Steve Young
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Where to listen?
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Episodes
Master The Craft of Hyper Casual Game Design 08.08.2022 26:47
Learn how to master the craft of hyper casual game design from someone who founded an award winning 13 Time Apple Featured game studio. Kevin Wolstenholme is the former CEO of RisingHigh Academy which focuses on all aspects of Hyper Casual Game Design. Acquired by Leading Publisher Homa Games in March 2022, he is now Studio Community Director at Homa and continues to help game developers cre...
This Snoring App Makes $200K a Month 03.08.2022 10:47
Want to learn how to stop snoring? This app helps you reduce snoring by recording your sleep and shows you trends and data so you can see what's working and what's not working. About the app: The most popular and innovative app of its kind, SnoreLab records, measures and tracks your snoring and helps you to discover effective ways to reduce it. SnoreLab has monitored more than 50 million nights of...
Stop Making These Monetization Mistakes 01.08.2022 27:07
In part 2 of our live stream with Sid Gupta, you will discover why it’s so important to show a paywall during the onboarding process and why adding a trial to your subscription plans increases conversions. Also, we audit a workout log app and a sudoku app for kids . Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the e...
We Fix Your AdMob Policy Violations 01.08.2022 39:02
Have a question related to your AdMob policy violation? In this live stream, we will solve your problems live! Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements. We started in July 2021 and are serving 300+ clients with impressions of 619M in a month. Siddharth Gupta is a Co-Founder...
How to Use Custom Product Pages to Lower Apple Search Ads Costs 28.07.2022 16:20
Discover how to use custom product pages to lower your Apple Search Ads cost-per-installs. With CPPs, you can create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts. Learn more: https://searchads.com/ https://developer.apple.com/app-store/custom-product-pages/ We also...
Average Cost of Top Mobile Apps (non-games) 25.07.2022 23:17
In part 2 of our live stream with Ashish Shinde, you will discover the average cost of installs across the different categories and countries. We also audit a gigs app . Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave you...
The Ad Creatives Driving Huge Growth at Low CPIs 25.07.2022 27:42
Discover the types of ad creatives that the top non-gaming mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale. You will discover the top ad creatives by category and what types of ads are driving the lowest cost-per-install. SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, F...
How Apple Search Ads Impacts App Store Optimization 20.07.2022 21:26
How does Apple Search Ads (ASA) impact your keyword rankings? You will discover if you can increase your keyword rankings with ASA and how to properly set-up your campaigns. Emre Bilgic is the Apple Ads Client Partner at MobileAction . You can watch this video: https://youtu.be/TboRYWEI-Qs Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSOR...
Why You Should Monetize With Ads 18.07.2022 41:42
In part 2 of our live stream with Lawrence Peace, you will discover why you're leaving money on the table if you do NOT have ads in your app. Also, you will discover: - Is it worth launching an Apple Watch app? - How to launching an iPad only app - Is it easier to scale multiple apps to 6-figures or one app to 7-figures We also audit a private photo vault app and an object removal app . Get...
How to Use Ads to Grow Apps 18.07.2022 32:22
Discover how an indie developer uses ads to grow his apps. You will discover: - How we monetizes his apps with ads - What ad channels he uses to grow his apps - How he's able to get ridiculous cost per installs Lawrence Peace is the Founder & CEO at Dream High Studios. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift...
On-Device Integration for Breakout Growth 11.07.2022 40:03
In part 2 of our live stream with Greg Wester , you will discover how brands like Shazam, NewsBreak, and Cash App used on-device integration to achieve breakout growth and outperform much bigger brands. Also, we audit a budgeting and resume builder app to share the best strategies for UI/UX and trial periods. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters....
How Smaller Brands Generate Breakout Growth 11.07.2022 26:29
Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. And while they may not achieve the sheer volume of installs as Amazon or Netflix, their growth might far exceed what was expected. How did these brands transcend the competition? What was their “playbook”? Across the more than 100 apps studied across 7 categories, 3 themes were prom...
App Store Optimization in Just 5 Minutes 06.07.2022 6:56
If you are just starting out with app store optimization, you will discover how to optimize your keywords in just 5 minutes. Use "APPMASTERS40" at checkout to save 40% off ASOMobile: https://asomobile.net/en/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more...
Keyword Installs & Buying Reviews 04.07.2022 36:11
In part 2 of our live stream, Steve shares the “word of the street” related to buying keyword installs and App Store reviews. Do they make a difference and what’s the backlash? Also, we audit a voodoo like hyper-casual game around baseball and a jigsaw puzzle where you can win real money . Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSOR...
