Alt Marketing School

Meet Krishna, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab brings speaker Krishna on the podcast to chat why kindness is a business skill, how to say yes to opportunities without losing your boundaries, and how productising your services buys back your time. ABOUT YOUR TEACHER Krishna Solanki is the founder a...

The doors for the All-Access Pass are closing soon for this round: if you’ve been thinking about joining us, now’s the time: Join here Coach Paulina Folaron joins Fab to talk holiday campaign planning: the timing mistakes marketers make every year, whether your brand even needs a “Christmas angle,” and a live reverse-engineering of three years of AMS’s own holiday campaigns. ABOUT YOUR TEACHER Pau...

Meet Mel, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab brings speaker Mel on the podcast to chat why being interested beats trying to be interesting, why your marketing career doesn't need to be a straight line, and why you're always at least one week ahead of someone who needs what you already know. ABOUT YO...

This one's a teaser. Fab's full, off-the-record conversation with Phill Agnew runs well over an hour and lives inside the AMS All-Access classroom, grab your ticket for a whole season of these: click here ABOUT YOUR TEACHER Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Ro...

Meet Kalyl, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab brings speaker Kalyl on the podcast to chat sales page copywriting, the "so what" test, and building messaging that's distinctive without losing clarity. ABOUT YOUR TEACHER A former theatre-maker turned creative director & copywriter, Kalyl writes b...

Ready to build a smarter, more sustainable marketing strategy without burning out? Join our free Visibility Challenge and start showing up as yourself, not just your brand: join the challenge AI is quietly taking over paid social, and Fab kicks things off with a quiz for AMS coach Becca Holloway: what percentage of LinkedIn comments were entirely AI-generated between April and June this year? From...

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass Rust out is coming for marketers next, burnout's sneakier, quieter cousin, and it's just as damaging. In this episode, Fab is joined again by AMS coach Paulina Folaron, aka the Solutions Sorceress Supreme, to unpack the anti-hustle trend taking over Gen Z's corner...

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass In this episode, Fab is joined by AMS ambassador Lara Parry, better known in the community as the "AMS Gossip Girl" for her eye for a brilliant campaign before anyone else clocks it: to break down three brand collabs that shouldn't have worked, and did: Seep's nos...

Meet Margaret, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab and Margaret get into what actually makes a pitch land: context switching between totally different clients without losing your edge, and figuring out who's really signing off on the budget (hint: it's not always the person sat across from you). ABOU...

Meet Mercy, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab brings speaker Mercy back on the podcast to chat career rules, process improvement for better outcomes. ABOUT YOUR TEACHER Mercy is a multi-award-winning marketer and the founder of Who You Know (WYK), a future workforce consultancy shaping the talent o...

Join us in person for the Business of Marketing — 100+ fellow marketing professionals, November 13th in London. Get your ticket here: click Fab and Becca get into why ad disclosure isn't actually what tanks a sponsored campaign's performance (spoiler: it's thin content and short watch time doing the damage), how to brief creators without over-scripting them, and close things out with New Bedford W...

There is a new co-host in town, and it's our lovely coach Paulina. We talk about the rise of influencer marketing, the legitimacy of influencer as a career, gender dynamics in the industry plus a feel-good campaign to finish it all off. About your teacher Paulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She speci...

Timon Spiesschaert talks about his journey from employee to freelance consultant, sharing how his unique mix of history, HR, and marketing helps companies craft human‑focused stories. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Timon Spiesschaert is a copywriter and marketing consultant focused on one thing: getti...

Fab enlists one of the big guns (the wonderful Sooz Young) to discuss the the impact of the EU AI Act on small businesses and marketers, the need for AI governance, and the ethical and legal implications of AI usage. ABOUT YOUR TEACHER Sooz Young for technology coaching, digital skills training and AI strategy for businesses across Scotland and the UK. Website: click here Join the free masterclass...

Skip Wilson shares expert insights on modern advertising and offers a free marketing audit plus a go‑to‑market plan to help listeners boost their omnichannel strategies. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Skip Wilson is the founder and CEO of DRAFT Media Partners and former Vice President of Digital Media...

Join Ben for our live Q&A in a few weeks and grab your FREE ticket for Summer School: https://amschool.click/summerschool Small agency or consultant? Join Fab and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business If you’re a small agency trying to compete with bigger brands, this episode is for you. We’re diving into how indie...

Laurie Macpherson shows how you can break into marketing and boost your business on LinkedIn—even if you’ve never had any experience. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Laurie is a respected Career and LinkedIn mentor who has been supporting people to find work for the last 10 years. She has used LinkedIn...

Join Fab, Jess and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business In this throwback episode, seeing a very beloved co-host coming back, Fab and Jess explore the rise of founder-led content, the evolution of content creation, employee-generated content, visual content, and branding. ABOUT OUR TEACHER Jess Bruno is a social media...

Jess Shirra shares friendly, down‑to‑earth insights on what it really means to be a Fractional CMO and how customer‑first marketing can boost your business. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Jess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-fig...

Positive Impact Marketing certification — next cohort starts September 8th Burnout doesn't mean you've lost your spark for marketing. It just means you've buried it for a bit. This episode is Sonia's story: burnt out, running her own agency, waiting for a project to reignite her excitement, and it never quite did until she joined our Positive Impact Marketing certification. A few branding and stra...

A milestone episode: 300 episodes of Alt Marketing School. Fab shares 30 reminders: one for every 10 episodes it took her to learn them. This one is for the marketers who are doing the most and still somehow feel behind. If your brain’s got 47 tabs open, your strategy keeps getting bumped by “urgent” stuff, and you’re second-guessing every idea you have… this one’s for you. It’s marketing, busines...

If your career feels messy, non-linear, or mid-pivot… you’re not broken. You’re just in a squiggly season. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Lucy Werner is the author of three books, co-founder of three children, and the founder of HypeYourself.com — a platform that helps self-employed people get seen an...

If you’re doing good work but it’s not getting noticed (or you’re not getting promoted), this snippet will help. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Rita Cidre is a marketing leader, educator and future of work thinker. She has two decades of experience building marketing teams as brands such as Zillow, NP...

If you’re being pushed to ship “more content” but you can feel the quality slipping, this snippet is for you. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Beth Carter is a Dorset-based freelance marketer and copywriter, blending strategic thinking with standout creative to help brands communicate with clarity and h...

If AI is making you feel behind (and you do not have time for a 47-tab research spiral), start here. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Kerry is an AI trainer, consultant and speaker helping businesses to augment their skills with artificial intelligence. Over the last seven years, she has co-created the...