App Marketing by App Masters

Discover how to evaluate game and app ideas from marketing perspective. Get a step-by-step guide on what trends you should be looking for, what features to build, and common mistakes to avoid. Stan is VP of Product at AppMagic with over 10 years of experience in the IT industry and a special love for games and education. App Audits: https://apps.apple.com/in/app/kivi-vpn-fast-secure-proxy/id161366...

The Mobile Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product or product portfolio.  The stack can be applied at any stage during a product’s lifecycle and to many different business and financing models, although some layers and elements of the stack will be more relevant at different...

Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month.  Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs. Learn More: P...

Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer. You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app. Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/ Check out Rich's apps: https://apps.apple.c...

Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps. This presentation was given at App Promotion Summit in San Francisco in October 2022. Learn more: https://apppromotionsummit.com/ SPONSORS Got an app idea that you think will be...

Solo episode all about app store optimization and conversion rate optimization. I’ll break down all the strategies working on ASO today including some interesting monetization hacks. App Audits: https://play.google.com/store/apps/details?id=nikhil.memely https://apps.apple.com/gb/app/undarated-football-player-app/id1583971449 https://apps.apple.com/us/app/case-future/id1505086578 SPONSORS Got an a...

This #blinkist alternative app launched in 2020 and is already generating $500K a month! Learn visually! Lucid is your visual guide to the world's most important knowledge. Revenue data according to Sensor Tower: https://app.sensortower.com/overview/1482780647?country=us&tab=about Learn more: https://lucid.fyi/ You can watch this Video : https://youtu.be/-Ny-jwenZJw SPONSORS Got an app idea th...

Rapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle. You will discover: - What do you need to be aware of when you're ready to scale  - Where to start your UA campaigns  - No Bull$h!t Guide to Mobile Attribution  - How to deal with economic downturns  In his role at Singular , Neils Beenen serves as the company'...

Learn the best and smart ways to fund your app growth and UA campaigns. You can watch this Video : https://youtu.be/48vSGdRHJLg SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent y...

Don’t waste thousands of dollars and hundreds of hours on building an app that NO ONE will use. You will discover: - The #1 pitfall you have to avoid when planning your app development - The most important strategies to follow when developing your MVP - The right trade-offs to make when developing your app   Chaim Sajnovsky is the Founder of B7Dev . App Audits: https://apps.apple.com/us/app/m...

Discover the two simple tools that EVERY app needs to make sure your app is set up for success. 1. Knowledge Base  Well-thought-out knowledge articles are the key to self-service. In fact, up to 98% of your users' questions can be answered through a knowledge base. In the early stages of your app, FAQs can be very useful for helping your users navigate through your app and understand how to u...

Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021. You will discover - What product changes led to dramatic growth - When she thought abo...

Explore new ways to make money with Inter-Reality! With Inter-Reality, you can create new worlds and games that allow people to have fun and make money at the click of a finger, Rene Reyes , Founder of Alquimi Innovations, discusses how you can create a new and exciting future for Internet Gaming that will create a new way for people to make money playing games on the internet. Learn More: https:/...

Discover the best practices for Apple Search Ads including: campaign structure, keyword research, optimizing bids, and new ideas to maximize your downloads and marketing budget. With Apple Search Ads , you boost the popularity of your mobile app and encourage more people to download it.  Emre Bilgic is Apple Ads Client Partner at MobileAction . App Audits: https://apps.apple.com/us/app/food-c...

Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place.  Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests. Mediation will use mediation groups to try to help maximize your revenue by ranking all the ad sources b...

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?* Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability. You will discover: - What is the lifetime value of a customer - How to calculate lifetime value of a customer the easy way - Can LTV predictions be made with machine learning? - How to forecast cashflow W...

We all know that having a trial on your onboarding paywall increases conversions and revenue. However, do you need to offer a trial once someone is in your app and using it? Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results. A/B Test: Segment A: Free trial was offered during onboarding and after onboar...

Discover THE strategies that help you earn more money from your mobile games. Learn: - The most important thing to look for when you are trying to monetize your game - How to balance game design and monetization - How to maximize your ad monetization - How to use psychological triggers to increase in-app purchases - How to find the right monetization strategy at the different stages of your game E...

Discover the best practices for chatbot marketing and automation and the Modern Support Journey philosophy. Rapid scale can make it tough for an app publisher to keep up with user support. Without automation, you need to choose between overloading your support agents with an influx of tickets or hiring new support agents.  With the former, this influx can lead to long wat times, poor customer...

In part 2 of our live stream with Florian Gleißner, you will discover the 3 things your marketing might be missing.  #1: Know you KPIs #2: Marketing funnel You'll have to listen to hear #3. Also, we audit a Venmo type of app and a couples game . Florian Gleißner is the Marketing Manager at Admiral Media. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters....

Discover how to setup a mobile CRM and how to use it to increase your retention and monetization. Plus, you'll learn the 3 important stages of a mobile CRM. Florian Gleißner is the Marketing Manager at Admiral Media . Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training \ SPONSORS Helpshift offers the easiest way to collect user feedback, report bug...

Discover a simple strategy you can use to find product market fit and the questions you should ask your users that will lead you to optimize your features. Helpshift Feedback+ https://www.helpshift.com/products/feedback-sdk/ Connect with Christine: https://www.linkedin.com/in/christinebdart/ Product Market Fit Blog Post: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-...

In part 2 of our live stream with Luke Memet, you will discover the importance of using long tail keywords if you do NOT have a big budget for marketing. We also audit a social media cover maker app and a fitness app . Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs...

Live coaching call all about app marketing and monetization with a self-taught developer who started TimeFinder as a hobby to learn in 2018.  He then started to realize and appreciate potential in 2020, hired freelancers to help fix bugs and develop features more rapidly in 2021 while working on marketing and in 2022 quit his full time job to focus on the app. Learn more: TimefinderApp.net ht...

In part 2 of our Kevin Wolstenholme, we talk all about monetization including the ONE monetization hack that every mobile game should have. Plus, Kevin has some great advice on how to properly build you game to ensure the highest rate of success. App Audits: https://apps.apple.com/us/app/farkle-frenzy/id1600530164 https://play.google.com/store/apps/details?id=funtaptic.thegrugs.runner Get our grea...