Steve Young

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Author

Steve Young

Category

Business

Podcast website

appmasters.com

Latest episode

Jul 7, 2026

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Episodes

Do This When You Have Single Digit Downloads 01.02.2022

In part 2 of our live stream with Kai Feng, you will discover how to find new app ideas, how to rebrand your app, and what to do when you only have 5-10 downloads a day, should you focus on product or marketing? App Audits: https://apps.apple.com/us/app/id1516272668  https://apps.apple.com/us/app/barpedia/id1551689953 Get our greatest growth hacks to increase downloads & revenue: http://w...

How Kai Built a 7-Figure App Business 31.01.2022

Discover the exact strategies, survey questions, and tools that today’s guest used to increase his app downloads and subscriptions. Kai Feng is the founder of SkyBox, a productivity SaaS company that self-funded and is completely profitable. He also is the founder of 1Flow - a fast & easy way to understand your app users, so you can reduce churn, grow faster, and build the right features. Conn...

Stop Undervaluing Your App & Increase Your Price 25.01.2022

In this episode, you will be pushed to increased your app's price. Mike and Steve discuss why you need to stop undervaluing your app (and yourself) and why a higher price point actually increased conversions for Mike's app . Apps Audited: https://apps.apple.com/us/app/video-compressor-shrink-vids/id1560984586  https://apps.apple.com/us/app/spontaneous-random-quotes/id1538265374 Get our greate...

These Social Media Hacks Will Blow Your Mind 24.01.2022

Today's guest has over 90K followers on his app's Instagram account. You will discover how to use social media to increase your app marketing efforts. Also, what's working with Facebook ad post-IDFA, and why you should always test your pricing strategies. Michael Durst is the Founder & CEO of OOMPH, an app that provides fun, effective at-home workouts. Listen to Mike's Previous Podcast Episode...

Key Factors for Keyword Rankings (App Store Optimization in 2022) 19.01.2022

You will discover all the factors that help you with your app store optimization and keyword rankings. Do you need paid marketing to get your ASO going? How does your subscription conversion rate impact ASO? Should you use keyword installs or motivated traffic?   Watch to find out.   Learn more about ASOMobile: https://bit.ly/3qkO5jF Check out our complete ASO tutorial: https://www.youtu...

App Store Optimization Tutorial 2022 17.01.2022

Discover all the key changes happening in the world of app store optimization (ASO) and what's working in 2022. You will get a full tutorial as we do ASO for 4 apps that our audience submitted.   Learn more about ASOMobile:  https://bit.ly/3EUCJqF  https://bit.ly/3I6LhwM  Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp...

App Store Optimization in 2022: Key Google Play Changes 12.01.2022

Discover the key changes happening to ASO on Google Play. Including why you should wait to reduce your title to 30 characters, YouTube video optimization, and so much more. Learn more about ASOMobile: https://bit.ly/3qkO5jF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue:...

App Store Optimization in 2022: Key iOS Changes 05.01.2022

What's new for App Store Optimization in 2022? You will discover all about A/B testing on the App Store, in-app events, and other key changes to help you increase your organic downloads on iOS. Learn more about ASOMobile: https://bit.ly/3EUCJqF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase dow...

This NFT Creator App Makes $70,000 a Month 29.12.2021

Want to get in on the NFT craze? We review a simple NFT creator app that is making over $70,000 a month!   This NFT creator is the simplest app to turn your pictures into crypto art.   With just a few taps, you can create your own crypto art and sell it on various marketplaces like axie infinity, nifty gateway, and superrare. You can watch this video: https://www.youtube.com/watch?v=IpKg...

A/B Testing for Apple Product Page Optimization 22.12.2021

A/B testing is finally available on the iOS App Store! You will discover the difference between Custom Product Pages and Product Page Optimization. About Product Page Optimization Compare different app icons, screenshots, and app previews on your App Store product page to find out which resonates with people most. You can test up to three alternate product page versions against the original, view...

Google Play ASO + Emotional Triggers to Increase Conversions 21.12.2021

In part 2, Alon and Steve talk about how to manage bad reviews on the app stores and Google Play ASO including the importance of H2 tags for a QR Scanner app. Then they look at a mood tracker app called Bearable and talk about how the app can improve its iOS ASO, use emotion triggers to improve conversions, and how they are losing money by NOT having a subscription button on their main screen. App...

