Steve Young
App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Where to listen?
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Episodes
App Store Optimization for ChatGPT Apps 22.08.2023 6:54
Discover the smart and effective app store optimization strategies for ranking your ChatGPT app higher in app stores! 🎯 Keyword Magic: Learn how to research and strategically integrate the right keywords that will make your app appear at the top of relevant search results. Learn more: https://www.linkedin.com/in/arielmichaeli/ https://appfigures.com/aso-tools https://appfigures.com/app-intelligen...
Unlocking App Growth with AI: Your Ultimate Guide 21.08.2023 1:17:56
Today's guest is a successful indie app developer who has driven over 12M downloads for his business. We delve into the world of leveraging Artificial Intelligence to supercharge app growth like never before! 📱✨ We curated a treasure trove of insights, strategies, and case studies that showcase how AI can be harnessed to drive unprecedented growth for your mobile application. 🔑 Key Highligh...
Cracking the Code: App Store Optimization for Apps Struggling with Downloads 15.08.2023 15:38
Welcome to our latest video on App Store Optimization (ASO) strategies for apps with zero downloads! If you've developed an amazing app but struggle to get it noticed in the crowded app stores, you're in the right place. In this video, we'll dive deep into effective ASO techniques that can help your app gain visibility, attract organic traffic, and ultimately boost your downloads. Whet...
How to Use AI to Increase Your App Engagement 14.08.2023 1:31:16
Today's guest is pioneering the use of games for cognitive assessment, opening up new possibilities for not only the gaming and mobile industry but for mental health diagnostics and treatment. 💅 Elevating Your UX to Meet User Expectations The days of simply creating user-friendly interfaces, combining a mix of borrowed ingredients, and succeeding are gone. To have a successful app in an incre...
Apple App Tracking Transparency: What Is It & How to Adapt 10.08.2023 10:04
Join us as we delve into the recent changes in Apple's App Tracking Tranparency (ATT) and its impact on app marketing. Discover how these shifts are reshaping the mobile ecosystem and redefining granular measurement. Uncover the dual challenges of visibility and signal loss posed by IO 14.5 and ATT changes. Let's navigate through these transformations and gain insights into the evolving re...
57% Increase in Paywall Views with a Simple Icon Change 08.08.2023 6:43
🔥 Discover the Powerful Icon Change that Skyrocketed Paywall Views by 57%! 📈 In this exciting video, we delve into a remarkable success story where a minor tweak led to a major breakthrough in paywall views! 🚀 Join us as we unveil the behind-the-scenes magic that propelled our revenue to new heights and how YOU can replicate this transformation for your own projects! ⭐️ The Game-Changing Icon...
How to Get Your First 1,000 Downloads with Reddit Marketing 07.08.2023 54:17
Are you ready to unlock the potential of Reddit and skyrocket your app or content's success? In this comprehensive guide, we'll reveal the tried-and-tested strategies that will lead you to your first 1,000 downloads on Reddit. 👉 What You'll Learn: 🔥 Understanding the Reddit Community: Discover the unique aspects of Reddit's user base and how to tailor your content to resonate wit...
Mastering App Monetization: CRM & Discounting Strategies Revealed 01.08.2023 15:26
Welcome to our latest video where we dive deep into the fundamentals of Customer Relationship Management (CRM) and its profound impact on skyrocketing your app revenues! We'll demystify the core principles of CRM, breaking down complex concepts into easy-to-understand nuggets. Whether you're a CRM novice or a seasoned pro, this video has something to offer for everyone. 💡 What to Expect:...
Creating a Sticky App: Unraveling the Secrets of User Retention and Long-Term Success 31.07.2023 1:04:04
Are you tired of seeing apps with fantastic onboarding but struggle to retain users in the long run? Do you dream of building an app that not only converts well but also brings users back for more, creating a loyal and engaged user base? Look no further! 🚀 In this exciting live stream, we'll dive deep into the strategies and techniques needed to build a truly sticky app that stands out from t...
App Reskinning Made Easy: Learn the Techniques from a $100K Vocabulary App 25.07.2023 9:47
Remember when reskinning an app was all the rage? In this video, you will discover a vocabulary app that is making over $100K a month and why it's a great example of how to reskin to today's competitive app landscape. 🌟 As we embrace the new challenges and opportunities in 2023, this tutorial equips you with the knowledge and expertise to create reskinned apps that captivate, engage, and...
Lessons Learned from 12 Million Downloads as Indie App Publisher 24.07.2023 1:05:05
Today's guest reveals the invaluable lessons learned while building an app portfolio that has generated over 12 million downloads! In this video, he'll take you on a rollercoaster ride through his experiences, sharing the challenges he encountered, the breakthroughs he achieved, and the key takeaways that have shaped his path as indie app publisher. From humble beginnings to remarkable suc...
Push Notifications: Best Practices and Revenue Boosting Strategies 18.07.2023 14:27
Welcome to our comprehensive guide on leveraging push notifications to their fullest potential! In this video, we delve into the world of push notifications, sharing expert tips and proven strategies that will help you engage your audience effectively and maximize your revenue. 🔔 Timing: We start by discussing the optimal moments to ask users for permission to send push notifications. Learn how t...
