Are ratings or reviews more important? 12.40 - How to hack th...

Today's guest has been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. You will discover: - Top 3 things to do to sell your apps for maximum value - Do buyers have a preference between subscription apps? - How to determine your app's worth - Financial tools that Eric recommends Eric Owens is the owner and co-founder of APPBusinessBrokers.com . G...

Today's guest has successfully built a fishing app on the side. He will share how he's using organic Facebook marketing to drive installs and revene. Trevor Lewis is the Developer of the Troll Master app . Topics Covered: 02:48 - Why you need to start a Facebook page 04:33 - Why you should post to Facebook groups as a Facebook page 09:15 - A photo contest for a co-parenting app 13:58 - Trevor's pr...

Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conv...

Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app. Links:  https://www.linkedin.com/in/marcowenisch/  https://www.taculator.com/ Topics Covered: 01:22 - How Marco went from $500 to $10,000 a month 04:49 - How Marco...

Ken Vermeille is the founder and CEO of Vermillion Sky. Ken has 15 years of experience in product design and development.   Topics Covered: 01:35 How to figure out the one thing that your app should do really well 04:43 Why 99% apps fail 09:36 What makes a great onboarding process? 11:49 Video Chat App Audit 34:33 Bass Parlour 47:02 Do screenshot file names help ASO? 50:43 Troll Master Depth...

Jake Ellenburg is the Chief Marketing Officer at X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one of North America's largest providers of geolocation data. You will discover: - How a college ambassador program led to tremendous growth for Dru...

In this video, we teardown a Starbucks secret menu app that is generating over $20,000 a month!   Download app: https://apps.apple.com/app/secret-menu-for-starbucks-vip/id1452407811 You can watch this video: https://youtu.be/lTApBMs0J4s Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www....

UX design is essential to having a successful app. Chaim Sajnovsky is the CEO and Founder of B7Dev , a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. We share the best tips for UX design and critical mistakes that app developers make. Topics Covered: 01:51 - What is the difference between UI/UX 03:14 - Don't make...

Today's guest, Jordan Blackman , has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.  You will discover a few easy ways to increase your game's monetization.   Jordan Blackman is the Owner of Bright Black Associates.   You can watch this video: http://youtu.be/ncq1Wfe3W7c Get our g...

Today's guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. Gabe Kwakyi is the CEO & Co-Founder at Incipia .  SPONSORS Want to scale your...

In this video, I'll show you why you should do user testing and what questions to ask. I'm going to react live to a user testing video and you'll get to hear the questions I asked along with my reactions -- brutally honest and critical ones included. You can watch this video: http://youtu.be/_ufc1byTKb4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/tr...

Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatio‪n. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales. Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile...

Today's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. David Reichelt is the creator of Color Switch. Show Mentio...

Discover the proven method to come up with app ideas that are guaranteed to make money. You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Want to scale your growth faster...

Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign. Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels.  You will discover: - How to approach UA with a new app - What SDKs and tracking...

Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020. Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard...

Want to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better. We want to inspire you to learn from the best practices of successful apps, but also show you the opportunities that still exist in the App Store. You can watch this video: http://www.youtube.com/watch?v=Py-QYaWeltw Get our great...

This week Louis Tanguay, Managing Director & Founder of App Growth Summit , joins us to answer all your app marketing related questions. App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality events which help the world’s top mobile app publishers and developers discover how to increase their app’s performance & sustainability through...