Steve Young

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Author

Steve Young

Category

Business

Podcast website

appmasters.com

Latest episode

Jul 7, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

7-Figure App Exit: A Guide to Selling Your App 22.05.2023

In this exciting video, we delve into the world of app entrepreneurship and discuss the thrilling journey of selling your app business for a staggering seven figures. If you've ever dreamed of turning your app into a lucrative venture and cashing in on your hard work, this is the video for you! Join us as we explore the strategies, insights, and experiences of successful app entrepreneurs who...

Subscription Optimization & Pricing Strategy 15.05.2023

Launch your revenue strategy in just 4 days! Discover a structured approach to monetization, pricing, subscription, and everything in between. Today's guest is Vahe Baghdasaryan , Sr. Growth Marketing Manager at CoinStats . You will discover how he's increased the daily revenue at CoinStats by more than 113% and the number of new users who start a free trial by more than 87%. Topics: - How...

How to Instantly 2X Your App Store Ratings 11.05.2023

In this case study, you will discover the simplest strategy to instantly increase your app store ratings. We uncover the tried and true methods that app developers can use to drive engagement and positive feedback. Through this case study, app developers will gain valuable insights into the factors that impact app store ratings and learn practical tips for improving their own ratings. Whether you&...

Product Led Growth with OkCupid's Head of Product Marketing 08.05.2023

Learn product led growth with Jane Reynolds , the Head of Product Marketing at OkCupid - the exclusively inclusive dating app that matches daters on what truly matters to them. You will discover... - How to leverage new features to drive growth - How to prioritize your product roadmap - How she continuously improves the app's matching algorithm via OkCupid's infamous matching questions Dur...

How to Reduce Customer Churn 01.05.2023

How to recover your churned customers. In this video, you will discover the challenges of winning back customers who have cancelled their trial subscription for your app with Jeff Grang, who is the co-founder and CPO @ Purchasely. Losing customers can be frustrating, but there are steps you can take to bring them back and keep them engaged. We'll cover some proven strategies, such as sending p...

A/B Testing Experiments That Generate Big Results 01.05.2023

Discover the tiny A/B tests that you can experiment with that generate massive results. You will learn: - What is A/B Testing - The Do's and Don'ts of A/B Testing - How to optimize your activation funnel - The paywall tests that are generating more revenue Léa is a Product & Growth consultant for consumer apps. She has built digital products for over a decade with the likes of Uptime,...

Copy This Email Marketing Sequence to Increase App Subscriptions 25.04.2023

Discover the simplest email marketing strategy that you can use to increase your app’s monetization. Jake Mor, CEO and Co-Founder of Superwall, suggests sending one email a day for the first 30 days with a simple GIF and a call to action to subscribe. You will also discover how to use push notifications to re-engage your users. You can also watch the video: https://youtu.be/KSkTeoQIwik Work with u...

App Monetization & Growth Masterclass 24.04.2023

Improving your app monetization has 4X the impact on growth compared to acquisition. In this masterclass, Steve will break down the latest and greatest when it comes to app monetization. You will discover the tiny A/B tests and it's impact on conversions along with all the features that you should care about when trying to grow your app business. App Audits: https://play.google.com/store/apps/...

Leveraging paywall to maximize revenue from subscriptions 20.04.2023

Check out this must-watch video on paywalls! Learn about the pros and cons of hard paywalls, "limited time offers," and more from Jake Mor, Co-Founder & CEO at Superwall. Find out how to optimize your paywall strategy to increase revenue, boost install-to-conversion rates, and improve user experience. You can watch this video: https://youtu.be/CDY2hkkWyXE Work with us to grow your ap...

7 Simple Strategies to Increase App Monetization 18.04.2023

In this video, we will discuss simple strategies that can be used to increase your subscription revenue. Featured in the video is Jake Mor , who is the Co-Founder & CEO at Superwall . Having built and scaled a paywall from scratch, Jake has studied several paywalls and is an expert in his field. In this video, he shares 7 critical insights on the best practice and usage of paywalls related to:...

How to Sell Your Subscription App 17.04.2023

Today's guest is Eric Crowley who is a Partner at GP Bullhound where they support entrepreneurs of consumer subscription software companies as they look to raise capital or undergo M&A or an exit. You will discover: - The Entrepreneurial Clock Framework - what to focus on depending on what stage the company is in - The Upside Triangle and why the riches are in the niches - Is there really...

Maintaining a Mobile App in 2023: Key Strategies for Success 10.04.2023

If you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can g...