How to Sell Your App and Score an EXIT 20.12.2021

Want to sell your app so you can finally cash out and move on to other projects? Or are you tired of running your app business and want an exit to get the fruits of your labor.  Today's guest has helped over 100 developers to liquidate their assets and focus on their passion - making more apps. Over the past 4 years, they've been buying successful apps, in both App Store and Google Play platf...

Trials vs No Trials: 420% Increase in Sales Case Study 15.12.2021

Should you have trials in your subscription-based app? In this case study,  we share how having trials led to a 420% increase in sales and the science behind it. You can watch this video: https://www.youtube.com/watch?v=LlZAhy7Vaig Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appma...

Decoy Pricing to Increase Revenue 14.12.2021

In part 2, Mark and Steve talk about how to increase retention rates and user engagement for an anonymous Q&A app. Then, they look at a music video app and what it can do to increase revenues by using decoy pricing. App Audits: https://apps.apple.com/app/qwicktake/id1562402087 https://apps.apple.com/app/beazzt-video-maker/id1530927338 Mark Johnson is the Co-Founder at Focused Apps Get our grea...

In-App Events for iOS App Store 13.12.2021

Discover all the best practices of Apple's latest in-app event features. Today's guest, Mark Johnson , will reveal EVERYTHING he's learned from launching this feature in his app. Download Emoji Me: https://apps.apple.com/app/emoji-me-sticker-maker/id1040207175 About In-App Events In-app events are timely events within apps and games — such as game competitions, movie premieres, livestreamed experi...

Common Mistakes That Apps Make While Considering Viral Flows 06.12.2021

Want to know how to make your app go viral or get your users to refer your app? You will discover the common mistakes that apps make while considering viral flows, KPIs that impact a referral flow, how dominant messaging apps are for referrals, and so much more. Today’s guest Aurora Klæboe Berg is the COO of Medal.tv . Medal is the largest platform to record gaming clips and videos. Klæboe Berg pr...

Branded Keywords: Should You Target Them 01.12.2021

Should you be bidding on your competitor’s brand keywords? I’ll break down when you should do it and when you absolutely must avoid it. You can watch this video: https://www.youtube.com/watch?v=xY1fBhguqn8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************...

Watch This to Increase Your App Revenue 24.11.2021

Discover the 3 main screens that have the biggest impact on your app's revenue. You can watch this video: https://www.youtube.com/watch?v=DrxzA 2G-XTA Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS Afraid of seeing your app users gone a...

How to Grow Your App Through Content Marketing 22.11.2021

Discover how you can use content marketing to increase your app downloads. Today's guest is Sandra Wu , who has 5+ years of experience establishing content marketing as a major growth channel for companies. Currently, she is the Director of Growth at Himalaya . Prior to that she led the Paid Content Marketing team at Blinkist, an app that she saw grow to more than 14 million users. Learn more abou...

3X Revenue with Just 15 Downloads a Day 15.11.2021

Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day. Sobhan Eskandari is the creator of Penman . Topic Covered: 05:36 - How he started tracking his events with Firebase  09:14 - How the longer pricing page 4X his revenue  17:32 - Are you developing in Swift  18:07 - Does Apple test subscriptions before approving?  32:18 - How...

App Store Optimization for Google Play 08.11.2021

Discover everything you need to know about growing your downloads on Google Play. You will discover how to do keyword research, black hat ASO strategies and what A/B testing you should be doing. You can watch this video: https://youtu.be/bzpmGeTS0WQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: htt...

App Development Features That Drive Growth 01.11.2021

Discover the initial app development features you need to develop to drive mobile growth. Plus, you'll discover how to properly plan your app launch to avoid extra costs. Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev , a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 01:20 - Prop...

How to Use Online Traffic for App Subscriptions 25.10.2021

How do you use online traffic to grow your mobile app downloads? Our guest is Thomas Petit , growth advisor and consultant for mobile apps. He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor. Topics Covered: 02:02 - Why should you use online traffic to get app downloads  12:02 - What channel...

858: Successful Exit As a Solo Founder 21.10.2021

Today's guest successfully sold her app portfolio as a solo founder. You will discover how she decided to go with the eventual buyer, her #1 tip to weed out all unlikely buyers, and how she comes up with app names that are simple and GREAT for ASO. Topics Covered: - Why she decide to sell - key lessons - Her #1 tip to weed out unlikely buyers - How she calculated her "number" - How do she comes up...

This In-App Marketing Strategy Will Increase Engagement & Sales 20.10.2021

Here's a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out Storyly: https://appmasters.com/storyly You can watch this video: https://youtu.be/-hdkHpDmYJk Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: ht...

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