Steve Young
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Where to listen?
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Episodes
User Acquisition Playbook for Million Dollar Apps 30.05.2022 36:28
Today's guest is Taylor Gobar , Head of Growth at Bloom . You will discover her playbook for effectively managing user acquisition channels for Bloom. You will also discover Facebook advertising tricks in a post IDFA world and the positive impact mobile apps are making on mental health. Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement a...
Increasing Mobile Game Users & Revenue 26.05.2022 1:10:50
In this webinar, we partnered with SocialPeta and Fyber to bring you the strategies that are working to acquire and convert mobile game users. You will discover: - What’s going on with advertising post iOS 14.5+ era? - How popular mobile games win the market - Measuring the success and efficiency of your monetization - and best practices on optimizing your monetization stack - Overview of the stat...
How to Increase AdMob eCPM for New Apps (Part 1/3) 25.05.2022 12:58
Discover the best practices to incorporate AdMob as a brand new app: - The two ad strategies that you should be testing - The two things you must avoid - The 4 ad formats that you should have when launching your app Earn more from AdMob with AppBroda: https://www.appbroda.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app audited...
The Biggest Factor for Keyword Rankings 24.05.2022 48:12
In part 2 of our live stream with Natalie Drozd , UA Lead at Fabulous , you will discover the biggest factor(s) the algorithm uses for keyword rankings. Also, we talk about in-app events and their impact on ASO and screenshot optimization. App Audits: https://apps.apple.com/app/id1505310570 www.flatify-app.com Get your app audited: http://www.appmasters.com/audit SPONSORS SocialP...
Black Hat ASO 2022 23.05.2022 45:09
Discover the black hat ASO strategies that are working in 2022. Are they worth the risk? What's the best approach to ""hide"" that you are running these strategies? Also, you'll discover the tricks to effectively run Google App Campaigns and how to use web traffic to convert app subscribers. Today's guest is Natalie Drozd , User Acquisition Lead, at Fabulous . Get your app audited: http://www.appm...
Which Onboarding Increased Sales by 102% (UI / UX Case Study) 18.05.2022 6:31
Discover how a simple UI / UX change to the onboarding (welcome flow) increased sales by 102%. Can you guess which test won? Download the app: https://apps.apple.com/app/id985365789 http://spiritualme.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world...
Marketing Budget Allocation for Mobile Apps 17.05.2022 1:00:34
In part 2, you will discover the proper marketing budget allocation and channels to grow your mobile apps. You will also discover: - A reasonable minimum marketing spend - The smart way to respond to app store reviews - How to engage and market users through push notifications Today's guest is Christian Eckhardt , the CEO & Co-Founder of Customlytics , the leading full-stack mobile technology...
How User-Generated Content Ads Increase Installs by 30% 16.05.2022 18:38
Discover why user-generated content ads are outperforming your overpriced agency-produced creatives. We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs. Today's guest is Christian Eckhardt , the CEO & Co-Founder of...
How to Fix AdMob Invalid Traffic / Activity 11.05.2022 19:27
In order to be able to appeal an AdMob invalid traffic or activity suspension, you must understand the causes for such a penalty. You will discover what KPIs Google is monitoring in your AdMob account and how you can fix your app to ensure you do NOT get an invalid traffic or activity suspension. Learn more about how AppBroda can help you increase your AdMob eCPM: https://www.appbroda.com/ P...
Why You Should NOT Use Social Media for Customer Service 10.05.2022 45:11
In part 2 of our live stream with Eric Vermillion, you will discover how to use chat automation to generate more app store reviews and why you should NOT use social media to provide customer service. Also, we audit Gridwise (boost your gig driving earnings) and Offen (create & discover events in LA). Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leadi...
The Unexpected Channel That Increases Revenue 09.05.2022 33:23
Discover why user feedback and great customer support lead to revenue growth. While app creators know that downloads and cost per install are important, they often leave some critical components on the table in the design process. In fact, we have many case studies where apps have 4-17X revenues without increasing downloads. Discover: - How to collect and analyze feedback so you can continua...
Suspended AdMob Account? Here's Why & How to Fix It 04.05.2022 8:44
Discover the top reasons why Google may suspend your AdMob account and how you can prevent it from happening. Also, discover what you can do to appeal a suspension. Top reasons for an AdMob Suspension: 1) Invalid Traffic 2) Policy Violation 3) Associated with Another Account Learn more about AppBroda: https://appbroda.com/ Get our greatest growth hacks to increase downloads & revenue: http://w...
