Steve Young
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Where to listen?
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Episodes
How to Increase AdMob eCPM 04.04.2022 34:03
Unleash the full value of your inventory with Google AdX. Get the Highest eCPM and the Fill Rate that your content deserves! Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements. We started up in July 2021 and serving 300+ clients with impressions of 619M in a month. Siddharth Gu...
This Budgeting App Makes $400K a Month 30.03.2022 12:27
Discover a budgeting app that will help you manage your expenses and help you save. Plus, we teardown the app to see how it generates over $400,000 a month and how we can adapt our own apps from the learnings. About YNAB: https://apps.apple.com/app/ynab-you-need-a-budget/id1010865877 You can watch this video: https://youtu.be/9wXXy_6fvSY Get our greatest growth hacks to increase downloads &a...
Lessons From Selling Two Companies 29.03.2022 36:20
In part 2 of our live stream with Sara Gifford, you will discover her key lessons from selling 2 companies and what she would have done differently. Also, why you should always take a call with a potential buyer and how does selling a company inform her next entrepreneurial pursuit. We also audit a weather app and a student safety to talk all about the importance of a great onboarding experience....
How do you know it's the right time to scale? 28.03.2022 31:29
Today we have a seasoned executive and entrepreneur with more than 15 years of P&L experience spanning sales, consulting, software development, project management, implementation, leadership and coaching. You will discover: - How do you know it's the right time to scale? - What KPIs for your app do you equate to success? - Knowing what you know after selling a company, anythi...
How to Do Competitor Analysis 23.03.2022 11:09
Discover how to do competitor analysis for mobile apps so you can make the right decision for pricing, marketing strategies, and more! You can watch this video: https://youtu.be/01IzIHZvfZg Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS...
Push Notifications: The Good, Bad & Ugly 22.03.2022 34:43
In part two of our live stream with Kate MacFarlane, we discuss best practices when it comes to push notifications. What types of notifications bring users back and what types lead them to uninstall your app. Also, we audit a motivational quote app and a grocery delivery app. If you're in the ecommerce space, you'll definitely want to tune in for these app audits. Kate MacFarlane is the Customer S...
A/B Testing Ideas That Can Have a Big Impact 21.03.2022 30:06
A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimize user's mobile experiences. Taplytics has long been a dominating force in A/B testing, with customers such as GrubHub, HouseParty and Chick-fil-A. Kate MacFarlane is the Customer Success Manage...
Which Checkout Strategy Won 2 Taps vs 1 Tap? 16.03.2022 8:44
We have a great case study of whether you should have a 2-tap checkout process vs a 1-tap checkout process. Discover the best strategies to increase your mobile app revenue. You can watch this video: https://youtu.be/SpkgTm53Lbo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.co...
The Best Approach to Creator Marketing 15.03.2022 32:16
In part 2 of our live stream with Jiri Kupiainen, we discuss the best approach to creator marketing and why you should treat it like a Facebook Ads campaign. Also, we discuss if we can leverage the content to be used on other marketing channels. Plus, we audit a fitness and recycling app . SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool ki...
Creator Marketing: The 3-Step Process to Acquire App Downloads 14.03.2022 35:21
Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing. Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with their audiences. Brands are spreading their budget (and risk) by working with large numbers of these smaller-but-powerful creators. ...
How to Sell Your App (Flippa vs Bluethrone) 09.03.2022 21:22
Are you interested in selling your app? You will get firsthand experience from two developers who sold their apps on each platform. We break down the key differences between selling your app on Flippa or Bluethrone. You will discover what types of apps are meant for both platforms, what's the process, and how much can you expect the sale price to be. For Flippa, I will share my experience from sel...
How to Come Up With Strong Brand Names 08.03.2022 38:42
In part 2 of our live stream with Rich Wagstaff , you look at two apps with whacky app names and how you can come up with a name that is app store optimized! Also, can Rich defeat Steve in our dad jokes rounds and can you guess how much Steve weighs? App Audits: https://apps.apple.com/cz/app/rsltn-resolutions-planner/id1575230351 https://apps.apple.com/au/app/10w2s/id1535607096 Get our greatest gr...
How to Optimize In-App Events & In-App Purchases 07.03.2022 38:31
In this video, we will discuss advanced app store optimization (ASO) strategies to help you maximize your app store listing, increase conversions, and improve retention. Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/ Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 Get our greatest...
Copy This App Paywall to Increase Your Revenue 02.03.2022 7:15
You will discover high-converting mobile app paywalls to increase your revenue. You can watch this video: https://youtu.be/-yKfKzlFkEI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challen...
