Alt Marketing School

Learn the power of defining your mission and brand, how to review mine for customer insights, understanding what people want from your product or service, and managing a team effectively. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. G...

We all know that every penny counts, so if you're looking for ways to make your discounts look even more attractive to customers, then this is an episode not to miss! Is 0 better than free? Does money work better than percentage? Let's dive into it and find out. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a di...

Welcome to the latest episode of our podcast! In this week's episode, we're exploring the deeper connection between marketing, teaching and personal branding. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership wit...

Grab a cup of your favourite beverage, get comfy, and let's get started. We're discussing the foundations of a successful social media strategy. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This...

We are joined by the one and only Jay Clouse to discuss the journey of being a full time creator, first jobs and what the TV show Survivor can teach us about content. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any member...

Online events can be a great marketing tool - but what about using open days and summits as a marketing hack for your business? Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter...

First interview of the year, baby! In this episode of the podcast, we chat with Alex Llull about how the best creators get inspired by others to create content that grows their audience and business. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing prof...

Welcome to the latest podcast episode, where we're exploring the latest trends for 2023. Let's see what AI has in store for us this year and beyond! We're excited to dive in on some of the big predictions for the year ahead. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses wi...

In the final episode of this bonus series, our very own Fab Giovanetti shares one marketing lesson she has learned from what has not quite worked out for her in her journey. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any...

Michelle Marcelline shares challenges and breakthroughs from validating her ideas and products. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to...

Content writer Alex Boswell goes deeper into the power of search intent, calls to action and the foundations of a great presence online. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily ne...

Matthias Bohlen shares the power of stories and customer journeys and how they inspired him to start his own bootstrapped venture. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newslett...

It's been a long year for marketers - and Fab and Steph definitely agree on that one. We've seen a lot of changes and had to adapt on the fly. But as we look back on the year, there are some lessons we can learn from. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skil...

Fab sits down with Ayo Abbas to learn about some of the top lessons from the B2B marketing world and beyond. We’ll talk about practical ways to figure out the best options that’ll work for your business, as there’s so many ways that things can be done. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory co...

Mercy shares the power of facilitating storytelling to encourage inclusive cultures, better insights, and impactful marketing and campaigns. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This dail...

Did you know that the average person will change jobs ten times in their career? If you're a manager, that can be pretty daunting. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newslett...

One root cause for failure in diverse leadership development is the general ineffective state of leadership development. We talk to Alt Marketing School graduate Dawn. She helps corporates by coaching diverse leaders, enabling them to navigate better the internal and external barriers facing them in their professional and career development. First, we look at the hiring stage, inner bias, and how...

When did social media become our new favourite search engine? Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greates...

Entrepreneurs don’t start a business to build a brand. They start a business to build a product or service. Yet, people buy from people. People connect with stories. The point of creating a brand is to be something people want in their lives. Storyteller and Alt Marketing School teacher Amanda Baker shares with us why 5 Stories can help with that. Fab and Amanda discuss why stories never truly end...

Our head teacher, Fab, introduces you to one of the oldest growth hacks in the book that both qualify leads and encourage conversion. Create an ebook, guide or deck and sell it to your audience for 99 cents. "Why not give it away for free then?" you may be wondering. It builds credibility, qualifies your audience and shows they are interested in taking further steps with you. But, if you had a 99-...

We look at trends and visual identity for Millennial and even Gen Z generations. Jacqueline shares how to create content that hooks and relate to both audiences, reminding us of what brands need to bear in mind when talking with such audiences. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting...

Fab and Jess are back and they have a lot to say. Instagram continues its tradition of, uhh, borrowing from Snapchat, TikTok, and now BeReal with Instagram Candid challenges. Lately, Instagram has been under fire for becoming more and more of a TikTok clone. Even Adam Mosseri has been telling his staff to “step up” to stand a chance against short-form competitors YouTube and TikTok. TikTok does no...

From reminiscing old college habits and power songs, all the way to understanding how to bring your unique perceptive to sales, Jess will encourage you to get out of your comfort zone and just go for it. Whether it's external environments or how we approach our next cold call or sales outreach - the best way we can move forward is to put our best foot forward. We reflect on her experience of retur...

As organic reach on Instagram has been decreasing consistently recently, why should we invest time and money on the platform? Nick Edwards from Feed shares all the trade secrets as an ex-marketer and expert in digital advertising. Nick is one of the founders of Feed, which he set up in 2020 as a solution to time-consuming, expensive and complicated digital marketing solutions available to entrepre...

Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock. She brings her 20 years of experience to Alt Marketing School. She reflects with us on some of the milestones of her career journey, including what led her to become one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry. Rebecca introdu...