How to Convince Influencers to Promote Your App 03.05.2022 37:22
In part 2 of our live stream with Erin Li, you will discover how to convince your affiliates to work on commission versus an upfront payment. Also, Erin shares her top tips to convince affiliates to promote your app (hint: create engaging campaigns and customized a promotion for a top affiliate). Also, we audit an app that tracks your warranties and an app that colorizes your black and white photo...
How to Get Guaranteed Subscribers 02.05.2022 40:01
Discover how you can use affiliate marketing to drive guaranteed customers. In this live stream, you will learn... - How to find influencers and affiliates - How to structure your affiliate commission - How to get affiliates to promote your app consistently - What type of content brings in the best customers Today's guest is Erin Li, the affiliate marketer for Simyasolutions , our main product is...
App Store Connect: iOS Conversion Analysis 27.04.2022 16:01
Discover how to analyze your conversion rates. This App Store Connect tutorial shows you how to calculate key conversion metrics: - Install to Trial - Trial to Subscriber - Install to Subscriber You can watch this video: https://youtu.be/narQUnZQ6OM Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: htt...
How to Win With UGC Content 26.04.2022 45:38
User generated content is quickly becoming the most effective mobile ad creative as it is in line with the type of content users normally seen on social media. In part 2 of our live stream with Canberk Guvenkaya of Social Peta, you will discover how to use UGC as ads. You will also discover the key to a successful paid marketing strategy. We also audit a meditation app with travel at its core and...
The Most Popular Creatives in Mobile User Acquisition 25.04.2022 34:54
Discover the types of creatives the top mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale. You will gain market insights on the mobile advertising landscape for 2022. SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creative...
What's a Good Trial Conversion Rate? (The App Marketing Sales Funnel) 20.04.2022 7:13
Discover the conversion rates you should be aiming for. What is a good trial to subscription conversion rate? We break down the entire app marketing sales funnel post-install and what conversion rates you should be achieving. Trials vs No Trials Case Study: https://www.youtube.com/watch?v=LlZAhy7Vaig You can watch this video: https://youtu.be/X1-Zj64rwoQ Get our greatest growth hacks to increase d...
The Marketing Mix for Startup Apps 19.04.2022 53:25
In part 2 of our live stream with Aabesh De, you will discover the marketing mix he used to grow and scale his app profitably. Also, he shares the pricing page tests he's run and which one is converting the best. We also audit a meal planner app and a baby sleep schedule app to talk about ASO and revenue. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/...
Referral Marketing Strategies 18.04.2022 41:28
Discover how today's founder unlocked organic and referral marketing for his plant care app. Aabesh founded Flora after killing his mom's precious jasmine plant - he had enough, and decided to build a plant app for newbies to take the guesswork out of plant care - and thus Flora was born! Flora launched in July 2021 with 300 beta testers, and has quickly grown to over 50k users as of Feb 202...
6 Reasons Why You Should Sell Your App 13.04.2022 4:54
Have you been growing your app business and now feeling burnout? You will discover 6 reasons why app developers sell their app business. Interested in selling your app? Check out BlueThrone You can watch this video: https://youtu.be/VUXVl1nRE60 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://w...
Personal vs Company Name as Your Developer Account 12.04.2022 36:31
In part 2 of our live stream with Adrian Ramirez, you will discover the impact of changing your developer account from a personal to a company name. Plus, you will discover an ASO trick to leverage another brand in other localizations. Lastly, we audit a money tracker and learn English app . Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training...
How to Rebrand Your App Business 11.04.2022 29:30
Discover how an indie app developer rebranded his app and the changes he made to increase his revenue. Adrian Ramirez is an iOS Developer, and artist with a passion for making apps that help people grow in positive way. In 2015, Adrian Ramirez created Spiritual Me as a means to use his strong background in iOS development and meditation to help make mindfulness exercises more easily understood and...
Why Your Keyword Rankings Declined 06.04.2022 5:05
Discover 3 factors that may have caused your App Store keyword rankings to decline. If you have a question for us, make sure you leave a comment below. You can watch this video: https://youtu.be/G2AxwfRZ_Gc Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit SPONSORS Socia...
App Open Ads & How Seasonality Impacts eCPM 05.04.2022 38:50
In part 2 of our live stream with Siddharth Gupta, you will discover a creative ad format called App Open Ads and how seasonality impacts eCPM. Also, we audit a Ping Pong game and a background remover app to talk about how to incorporate ads into your monetization strategy. App Open Ads: https://developers.google.com/admob/android/app-open App Audits: https://play.google.com/store/apps/details?id=...
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