App Marketing by App Masters

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena. Watch to uncover: Concepts of Web2App: What is it, and why is it a game-changer for your Facebook Ads strategy? Two Types of We...

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Poin...

Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month. She will share her framework of understanding people to help you scale any app to $1M a month in sales. You will discover: - How to use psychological triggers to get users to respond to your ads - When is the right time to scale - How your approach to marketing changes...

In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing! 🔍 Topics covered: 1️⃣ The Influence of Positive Reviews on Conversion 2️⃣ Best Referral Strategies for Explosive Growth 3️⃣ Leveraging Lifetime Subscriptions for Increased LTV 4️⃣ A/B Testing D...

In this video, you will discover how to analyze your in-app subscription data, what are the benchmarks, and ultimately how to grow your app revenue. Today's guest is Charlie Chapman who is a developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, and podcaster behind the Launched podcast. He has over 10 years of experience building software across a variet...

Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert! Topics Explored: Funnel Optimization: Master the art of streamlining your user jo...

Today’s guest is Radhika Duggal, the CMO at Super.com. Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M to date. Super.com is backed by Steph Curry and has raised over $150MM USD and surpassed $2B in sales. Radhika has over 20 years of brand and gr...

Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to. Thank you to @apppromotionsummit for letting us post this video. Check out their events: https://apppromotionsummit.com/ You can also watch the video: https://youtu.be/-rAIJrgLiWw...

This week, Steve will answer all your app marketing questions. You can also watch the video: https://youtube.com/live/MeB4m2uWu34 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat , I can easily...

🌟 Unlocking the Miracle Morning Experience: Learn how the "Miracle Morning" app delivers an exceptional onboarding journey that captivates users right from the start. We'll dissect their approach, share best practices, and showcase real-life examples. 📢 Harnessing Push Notifications for Success: Dive into the world of push notifications and see how the "Miracle Morning" a...

Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth. You will discover: - How to use influencers to 10X your organic social growth - Marketing to Gen-Z and using their languag...

In this video, we'll unlock the potential of AI in ASO and show you how to supercharge your app's visibility, improve reviews, and track revenue sources with the power of artificial intelligence. Here's what you'll learn: 🔍 AI-Powered Keyword Research: Discover how AI, including ChatGPT prompts, can revolutionize your keyword research. We'll share actionable tips on using AI t...

Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015. You will discover: - How he’s using AI to 2X his push notification CTR - How his approach to building a startup has changed after an acquisition - His #1 startup advice to founders building an AI product LinkedIn Post: https://www.linkedin.com/feed/updat...

In this video, we're diving deep into the world of Web-to-App campaigns, shedding light on their pros and cons, web onboarding strategies, and the various types you can deploy to boost your app's success. Here's what you'll learn: 💡 Why You Need Web-to-App Campaigns: Explore the pivotal role Web-to-App campaigns play in expanding your app's user base and driving engagement. We...

Martin is an Argentine tech entrepreneur with mobile apps exceeding 100M downloads. His Podcast App, stands as the App Store's premier podcast player, introducing a subscription model with 100k+ subscribers. You will discover: - Bootstrapped vs. YC/Venture experience (first company vs. second) - Building w/ AI and GPT-4 the past four months - How founders should approach self-care, mental, and...

In this video, we'll take you behind the scenes of this astonishing journey of a macro tracker app and dissect the strategies that have propelled it to financial heights beyond just ASO (App Store Optimization). Here's what you'll discover: 💡 Creating a Profitable Funnel: Learn why building a well-structured conversion funnel is the cornerstone of this app's success. We'll del...

Lomit Patel is a full-funnel marketing and growth leader with experience scaling startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a public speaker, advisor, Forbes and HackerNoon contributor, and author of Lean AI, part of the bestselling "The Lean Startup" series by Eric Ries. Learn more: https://www.linkedin.com/in/lomitpatel/ https://www.amazon.com/Lean-AI-Innovati...

In this video, we're diving deep into the world of Reddit, sharing proven strategies on how to harness this platform to skyrocket your app's success. Here's what you'll learn: 🔥 Earn Free Karma: Discover the secrets to accumulating karma points on Reddit, an essential step in gaining trust and credibility within the community. 📈 Repurpose High-Engaging Content: Learn how to trans...

Almar Reyes is the former Director of Audience Engagement and Lifecycle Marketing at Pandora. He is a marketing leader who has led engagement and retention campaigns for companies like Philo, EA, Activision and more! He shares the most effective strategies and tactics that will help you reduce churn and increase customer loyalty. Connect with Almar: https://www.linkedin.com/in/almarreyes/ App Audi...

In this video, we're excited to introduce you to an amazing ASO (App Store Optimization) tool that simplifies the keyword research, tracking, and optimization process for app developers and marketers. Get ready to supercharge your app's visibility and downloads with ease! Here's what this all-in-one ASO tool can do for you: 🔍 Keyword Discovery: Discover new, high-impact keywords effor...

Discover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads. Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it was an early-stage startup and witnessed its growth to over 170 team members in just 4 years since the launch. You will discover how to optimize...

Discover the art of monetizing your web and mobile push notifications in this comprehensive guide! 📱 Unlock Revenue Streams: Learn how to leverage your push notifications to generate consistent income, whether you have a website or mobile app. We'll cover strategies that work for everyone! 💡 Maximize Engagement: Boost user engagement while monetizing your notifications. Find out how to strik...

Discover the secrets of app store optimization and the ethical and non-ethical strategies app publishers are deploying. 🔒 ASO Secrets and Strategies: Unveiling the Hidden Gems 🔒 In this comprehensive video, we're pulling back the curtain on some of the most effective ASO secrets that can take your app to new heights. Learn how to fine-tune your app's metadata, craft compelling descriptio...

Are you ready to take your App Store Optimization (ASO) game to the next level? In this in-depth video, we'll show you exactly how to harness the power of ChatGPT to revolutionize your ASO strategy and drive more downloads for your mobile app. ChatGPT is a cutting-edge AI language model that can help you uncover hidden optimization opportunities, refine your messaging, and connect with your ta...

Discover the incredible power of Facebook Ads targeting, including the game-changing concepts of micro-targeting and user-level precision. Plus, we'll unravel the intriguing connection between a media company's foray into fintech. 🔍 Unveiling Micro-Targeting on Facebook 🔍 Did you know that you can now reach your audience with an accuracy like never before? We delve into micro-targeting,...