4 Features You Need Before Your App Launch 06.04.2023

Do NOT launch your app without building these features in it. From having your paywall during the onboarding process to asking for an App Store review right after the paywall, you will discover the key features you need in your app before you launch. Learn more about B7Dev: http://b7dev.com/ https://www.linkedin.com/in/chaim-sajnovsky-5003494/ You can watch this video: https://youtu.be/AYBYgfDzYhA...

Apple Search Ads 2023 Workshop 04.04.2023

Join this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.co...

Lessons Learned Growing Nude from 0 to 300,000 Users in 2022 03.04.2023

Today's guest has directly managed £30,000,000+ figures in marketing budget in the last 7 years. He is currently the Chief Marketing Officer at Nude - the fintech app that helps you start building your first home deposit 🏡 You will discover: - The simplest go-to market strategy - Why chat apps are the best referral networks - How to find and use nano-influencers on TikTok to drive insane down...

Uncover the Secret to STOPPING Scope Creep! 30.03.2023

In this video, we'll discuss the concept of scope creep and how to avoid it while developing a mobile app. Scope creep refers to the gradual expansion of a project's requirements beyond its original scope, which can result in missed deadlines, increased costs, and decreased quality. We'll explore some practical tips and best practices to keep your project on track and prevent scope cre...

Efficient Project Management for Mobile App Development 28.03.2023

In this video, we will provide you with a comprehensive guide on how to efficiently manage a mobile app development project. Whether you are a project manager or a developer, this video will give you practical tips and techniques that you can apply to your app development projects. We will cover various topics including project planning, team management, communication strategies, task delegation,...

ASO + App Growth for 2023 27.03.2023

Today's guest is the Head of App Growth at App Masters . She will break down the ASO strategies working today along with new case studies that will blow your mind. You will discover all the key elements for ASO - the ones to pay attention to and the ones to ignore. Also, she will share the most impactful strategies to help indies grow downloads and revenue. Learn more: https://www.linkedin.com...

Proven Strategies Backed by Data: Increase Your App's Subscriptions Today 23.03.2023

This presentation was given at MGS Vegas in Feb 2023. Looking to increase your app's subscriptions? Look no further! In this video, we outline proven strategies that are backed by data to help you increase your app's subscription rate. Whether you're a seasoned app developer or just starting out, these strategies will help you attract more subscribers and grow your revenue. Our team of...

Early Stage Strategies to Drive App Subscriptions 21.03.2023

This presentation was given at MGS Vegas 2023. In this video, we'll explore some of the most effective early-stage strategies for generating revenue. You'll discover how to effectively create email campaigns that drive sales, how partnerships led to 1,000 activations, how online quizzes can be more effective than app paywalls, and how to turn Instagram followers into app subscribers. We&#3...

Conversion Rate Optimization for Mobile Apps 20.03.2023

Today's guest was among the first 500 developers on iOS and has never stopped building apps ever since. In this workshop, we're going to discuss all about mobile subscription growth and funnel optimization. You will discover how to maximize your mobile subscriptions, why adding video improves your conversions, and how incorporating "micro-interaction" is a great way to increase u...

Pre-Launch Strategies That Generated 1M Downloads 13.03.2023

Today's guest generated over 1M downloads with a minimum viable product (MVP). You will learn her pre-launch strategies, how she's talking to her users to build a product that they'll love and how she's building her tech team. Mila Banerjee is the CEO and Founder of Pronti . Mila has been an entrepreneur for the last 11 years, creating and selling businesses in 5 countries – including an online re...

Acquiring Users for FREE: From 0 to 100K Downloads 06.03.2023

In this workshop, you will learn how today's guest grew his mobile app from zero to 100K downloads using a social media tactic that is completely free. You will discover insights on how storytelling can be the basis for a strong user acquisition strategy. You will learn how to craft compelling stories that connect with your target audience, how to use social media platforms to share those stories,...

Mobile Paywall Optimization: How to Increase In-App Subscription 27.02.2023

Are you tired of losing potential customers because of your mobile paywall? In this video, we'll go over some tips and tricks for optimizing your paywall for a better user experience and increasing your in-app subscriptions.  We'll cover topics such as placement, design, and overall usability to help you increase conversions and boost your revenue. By following these strategies, you can make...

This Viral TikTok Strategy Led to Becoming The #1 App 23.02.2023

In this must-watch video, we show you step-by-step instructions on how to study TikTok viral trends and create content that will get your app to the #1 spot in a specific category.  With over a billion users worldwide, TikTok is one of the most popular social media platforms, and in this video, we explore why it is so popular and how you can use it to your advantage. We delve into the importa...

Listen to the App Marketing by App Masters podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.