Alt Marketing School

If AI is making you feel behind (and you do not have time for a 47-tab research spiral), start here. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Kerry is an AI trainer, consultant and speaker helping businesses to augment their skills with artificial intelligence. Over the last seven years, she has co-created the...

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Christie shows up in the world in every interaction with the fierce belief that everyone is deeply creative. Christie holds space for this knowledge in all of their relationships — especially the relationships that involve kindling a creative spark into its fullest form....

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool This episode is all about networking as a freelancer: how to create opportunities, build real relationships, and connect with the right people without it feeling performative or cringe. Filiz Taylan Yuzak shares practical ways to do it. ABOUT YOUR TEACHER Filiz is a content and social medi...

Want to catch up with the full class + grab your FREE ticket for Summer School? Here you go: https://amschool.click/summerschool We get into what impact marketing actually looks like day-to-day with Quarina Sultana: what not to do, how to measure success when “profit” isn’t the main scoreboard, and how to build relationships that create real change (not just a nice LinkedIn post). ABOUT YOUR TEACH...

Want to catch up with our full spring season? Grab the All-Access Pass and get access to everything in the library: https://amschool.click/library AI search is already rewriting the rules of visibility. If your brand isn’t getting cited by other people (not just posting on your own website and praying), you’re going to feel it. Let's build a simple yet powerful system with Ben Jacobson. ABOUT THE...

Building a profitable marketing business without the hustle-culture b*llocks. In this class, Emmaline McAndrew breaks down how to scale gently, protect your energy, and still make real money, especially if your capacity fluctuates. ABOUT YOUR TEACHER Emm is the creator of The Slow Business Method and founder of The Slow Businesswoman. With 28 years’ strategic experience in business, communication...

Catch up with the full session inside our all-access pass and course library: https://amschool.click/library Today’s chat with SEO expert Andrew Cox Starkey slices through the noise of AI and search, revealing how machines understand your topics, how AI is reshaping traffic, and why human-grade content remains king. ABOUT YOU TEACHER Andrew has spent his career working on websites for big househol...

Meet Alex, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click In this episode, Alex Thompson shares unconventional marketing skills, the importance of embracing your uniqueness, and lessons learned from transitioning to an agency. Discover practical tips on delegation, building client relationships, and boosting confid...

Get a special sneak peek with a FULL class and grab your FREE ticket for Summer School: https://amschool.click/summerschool We dig into how marketing careers are shifting (hello contract + fractional life), what AI is doing to job descriptions, and why a “squiggly” career path might be the most sensible plan you’ve got. ABOUT YOUR TEACHER Jaz Marfo helps ambitious professionals build bold, burnout...

Most of us are juggling multiple calendars, feeling like a digital hamster running on an endless wheel. Paulina Folaron, our AMS coach and resident solution wizard, drops strategies on how to keep your calendars in sync without losing your mind, plus aligning your cycle, energies and much more. Join us inside the Alt Access Pass for more AMA gems, systems secrets, and a sprinkle of sanity in your...

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab sits down with Archana Dhankar (Global Marketing and AI Strategist, TEDx Speaker, LinkedIn Top Voice) to talk about how to use AI in your marketing without losing what makes you human. We dig into the questions everyone is actually asking when should you trust AI reco...

In this bonus solo episode, Fab unpacks Entertain or Die 3.0 (Small World x Tracksuit) and what it means for brands trying to grow on social. You’ll hear why you’re not just competing with competitors anymore, you’re competing with memes, creators, and Netflix trailers. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course li...

BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter In this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media, separating helpful practices from the hype and offering grounded advice for marketers at all levels. ABOUT YOUR TEACHER 💛 Nicole began her career as a journalist, spending 15 years in the industry be...

London Marathon weekis London’s biggest brand behaviour lab . In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them. You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work. BECOME A SMARTER MARKE...

Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring. In this episode, Fab breaks down Buffer’s latest report and shows you where the chats are actually happening right now, plus what to DO next so you can stop blaming the algorithm and start building community that converts. Source: Buffer 2026 State of Social Engagement Report BECOME A S...

Join our Spring event season: https://amschool.click/classinsession You’ve tried AI. It’s given you something . But it’s not quite what you meant. In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework . BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for...

New to auditing? Check out our short course on how to build audits that drive results: get a taster class In this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”. You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck...

If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water. Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy. And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, v...

Marketing is changing FAST, and 2026 isn’t waiting for anyone. In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your bestie), AI literacy (so you’re driving the tools, not being dragged by them), showing up on social without selling your soul, and building a community that actually gives a damn . Post-Mortem Templat...

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession Fab is joined by copywriter and content strategist Gudrun Lauret to dive deep into the world of USPs, your Unique Selling Proposition. Whether you’re a marketer, freelancer, or small business owner, discover how to pinpoint what genuinely sets you apart, avoid sounding ge...

Join our Spring event season: https://amschool.click/classinsession In this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether you’re just starting out or looking to refresh your strategy, you’ll discover why having a solid business plan is more than just a tick-box exercise. If you’ve ever felt stuck or unsure where to start, th...

Join our Spring event season: https://amschool.click/classinsession Ready to turn your LinkedIn into a powerful tool for winning clients (without the ick)? In this episode, Fab Giovanetti is joined by Sarah Clay, author, keynote speaker, and employee advocacy expert, to share no-nonsense tips for marketers who want to show up authentically and use LinkedIn to build genuine business relationships....

Join our Spring event season: https://amschool.click/classinsession We’re bringing you a Q&A with Tania Gerard all about building marketing workflows that work with your neurodivergent brain, not against it. If you’ve ever tried to force yourself into a “just be consistent” content plan and ended up burnt out, behind, and convinced you’re the problem, this one’s for you. ABOUT YOUR TEACHER 👩‍...

Join our Spring event season: https://amschool.click/classinsession In this episode, Fab shares a behind-the-scenes reset for 2026, and why you do not need a brand new personality to move your marketing forward. You will learn how to keep what is working, upgrade what needs more support, and make one simple data-led change instead of “vibing anxiously”. BECOME A SMARTER MARKETER 👇 Get weekly less...

Enjoy this sneak peek from our all-access pass membership: Join the community Fancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond? In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you. If you’ve ever wondered ho...