Fab Giovanetti
Alt Marketing School
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
Author
Fab Giovanetti
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
EP 066 - Are you ready to take a break on Instagram? 22.11.2021 35:15
Becca gives us some great ideas on how to use new Instagram Reels features and the option to take a break on the app. It's been a while, Clubhouse, nice to see you again. We talk about their new room recordings, Facebook watches you can now add to your Christmas wish list, new Facebook ads changes. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.c...
EP 065 - Why Twitter and LinkedIn are going after your website 15.11.2021 36:42
This week is a ripe one, the social media world. Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about. In the meantime, well, Facebook is doing its best to keep up - and Becca even gives Mark an idea for a new feature. Learn more about Alt Marketing Scho...
EP 064 - Why social media live streaming is fuelling e-commerce trends 08.11.2021 35:37
First and foremost, what is the deal with the 'Add Yours' Instagram sticker? Fab and Becca are still wrecking their brains about that, while recovering from the new Meta announcement (and lightly bragging about their predictions). We also cover why live streaming may turn out to be the future of social media selling. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: a...
EP 063 - Get focused in a virtual flexible working environment with Austin Nicholas 04.11.2021 29:23
Are you ready to get focused? We are joined by Austin Nicholas and learn how to remove the remoteness from remote meetings and develop relationships in the same way as they might in the office. From discussing habits to streamline, reduce admin, and increase levels of engagement in your meetings, to finding rhythms that free up more time to spend on the things that really matter, today it's all ab...
EP 062 - Goodbye Facebook, hello...Meta? 01.11.2021 29:05
So Facebook is going meta - with a new name (allegedly the name will be, ahem, meta). We have mixed feelings about it (and a lot to say). Plus, we are seeing Twitter's focus on newsletters and we are truly here for it. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake ou...
EP 061 - Instagram's two new features you should know about 25.10.2021 28:01
In just less than a week, Instagram officially launched Collabs, opened desktop sharing to everyone and introduced a 'Live Scheduling' feature. Becca is a bit skeptical - what will stick? And yes, Fab brings her famous pasta analogy back for you to enjoy. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmark...
EP 060 - 10 social media trends for 2022 with TalkWalker 21.10.2021 30:43
This episode is sponsored by TalkWalker and will dive deep into the new TalkWalker and Hubspot social media trends report. 70+ industry leaders reveal the social media trends you should look out for in 2022 - among them our very own Fab Giovanetti. Becca and Fab are so excited to see so many of their predictions coming to life! Learn more about Alt Marketing SchoolApply for the Alt marketing certi...
EP 059 - Why Twitter knows it is its time to shine 18.10.2021 27:28
Twitter has made Becca REALLY angry this past week (where did Nuzzel go?). Yet, we are starting to see more and more people flocking to the platform. Is this a sign? Also, you may have missed the fact that IGTV has just disappeared - Instagram went sneaky of us on that one. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculu...
EP 058 - Going against the tide with Joe Welstead & Harriet Osborne 14.10.2021 36:45
In this episode of Alt Marketing School Fab has the pleasure to talk to the anti hustlers Joe & Harriet about everything storytelling, content and the future of connection. It's going to be an inspiring chat, full of truth bombs and a friendly reminder that kindness goes a long way. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet...
EP 057 - From Instagram meltdowns to TikTok breakthroughs 11.10.2021 33:26
We are not going to say we called, but we did call it. Instagram's meltdown over the past week has got us all thinking real hard about where we are heading, and not just that. Also the future of ads and communities. Plus, Becca spills the tea on some of the most exciting TikTok updates to watch out for. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingsch...
EP 056 - Watch out - TikTok is coming for you 04.10.2021 30:44
Instagram: is this the beginning of the end? Today on the podcast Fab puts her clarvoyant hat on and predicts the future of the app. Will she be right, or wrong? Only time will tell. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketing...
EP 055 - Why retention is the new acquisition with Shivraj Bassi 30.09.2021 28:01
How can you make your brand stand out from the crowd? What's the secret ingredient to retaining loyal customers. Shivraj Bassi from Innermost spills the beans and shares the core lessons from his journey of scaling a brand. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTa...
EP 054 - How LinkedIn is nailing its audience, whilst Twitter keeps missing the mark 27.09.2021 26:44
Are social media platforms desperately competing for their audience's attention? Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/quizFind out more about us on socialTW: @altmarkschoolIG: @altmarketingschool Support the s...
EP 053 - The good, the bad and the ugly about the new Facebook glasses 20.09.2021 32:26
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing tidbits. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/qui...
EP 052 - The importance of building resilience and marketing systems with Veronica Wood Querales 16.09.2021 41:10
Meet Alt Markering School teacher Veronica - we talk about everything, from the power of using LinkedIn as a marketer all the way to lessons from circus life (yes, you read that right).Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketi...
EP 051 - Fab & Becca share predictions for the rest of the year 06.09.2021 16:34
In this special episode recorded before Fab went on holiday, her and Becca explore predictions for the rest of the year based on some of the top news so far. Get ready for the prediction hat to come out with some wild theories. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurricul...
EP 050 - How to market like you give a damn with Stephan Stegeman 02.09.2021 34:31
Fab had an absolute blast talking to CEO and co-founder of Shop Like you Give a Damn Stephan. Not only we cover the importance of purpose in your message, but we dig deep into how to communicate your values to your audience in a way that sticks. You are truly going to love this one. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our...
EP 049 - Going full-time as a digital creator with Amardeep Parmar 26.08.2021 36:38
We have a top creator with us in the room today, as top writer Amardeep Parmar discusses with Fab how to approach new platforms, testing out strategies as a creator and his own journey on Medium. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz:...
EP 048 - YikYak is back, but should we care? 23.08.2021 27:59
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/qui...
EP 047 - Our take on TikTok stories 16.08.2021 23:37
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/qui...
EP 046 - Unpopular marketing opinions with Hannah Flores 12.08.2021 40:43
Meet another Alt Marketing School teacher, Hannah Flores. Her mission is to cut through the noise of some of the shady marketing tactics being taught online by sharing her authentic marketing method with as many wellness professionals as possible. We talk about unpopular opinions in marketing, falling in love with analytics and how to make peace with the algorithm. Learn more about Alt Marketing S...
EP 045 - Where did 24 million Pinterest users go? 02.08.2021 22:50
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/qui...
EP 044 - It’s open day at Clubhouse, and you’re invited 26.07.2021 26:43
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our brand archetype quiz: altmarketingschool.com/qui...
EP 043 - How to use collaborations as a successful marketing tool with Chelsea Cox 22.07.2021 34:11
This week we introduce you to yet another amazing teacher of Alt Marketing School. Business consultant and strategist Chelsea Cox will run you through how to build a 90-day plan as a marketer, setting powerful goals. Learn more about Alt Marketing SchoolApply for the Alt marketing certification: altmarketingschool.com/learnGet our curriculum overview: altmarketingschool.com/sendcurriculumTake our...
EP 042 - Why is Twitter retiring Fleets? 19.07.2021 27:06
Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits. Twitter is retiring Fleets, Clubhouse is adding group messages to the app, all the while TikTok keeps rising to the top of the charts. We've said it before, we'll say it again: the world of marketing never stops! Learn more about A...
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