Alt Marketing School

Join Fab and Becca as they break down the key takeaways from a recent Meta marketing summit. They chat about how AI is shaking things up in marketing, smart ways to reach your audience, and why everyone's hooked on Reels these days. Plus, they tackle the real challenges marketers face in today's fast-paced digital world and share Meta's latest insights on what makes ads work, helping you build cle...

Fab teams up with the brilliant Shannon Matson from Social Bungalow to crack the code on scaling, systems, and delegation. Whether you're an entrepreneur, freelancer, or consultant-in-the-making, this one’s packed with game-changing insights on crafting your signature offer, pricing it right, and knowing exactly when to level up. Shannon—who went from corporate marketing pro to running a powerhous...

In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters —drops some serious wisdom on balancing data with gut instinct, building a killer support network, and making your words actually feel something. He also spills his go-to tools for staying sane as a freelanc...

Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how? ABOUT OUR CO-HOST Becca Holloway is an award-winning social med...

Join Fab and Annie-Mai Hodge as they chat about all things meme marketing and its place in today's social media world. They share their thoughts on staying authentic, building genuine connections, and really getting to know your audience. The pair discuss how marketers can get creative and try new things while being mindful of meme etiquette and copyright rules. Most importantly, they remind us th...

Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click here In this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media. They dive into  rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it'...

Ready to set powerful goals? You're in for a treat because today's episode is all about turning vague business wishes into concrete, achievable milestones through strategic planning and smart marketing reviews. Join Fab and guest Niki Hutchison, as they break down the art of setting meaningful objectives and running effective quarterly reviews that actually drive results. Because who wouldn't want...

We are coming to you with a cheeky bonus episode just for the holidays.  We're taking a moment to extend our heartfelt thanks for your unwavering support – couldn't have done this without you! But wait, there's more. We're giving you an exclusive sneak peek into our upcoming Business of Marketing Summit. Listen to an extract for our exclusive interview where  Becca and Fab are diving deep into wha...

We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge." Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche aud...

Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten?   This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication. Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenti...

Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne spilling all the secrets. ABOUT THE GUEST Suzanne Frear is an award-nominated exper...

Tune in for an episode featuring social media expert Bethan Wright, who shares her delegation secrets and introduces "brain dumping" to spark creativity. We discuss the benefits of hiring a coach and how to make marketing enjoyable, joined by co-host Jess Bruno, who shares insights on using AI for effective delegation. Get ready for laughs and valuable tips to elevate your game! ABOUT YOUR CO-HOST...

Our co-host Becca and our sensational guest Penny Walker break down how to lasso viewer attention with a hook that'll reel 'em in faster than you can say "ciao bella!" Join us as we explore the balance between following trends and focusing on long-term, core content that resonates with your audience. We also discuss the strategic approach to TikTok, emphasising continuous learning and progress. AB...

Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn't everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way. ABOUT YOUR CO-HOST Emma York is a social media train...

Curious about why your marketing campaigns seem scattered? Tune in for a replay of our Q&A session on Omnichannel Marketing with the wonderful Adrienne Hunter. We’ll be exploring the importance of having a unified strategy across ALL touchpoints and looking at how you can maximise engagement to achieve all your marketing goals! ABOUT OUR GUEST ♥️ After experiencing burnout and toxicity in the...

Join Fab, co-host Jess, and special guest Shanté Gorman as they crack the code on creating proposals that actually convert. From structuring options that empower (not overwhelm) clients to crafting work-style guides that prevent miscommunication, we've got tonnes of actionable strategies to help you transform your client relationships. Whether you're struggling with boundary-setting or wanting to...

Ready to level up your brand? Join Fab, co-host Becca, and special guest Ange Lyons as we explore what's shaping modern brands in 2024. From visual storytelling to building authentic communities on Threads, get ready for a no-fluff guide to making your brand unforgettable. Whether you're refreshing an established brand or building from scratch, you'll walk away with actionable insights to make you...

Hey rebels! In this week's episode, Fab is joined by Nick Entwistle, who shares his fun take on One Minute Briefs, where you pitch ideas in just a minute, along with email campaigns styled as bank statements. Our co-host Emma York breaks down the ups and downs of LinkedIn hashtags and chats about the buzz around Threads rise to becoming the 5th most downloaded app. ABOUT OUR CO-HOST Emma York is a...

This week, we're diving into the wild, wonderful world of all things copywriting. Fab is joined by our fabulous guest Lea Tierney as they discuss why empathy is your secret weapon when it comes to creating engaging, authentic copy that connect with your audience. The will also be sharing practical strategies for doing competitive analysis and turning your market research into actionable insights....

This week, Fab and our co-host Jess Bruno are serving up all the juicy details on how you can make email marketing a breeze. They're joined by the one and only Yuval Ackerman as they discuss strategies for crafting emails that build authentic connections, turning your sales page into an irresistible hotspot, and the newest features from Instagram. ABOUT OUR CO-HOST Jess Bruno is a social media con...

In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and letting ideas "joyfully fester" into perfection. From freelance tips to social media savvy, this episode'...

We are back baby - for real this time. Fab and co-hosts Becca, Emma, and Jess discuss the latest trends and changes in social media marketing. They recap the summer's marketing highlights, focusing on Instagram's evolving features, TikTok's new political engagement tools, and the resurgence of LinkedIn company pages. ABOUT OUR GUESTS ♥️ Emma York is a social media trainer, digital marketing specia...

One final stroll down memory lane as Fab is joined by Justin Moore, who is here to spill the beans on the world of B2B creators. From LinkedIn celebs to TikTok real estate gurus, and everything in between, he's got the deets. You’ll also learn secrets for crafting engaging pitches that will help you nail your next big gig and delves into the common kerfuffles both creators and brands face when it...

In this episode, Fab celebrates her birthday (and episode 200 of the podcast!) by answering questions from the team, specifically our project manager Anu. She discusses topics such as her coffee routine, staying motivated and sane with a lot of tasks, skills she wishes she could be a pro at overnight, the best piece of advice she's ever been given, the dream future vision for All Marketing School,...

In yet another throwback episode, we're unravelling the magic of Notion with our brilliant guest, Frances Odera Matthews. Imagine turning your digital chaos into a streamlined paradise—yep, that's the power of Notion. Whether you're managing a team or just keeping that to-do list sane, she's got the tips to transform Notion into your ultimate sidekick. ABOUT OUR GUEST ♥️ Frances Odera Matthews is...