5 App Marketing Strategies That I Got WRONG 04.07.2022 24:09
I love being proved WRONG about some of my strategies. In this video, you will discover the monetization and engagement strategies that I got wrong! You will discover: 1) Onboarding personalization 2) LTV of different subscription plans 3) Apple Search Ads campaign structure (brand new) 4) You'll have watch 😉 5) All of the above 🤣 Get our greatest growth hacks to increase downloads & revenue...
Mobile Game Ad Monetization 29.06.2022 20:03
Discover how to monetize your mobile games. You will discover: - How game genres make sense for each ad type - Best practices for your monetization stack - The opportunity for brands in mobile gaming apps Eado Hofstetter is the Director of Publishing Account Management at Fyber - a Digital Turbine company. Eado has been a business leader in the app monetization sphere for over 5 years. He le...
NFTs in Mobile Gaming 22.06.2022 13:46
Are NFTs the future of mobile gaming? Social Peta provides us with insights on how mobile games are starting to use NFTs and crypto. You will also discover the most popular ad creatives that are winning in mobile gaming. SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating...
How to Grow an App to 7-Figures 20.06.2022 1:11:17
Steve's been kidnapped! And his ransom is $1M! So Steve contacted his friend, Alon Waller , from Bluethrone and asked him to host an EMERGENCY App Masters show in which you guys and he will grow an app valuation to $1M Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad cre...
How to Increase AdMob eCPM for Mature Apps (Part 3/3) 15.06.2022 13:51
Have over a million downloads for your apps? You will discover how to increase your AdMob eCPM for mature apps. You will discover: - Why mediation plays a more important role in mature apps - Why you should be optimizing for formats, devices and GEOs - Waterfall vs bidding strategies Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app...
LTV of Subscription Plans 13.06.2022 39:36
In part 2 of our live stream with Vitaly Davydov , you will discover the lifetime value (LTV) and average retention rate of subscription plans (weekly, monthly, yearly, etc). You will also discover the difference between RevenueCat and Adapty and we audit a PDF scanner and meal planner app . Download Adapty's State of iOS Subscriptions Report: https://adapty.io/resources/state-of-ios-in-app-purcha...
Mobile Paywall Personalization & Optimization 13.06.2022 28:39
Discover the best ways to optimize your app's paywall to increase your subscription rate. You will discover... - Average subscription price - Free trials analytics and benchmarks - Subscription retention - LTV benchmarks - Billing issues benchmarks Learn More: https://adapty.io/ https://adapty.io/resources/state-of-ios-in-app-purchases-2021 https://ru.linkedin.com/in/iwitaly Get your app audited:...
How to Increase AdMob eCPM for Growth Apps (Part 2/3) 08.06.2022 12:32
Discover how to increase your AdMob eCPM for apps in the growth stage. In this video, we cover: - Why you should enable competitors' ads - Make sure your show rate is above 60% - Should you choose waterfall vs bidding during mediation? Earn more from AdMob with AppBroda: https://www.appbroda.com/ Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading adver...
Google Play ASO & Mobile Search SEO 06.06.2022 1:04:12
Todays live stream is a solo episode where you will discover Google’s most recent UI change that is causing a big impact on branded downloads. Also, you'll discover how to optimize your ASO for mobile search SEO. App Audits: https://apps.apple.com/mx/app/waiorkids-world/id1510444185 https://play.google.com/store/apps/details?id=com.kassisgaming.barrelrider Get your app audited: http://www.appmaste...
How to Grow on Instagram 2022 - The Fast & Organic Method 02.06.2022 11:31
Discover how to grow on Instagram in 2022 - the fast and organic way! You will also discover why it's important to grow on Instagram and how to automatically turn these followers into customers. HOW IT WORKS Simplygram grows Instagram accounts using the mother-child method. In summary, they spin up lots of organic accounts that they work with to send out mass DMs using their special AI learn...
Is Marketing Ethical? 30.05.2022 53:58
In part two of our live stream with Taylor Gobar, Head of Growth at Bloom, we talk about whether marketing is ethical or just persuasive tactics to get people to buy things they don't need. Also, you'll discover how Taylor has uses her past experiences in affiliate marketing into the mobile app space. Lastly, you don't want to miss our app audits because you will discover some monetization tricks...
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