App Store Optimization Made Easy with ChatGPT 17.07.2023 1:08:54
Are you an app developer or marketer looking to boost your app's visibility on the app stores? Look no further! In this comprehensive video, we dive into the world of App Store Optimization (ASO) and unveil the power of ChatGPT in optimizing your app's performance. Discover the best ChatGPT prompts and explore alternative user acquisition channels like Web2App. Join us as we explore the ca...
Monetizing Your App's Minimum Viable Product 11.07.2023 9:00
Welcome to our comprehensive guide for app developers seeking to maximize their trial activation rates and effectively monetize their minimum viable product (MVP)! 📱 Unlocking Trial Activation Rates 📱 One of the key challenges faced by app developers is getting users to activate the trial version of their app and experience its full capabilities. We reveal proven tactics to skyrocket your trial...
The Comprehensive App Store Optimization Guide for 2023 10.07.2023 1:18:45
In this comprehensive video, we delve into the latest App Store Optimization (ASO) strategies that are sure to skyrocket your app's visibility and downloads in 2023 and beyond. Ariel Michaeli is the Founder and CEO at Appfigures - the app analytics, optimization, and intelligence choice for top developers, publishers, marketers, and analysts. 🔎 No Downloads? No Problem! We kick things off by...
A/B Testing Explained: What to Test First and Data Requirements 04.07.2023 9:39
Welcome to our latest video, where we delve into the fascinating world of A/B testing and uncover the secrets to optimizing your app's registration process. In this video, we kick off by explaining the fundamentals of A/B testing. Discover what A/B testing is, how it works, and why it's a crucial tool in the arsenal of any app developer or marketer. We provide expert insights into identify...
Mastering Push Notifications: Best Practices for App & Web Users 03.07.2023 1:00:20
In today's digital landscape, effective push notification strategies are vital for app developers and WordPress users alike. Whether you're aiming to boost user engagement, drive traffic to your website, or increase conversions, this video has got you covered. Join us as we delve into the world of push notifications, exploring the best practices that will help you captivate your audience a...
Boost Your App Subscription Revenue: Proven Strategies and Optimization Tips 27.06.2023 21:36
Here's my presentation from MAU Vegas 2023 on all the latest strategies to increase your app subscription. Welcome to our latest video where we dive into the world of app subscription revenue and share valuable insights to help you maximize your earnings. In this comprehensive guide, we'll cover a range of effective strategies that can significantly enhance your app's subscription reve...
How the Gaming Ecosystem is Approaching Growth in 2023 20.06.2023 32:25
Gaming has always been on the bleeding edge of acquisition innovation for the mobile app ecosystem. In this panel discussion (moderated by Steve P. Young), growth experts from leading gaming companies will share how they've navigated ATT, SKAN, and more, and what they are doing to future-proof their growth efforts from the next round of industry changes. Thank you to MAU Vegas for letting us p...
Unlocking Early Stage Mobile App Growth 19.06.2023 1:02:42
In this video, we explore several crucial topics that can significantly impact the growth of your mobile app. From finding product-market fit to the myth of the silver bullet to focusing on the work that matters, we draw from our expertise and experiences in the mobile app industry to provide practical insights and actionable tips for your app's growth journey. Nathan Hudson is a 2x Head of Gr...
Copy This $6M App Monetization Strategy 13.06.2023 16:18
Discover what I believe is the best way to monetize a subscription app and the numbers behind each one of my hypotheses. We discuss why it's important to offer a discount during the first-time user experience, how to implement a free trial or freemium model, and the importance of getting that first dollar from a new user. Each hypothesis is supported by data-backed insights and analysis, ensur...
Mastering Holistic App Marketing: User Acquisition, ASO, Monetization, and the Impact of ATT 12.06.2023 1:02:39
In this video, we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tracking Transparency (ATT) framework. 🎯 User acquisition plays a pivotal role in any app marketing strategy. We discuss effective techniques to attract and engage users. Understanding the dynamics...
The Power of a $5 Upsell and the Art of Maximizing Conversions 05.06.2023 54:17
In this eye-opening video, we delve into the secret to skyrocketing revenue by leveraging a simple $5 upsell strategy. Join us as we uncover the untapped potential hiding within your business and learn how a small addition can lead to incredible financial gains. 🤑 The Value of Just $1: Discover why even a single dollar from a new user can make a substantial impact on your bottom line. We'll e...
App Monetization Masterclass 29.05.2023 1:05:36
In this video, we'll explore effective techniques to optimize your pricing page and boost revenue. Learn how to build up anticipation, create compelling paywalls, and implement successful discounting and winback campaigns. Discover proven tactics to engage users, maximize conversions, and increase profitability. Today's guest is Rosie Hoggmascall who is a growth lead with experience across...
App Store Optimization Keyword Research (6-Figure Case Study) 24.05.2023 11:20
Discover the keyword research strategy that led to a 6-figure app business. In this video, we delve into an intriguing case study that unveils the keyword research strategy responsible for catapulting a humble app business into the six-figure realm. In today's hyper-competitive world, finding your place in the market can be a daunting task. That's why we're here to share the valuable i...
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