Alt Marketing School

Fab and Jess catch up on the latest and greatest from the social media world. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the la...

If you wonder what happens when you put two buyer psychology geeks in a (virtual) room together, wonder no more. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses every...

Positive impact marketing goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. Learn the 4 core principles of positive impact marketing. You can build a customer-driven strategy that focuses on relationship building. We'll take you through an exercise to better refine your values as a way to connect with your audience. Support the show CONNECT WITH...

Planning your signature workshop does not have to be hard. Alt Marketing school advisor and friend Raz Widrich joins us to discuss why practice matters both as a student and as a teacher. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. G...

We look at ways to prepare for seasonal sales and beat the Summer slump with intention. Are you suffering from engagement fatigue? You are not alone. Summer could be the perfect time to tune back into your tone of voice and social media goals for the rest of the year. We look at why Gen Z is moving to TikTok and how LinkedIn is the latest hot place to hang out. We also talk in-depth about niching...

As everyone is talking about cold sales tactics and strategy, how can we pop into other people's DMs seeking relationships over ROI? Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsle...

A sales funnel visualises your potential customer's process to buy your product and finally become your brand's advocate. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter conden...

Get ready to learn about value-driven marketing, a big part of what we teach our students. We may be too excited about this conversation, but can you blame us? Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership wi...

Engaging on social media is a time-consuming task. Learn how to save time and schedule social media engagement Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everyth...

Tom Hunt is a B2B marketer with experience and very insightful opinions. He now starts and grows the world's most profitable podcasts for B2B businesses. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS...

If we could give Clubhouse’s founders one piece of advice, what would that be? We explore some of the top changes on TikTok, as well as Instagram’s latest feature updates. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any m...

Amanda Lutz has one true love, and that is SEO. She teaches the masses how to make SEO better, one meme at a time on LinkedIn, and has acquired a loyal and engaged following. Who better than Amanda to answer our alumni and students’ most burning questions? As they discuss SEO best practices, Fab and Amanda profess our love for headers and bullet lists, the psychology of reading and writing for SEO...

The “sell-painkillers-no-vitamins” phrase is an investor colloquialism for what motivates people to buy. Potential customers will delay purchasing “vitamins” to another day or allocate their spending to other things. They can’t and won’t delay purchases of things that get rid of an actual pain point. In this short class, headteacher Fab will share how a simple copywriting framework can help you be...

What do romantic dates, brand sponsorships and YouTube have in common? More than you may think. Fab and Justin Moore had a deep conversation about the creator economy, its past, present and future. We explore B2B creators and how to leverage creators in any niche. Fab gets some juicy takeaways from the first ever Creator Economy Expo. Oh, and have some spicy opinions about the future of the indust...

The truth is, not all questions were created equal. Hopefully, by implementing these two tactics, you can better meet your visitors and subscribers along in their buyer journey. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off...

We are back with monthly social media news with a brand new guest, the fantastic social media strategist Jess Bruno. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses e...

Can you believe it? We passed the mark of 100 episodes *throws party poppers*. We ask our friend and Alt Marketing School alumni Steph Dominguez to interview Fab to discuss some of her favourite moments. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing...

It’s time to talk about money - with a few format tweaks. As we are on the dawn of a new era for Alt Marketing School, among some of our changes, we have a whole new set of questions for our guests - to keep them on their toes. Our guest Natalie Scott discusses the power of understanding authenticity and relatability regarding financial education. Is your money working hard for you? We look at mak...

As many people are now encouraging you to grow your list, we share a straightforward tactic to re-engage with your email list. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter c...

It's the end of an era - in more than one way. We say goodbye (at least for now) to Becca ** as cohost of our weekly news as she steps down to focus on work priorities. We are so grateful for Becca's work and support and so excited for her to progress in her busy agency life! We will be reworking the podcast schedule, and we'll introduce a monthly roundup of news with an extraordinary special gues...

Notion is a digital toolbox to design your dream digital tool, product or template. It’s one of Fab’s favourite tools, so you will not be surprised to hear she fan-girled here and there during the interview. Setting systems in your digital space is as essential as your offline life. In this episode, we’ll help you crush your goals by looking at setting up Notion dashboards and templates that are e...

It's time to talk about the Twitter and Elon Musk soap opera. After becoming its biggest shareholder, Elon Musk has wasted no time making his Twitter feature priorities clear. The Tesla CEO has polled his 80 million followers about whether they'd like to be able to edit their tweets after posting them. Fab and Becca share their reservations about the edit button. On the one hand, users can clean u...

In a special Monday treat, Fab has been diving deep into the latest Pinterest Summit so that she and Becca can spill all the beans about the latest Pinterest news. The platform has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Tre...

This interview is a double trouble (in every sense!) as we welcome Jesse and Tucker to the virtual podcast couch. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG:...

Let's say Becca is not impressed. TikTok is expanding the pilot of its Stories feature, which the platform previously confirmed was in testing last summer. Like an Instagram story, TikTok Stories last for 24 hours before they are automatically deleted, and they can be viewed by navigating to a user's profile and clicking their profile picture. Stories also seem to be appearing on the For You page....