ASO with data.ai (formerly AppAnnie) 01.03.2022 34:52
In part two with Gabrielle Bikker, we break down ASO strategies for a text scheduler app and a mobile game with over 1M downloads. Also, you will discover if having keywords to the left of your brand name make a difference? Gabrielle Bikker is the Market Insights Manager at data.ai . App Audits: https://apps.apple.com/us/app/fext-future-texting/id1518706313 https://play.google.com/store/app...
Mobile App Market Insights to Help You Succeed in 2022 28.02.2022 32:37
To help brands and publishers thrive in today’s mobile-first economy, we are excited to share data.ai's new State of Mobile 2022 Report. This report includes the insights you need to know to succeed in 2022. Featuring market trends, industry insights, best practices and top charts spanning 17 industries and 30 markets in an interactive format, to dive even deeper into the data.  ...
How to Find Low Competition Keywords That Convert 23.02.2022 16:40
Discover an app store optimization tool that I use to find low competition keywords that have high conversion rates. We will be reviewing ASOMobile and how this ASO tool allows us to do keyword research and find high converting keywords that have low competition. Learn more about ASOMobile.net: https://bit.ly/3LGIeOf Get our greatest growth hacks to increase downloads & revenue:...
High Growth as Free App or High Margin as Subscription App 22.02.2022 27:32
In part 2 of the YouTube live stream with Alon Waller, you will discover whether you should go after lots of downloads as a completely free app or should you do a subscription app with high margins? Also, we talk about our early results of A/B testing screenshots on iOS, when subscriptions do NOT work, and what is a good page view to installs conversion rate? App Audits: https://apps.apple.com/us/...
How to Value Your App Business 21.02.2022 53:27
In this live stream, you will discover what determines the value of your business, when is the right time to sell your app, and what platform you should use (Flippa vs Buyer vs Broker). Today's guest has helped over 100 developers to liquidate their assets and focus on their passion - making more apps. Over the past 4 years, they've been buying successful apps, in both App Store and Google Play pl...
Should You Make a Wordle Clone? (And How One Wordle App is Making $50K a Month) 16.02.2022 12:36
Due to the success of the Wordle game by Josh Wardle, the app store has been going crazy with Wordle clones. But the two existing "wordle" apps with different gameplays are the ones really benefiting from Josh's Wordle. So... should you create a clone? Answer is maybe. Also, you will discover a Wordle game that I found that is not only paid but generating $50K a month! You can watch this vid...
Renaming Your App for App Store Optimization 15.02.2022 28:04
In part 2 of our live stream with Maxwell Kelly, you will discover when you should rename your app, how to run Apple Search Ads for paid apps, and more. App Audits: https://apps.apple.com/us/app/crystaleyes/id1531674760 https://apps.apple.com/app/apple-store/id964565026 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************  ...
TikTok Marketing as an Indie Developer 14.02.2022 40:15
Discover the TikTok and overall app marketing strategies that are working for today's indie developer. Today's guest has an inspirational story. He is an ex-college soccer player now disabled man that taught himself how to code and built his very first app to serve his own needs. Check out Max's apps: https://apps.apple.com/developer/maxwell-kelly/id1491545117 Connect with Maxwell: https://www.lin...
The Simplest Apple Search Ads Advanced Campaign to Manage and Scale 09.02.2022 12:26
Want to get a scalable Apple Search Ads campaign up and running without having to manage multiple campaigns? Are you finding that your primary keyword target does NOT have much search traffic? In this video, you will discover how to set-up and manage a simple Apple Search Ads campaign and discover new keywords that you might never have considered. You can watch this vide...
The Best Influencer Marketing Channel for 2022 08.02.2022 38:49
In part 2 of our live stream with Nadia Bubennikova of BuzzGuru, you will discover why YouTube (spoiler alert) is the best influencer marketing channel for 2022 and the best practices to make sure you get the best ROI. Also, you'll discover what apps are NOT a good fit for influencer marketing and how adding more buying options actually increases conversions. Nadia Bubennikova is the Head of BuzzG...
Influencer Marketing Tips and Tricks 07.02.2022 35:38
Discover how to find the perfect influencers for your campaigns and analyze an influencer's stats including engagement rate, channel quality, best dates, time of publication, and more! Today's guest is Nadia Bubennikova who is the Head of BuzzGuru influencer marketing agency. With over five years of experience in the field Nadia helps app developers from Europe, Latin America, CIS, SEA, Ara...
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