Alt Marketing School

The hats are back, baby! We look at Instagram’s direction and strategy and its push to video and raw content. Yes, we also compare Instagram’s future to Facebook’s ominous demise as people are becoming accustomed to platforms like TikTok, which celebrate a more raw, individualistic content style. The Insta aesthetic that once had us all hot and bothered is replaced by anti-aesthetic content. Coinc...

We welcome Spring vibes way diving deep into the power of audio content (yes, very Meta). We look at why Spotify acquired analytics platforms Podsights and Chartable and what it means for podcasters. Similarly, Twitter is about to make a giant leap into podcast discovery, enabling podcasters to create direct links to their podcasts in the app. We evaluate the pros and cons of this move, as the pla...

What does ‘building in public’ mean anyway? Share behind the scenes by reflecting on lessons from work in progress. Build trust by harnessing influence online (instead of chasing after followers).Decide what to share with the public early in the business journey. We look at how to build in public when things are tough and get confident when telling your own story. Building in public can also help...

We are wearing so many hats and going down into some oh-so-fun social media conspiracy theories. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingscho...

We discuss the rise of not-so-recommended ways to hack the Instagram algorithm. We are seeing users running photo-focused accounts have realised they’re likely to get more views of their posts by turning them into ultrashort videos because the app’s algorithm seems to be prioritising videos over still images. The experience is akin to looking at a static image to the user. But to the app, it seems...

How can purpose fuel our performance? In this special interview with Vanessa Dietzel, you'll find purpose in the day-to-day. Maximize your potential at work while strengthening your well-being. We discuss performance curve habits, such as self-awareness and self-management. We also cover the importance of breath and our mind-body connection and why it's linked to working smarter, not harder. Vanes...

Social media has massively changed over the past two years, and you don't want to be left behind. Fab will talk about a few ways brands have transitioned in their social media strategy. The video revolution allows marketers to shift their strategy across different social media platforms. Building in public can help you connect with your audience by showcasing the behind-the-scenes. We explore ways...

Positive impact marketing is a framework that includes social and sustainable considerations into your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. In this solo episode, Fab uncovers three ways positive impact marketing can help your strategy, using our Alt Marketing School certification workshops as a guiding light to...

You better brace yourself, team. Get your notepad at the ready, as it is going to be a good episode. Anna Brightman, the co-founder of Upcircle,takes us behind the brand's social media accounts (and so much more). We discuss UGC, embracing raw and unfiltered content, and lessons from embracing TikTok (and trending sounds). You'll learn about the benefits of creating native content for the platform...

The feelings are running high on this one. Both Fab and Becca have a lot of strong opinions. Fab eventually got the hang of Wordle (and we cover a few creative ways brands jumped on the trend). We also discuss the problematic position social media managers often find themselves in. As we grab our prediction hats, we go straight into the new debate as Zuckerberg tells staff to focus on video due to...

What are NFTs? Fab and Becca use wild analogies, including Pokemon cards and Monet paintings. We explore the good, the bad and the ugly about the sudden peak of interest and how social is jumping on the trend (plus, what it means for you). From Reddit to Meta, everyone is exploring crypto, aside from Linkedin. Well, at least for now. As every social media platform encourages you to turn your profi...

Sharing is an essential aspect of learning, and you can optimise the way you retain information, even as a marketer. How can you reframe failure to become a better learner? JJ is here to show us that we can change and challenge traditional learning (something at Alt Marketing School we can definitely get behind. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmar...

Are we too old to be cool? We feel personally attacked by judgement around the usage of GIFs (and yes, we’ll still keep sending them without reservations). In the meantime, TikTok is also testing new avatars and audio content. Why do you ask? We have the same question. The app is also facing creator fund backlash, which leads Fab and Becca to share their thoughts on the highs and lows of a career...

Instagram has gone to town with updates, and we can barely keep up. Fab and Becca have their work cut out for them. From reminder stickers, a new way for marketers to re-arrange their Instagram grid, Instagram has a few tricks up its sleeve. Be on the lookout for a new way to consume your stories too. Becca has strong thoughts about “TikTok doing a thing”, and we give you some fun ideas on how to...

The Uncertainty Experts is the first of its kind interactive documentary scientifically proven to reduce anxiety and increase creativity and our ability to embrace the uncertainty within ourselves and the world around us. In this episode, we talk about the connection of the surging trends of metaverse and our human behaviours, the intersection of marketing and mindset and dealing with uncertainty...

Well, looks like we have a very special episode for you. We are sharing a replay of a recorded session with our amazing Becca for our Alt Marketing Summit, which happened on January 13th. In this session, we discuss Gen Z trends from 4 social media platforms: Pinterest, LinkedIn, Instagram AND TikTok. It's going to be a goodie! Learn more about Alt Marketing SchoolApply for the Alt marketing certi...

The world of social media may have been in a slumber - but not Twitter. Oh no, Twitter is ready to rock 2022. All jokes aside, Fab and Becca discuss the power of rest, they share some predictions for 2022 as well as a haunting new feature Meta released before the holidays. Welcome back, y'all! Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/le...

From getting out of your comfort zone as a founder to asking uncomfortable questions to your audience, in this special episode with Leafage founder Kay Suppamas we spill the beans. We talk about the power of bringing together plants, people and potential and so much more in this first 2022 interview of the podcast. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: alt...

We go behind the scenes of the TalkWalker social media trends report and look at some of the most interesting findings from the team. Join Fab and Dan as they cover the rise of the metaverse, how customer led campaigns are shaping marketing and why TikTok is here to stay. These trends will help you focus your 2022 strategy, ready for the age of the ‘now’ consumer. Learn more about Alt Marketing Sc...

Twitter is testing a new full-screen display for explore. Looks familiar right? Down to the ‘For you’ and ‘Trending’ tabs. Ouch. Talking about TikTok inspiration, we look at Reel replies as a way to help Instagram boost engagement, while also leaning into the short-form video trend. After more than five years, Instagram plans to bring back “a version” of its chronological feed next year and we hav...

Whilst Spotify is showing off our data, and reminding us how sad we have been in 2021, Instagram needs to stop "taking inspiration" from TikTok. 'Dancifying', really? It's been a hot minute since we reminded you why TikTok is cool. And guess what? We even have kind words for Clubhouse. Finally, we put our clairvoyant hats on and guess how platforms will harness monetisation in 2022 and beyond. Lea...

One of the hardest things to achieve as a founder? Giving people what they want - or even better, getting people to tell them what they want. Jena Bautmans seems to have cracked the code (and spills th beans with us on the podcast). After co-founding her first company selling leather goods, her path and search for purpose, led to the creation of Jenah St. her goal being to lead a company with valu...

Spotify, not you as well. Are you "taking inspiration" from TikTok? We discuss the latest features, updates and focuses, jump into the big Twitter CEO news and so much more. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.co...

In news that will surprise absolutely no one, Instagram has confirmed that it’s shutting down its standalone messaging app ‘Threads’. In the meantime, we discuss YouTube and Twitter live streaming - do we really need this, Twitter? Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurr...

What does it take for a brand to make an impact? Amy Moring from Hunter & Gather has an idea about that. What makes the brand stand out is not only its 'digital first' approach but also its impressive focus on innovation and value-driven strategy. In this chat, we explore the power of work culture, scaling a business and working smarter - oh, and how fat coffees will change your life. Learn mo...