App Marketing by App Masters

Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech. You will discover: - How do you decide which KPIs to focus on? - The levers to pull when you want to increase retention - How to balance testing new app marketing channels vs proven ones? - The...

This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions. Moonlight app: https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.c...

Today's guest is Martin Lancee , the Head of Consumer Growth at LinkedIn . At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships. You will discover: - Where to put your attention when it comes t...

Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads. Topics Covered: 01:43 - How he came up with the idea 04:15 - The inspiration for his beautiful design 04:38 - How this app launch differed fro...

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  You will discover: How to approach UA with a new app What SDKs and tracking you need before running user acquisition How to get start with Facebook Automated App Ads How to scale Facebook Autom...

With over 12 years of experience in creating actionable data , Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.   He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money.   Topics Covered: 03:50 - How to figure the ONE metric t...

Discover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback. TOPICS: - How to get beta users - How to soft launch your app and make it available for pre-order - UI / UX mistakes - Think of onboarding flow as a “drunken download” Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters....

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game's monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games. Jordan Blackman is the Owner of Bright Bl...

Should you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered?   In part 3 of our YouTube series on how to build an app startup, you will discover how best to hire developers and get the most accurate quotes.   Topics covered:  Freelancer vs dev shop  Should the developer have ma...

Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games.    This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that yo...

Lower your app development costs and discover the basic framework to build your minimum viable product (MVP).   In part 2 of your "How to Create an App Startup" series, you will discover the best way to build your MVP and communicate the idea to a developer.   Topics: The best way to show the developer your idea How to decide MVP features  How to create a specifications doc Tools to...

Today's guest is Dan Clark, the CEO of Brain. FM. You will discover how he went from working for free to now CEO of the company. Other topics covered during the interview: - How he found out about the app and applied to work for free - Why he used reactive native to build the first version - Why he decided to NOT build the app himself - How he grew by investing in the science of the app - How to o...

Discover the critical steps you need to think about before you start building your app idea.   Topics: Create a company not just an app  How to do market research  How to simply validate your app idea  How to turn your idea into a working prototype How to fund your app idea   B7Dev  http://b7dev.com/ SPONSORS GamesBoost42 helps you increase your revenue and grow faste...

This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers.   Overpass is a mobile app development agency based in Oxfordshire  in the UK Topics Covered: 04:06 - Trends in the app store 05:51 - Ad revenue getting harder to monetize 07.02 - Ho...

Today's guest is Lior Barak , a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data. You will discover... How indies can adjust to IDFA What metrics make the biggest difference for your app...

Today's guest is Chaim Sajnovsky , Founder at B7Dev.com , you will discover how to build an app from idea to launch.    You will discover why you need to create a company, not just an app, should you budget for marketing or should everything go into development, and how to leverage your app for free with technology.  Topics Covered: 02:42 - How to leverage free technology for your a...

Are you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through. You will also discover... - How they knew when to pivot their app - How customer support drives app growth - Why eliminating the US in Apple Search Ads has driven tremendous ROI growth - How they're using Clubhouse to drive downloads...

Discover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.     Mike Durst , Co-Founder at OOMPH , shares how he uses Facebook retargeting to drive more app subscription revenue.   You can watch this video: http://youtu.be/j3U2bnUWJS0 Get our greatest growth hacks to increase downloads & revenue: http:...

In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama.   He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.   This week's guest is Andrey Peshkov , a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfee...

Are you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs.  You will discover: What should be the first step when thinking about building an app How to hire the right developer (freelancer vs dev shop) What documentation you should have before gathering development quotes What is the difference betwe...

In today's video, I want to show you an app. A motivational app is making over $600,000 a month. You can watch this video: http://youtu.be/f8w7exZnwi4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check...

A/B testing your app store listing is an important strategy to growing your organic downloads.   This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.   Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics .   Topics Covered: 02:14 A/B testing o...

We're going to talk all about social media influencer, how podcasting has actually changed it, and also how you can implement an affiliate marketing system. You can watch this video: http://www.youtube.com/watch?v=eD2tNHj_hqQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/au...

Today's guest is Ryan Yada the Co-CEO and Co-Founder of Flowmotion Entertainment. He co-leads the company's international growth with 80 team members in 10 countries. You will discover how optimizing for small wins led their games to have explosive growth despite a disappointing launch. He shares what areas of the product to optimize, how fine tuning their app led to major ASO growth, and the tool...

In this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it. You can watch this video: http://youtu.be/gEShBdg5ejI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS...