App Marketing by App Masters

With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate?  Today's guest is the CMO at Reflectly , Darius Moravcik . He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps Top...

Today's guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents. You will discover - How she built the first version of the app - Why you should focus on revenue first - Fundraising tips from raising over $7M - Focus on getting users - The SEO strategy that...

This photo scanner app that launched in 2020 makes over $300K a month. We break down how they are marketing the app and converting their downloads into paid customers. You will also discover how they lock their features to ensure a high conversion rate. You can watch this video: https://www.youtube.com/watch?v=l8CYxrOmdp4 Get our greatest growth hacks to increase downloads & revenue: http://ww...

Today's guest 3X his app engagement and retention without updating his code and he will reveal all the tools and strategies that led to this explosive growth. Also, you will discover how to run a sweepstakes program, his top ""waste of time"" A/B tests and how to do feature mocking. This week's guest is William Labanowski , Founder / Lead Software Developer at WagerLab . Show Mentions: https://ret...

Today's guest is Bryan Clayton , the Co-founder and CEO at GreenPal. Before starting GreenPal , Bryan Clayton founded Peachtree Inc. which had a $10 million annual revenue before it was acquired by Lusa holdings in 2013. In 2020 GreenPal generated $20 million in annual revenue. Topics covered: - How he spent the first 4 years just in Tennessee - How he focused only on weekly transactions in the ea...

Coming up, I'm going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel. You can watch this video: https://youtu.be/gizhT5xgKZQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************  ...

This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer and reveal how he's been able to market his apps without any paid acquisition. Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 Topics Covered: 01:41 - How do you come up with app ideas (sin...

Today's guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic. As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app. You will discover: - Where to start with user retention - The Adjacent User Theory - How to effectively manage in-app m...

Coming up, I'm going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale. You can watch this video: https://youtu.be/rfD-fxkBWBQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is th...

This week is a solo episode with me - Steve P. Young. I'm going to share real case studies of apps that have doubled their revenue and the simple ways you can do the same. You can watch this video: https://youtu.be/SwIA9Tr25_U Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/...

Today's guest is Hugo Obi, the Founder at Maliyo Games - a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. You will discover How to incorporate story into your games What comes first the narrative or the core gameplay loop How a dynamic backgr...

I'm going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download. Apple Search Ads: https://searchads.apple.com/ You can watch this video: http://youtu.be/3NCKx0fUcL4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audi...

Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev , a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 00:55 - iOS 15 features that you should focus on  03:03 - How iOS 15 impact app marketing  09:23 - Why incorporating SharePlay will help you get a feature  15:23 - Shou...

Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. He is the creator of Sweet-Ass Affirmations: Motivation for Your Creative Maniac Mind, several Sweet-Ass Journals, and the host of the "Never Stop Peaking" podcast. In 2016, Heath retired his traditional 'career' in concrete-construction, sold all of his belongings, and scaled his bootstrapped e-commerce startup...

Today's guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits. In this episode you will discover: - How Ripl achieved $5M in revenue with just the iOS app - How to target small business owners - 3 tools for target...

In this video, I'm going to show you the best ASO tool to do competitor analysis and mine some good keywords. A key part of ASO is performing competitor analysis to see what keywords are driving downloads for your competition and how you might be able to utilize the same strategies. With Checkaso you can mine your competitors' keywords, find which in-app purchases rank for your main keywords, and...

Emily Hochman is the Founder and CEO of Wellory , the anti-diet nutrition app on a mission to make personalized nutrition accessible for all. Wellory is a venture-backed startup based in NYC with a network of over 750+ health coaches, nutritionists, and dietitians all over the country. She is a certified health coach, founder of the Movemeant Young Professional Board and native New Yorker. You wil...

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl . He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube). Topics Covered: 02:28 - Website traffic vs app traffic - what's converting better?&nb...

Today's guest is a serial entrepreneur who has built 5 businesses in the last 25 years. She is on a mission to combat loneliness and improve fitness, well-being and longevity through the simple act of encouraging women to walk together. You will discover how she built a true community around her app, how her company drives growth through being community first, and how website visitors surprisingly...

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  Topics Covered: 01:25 - How iOS 14.5 impacts mobile advertising  03:24 - How many users are opting in or out to be tracked  05:04 - How are you adjusting your ad spend, reporting or o...

Voted one of the 100 GI Game Changers in 2020, Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity. Her expertise lays in the opportunities for mobile gaming in regions such as the Middle East and Africa. Since joining the gaming industry, Johana has taken steps to promote and represent minorities in the digital and gaming space, in and out of...

Discover the ASO strategies that have the biggest impact on your downloads and keyword rankings. Stop wasting your time testing out strategies that you've read or watch, and learn the tiny ASO changes that will have the maximum impact. This week's guest is David Margaryan , Head of ASO at Checkaso.io . Topics Covered: 01:54 - How to know if your ASO is fully optimized  09:05 - Tiny ASO change...

Today's guest is Trevor Lewis , the Developer of the Troll Master app .  You will discover how you can generate up to hundreds of thousands of Facebook impressions per week for free. Facebook is also a great way to get user feedback which is critical to improving your app and aligning it with your customer's needs! Topics: How a complete newbie built a successful app on the side How to use Fa...

Discover how to use Reddit to market your app and drive thousands of downloads. You will learn which subreddits to use, how to make sure your post does NOT get deleted, and how to come up with a Reddit title that drives upvotes. You can watch this video: https://youtu.be/oBL_i29lbMs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training **************...

Hugo Obi is the founder of Maliyo Games ; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. Topics Covered: 02:30 - Simple ways to increase retention 04:00 - How a dynamic background increased retention by 40%  12:15 - Remote config feature or...