Alt Marketing School

Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You'll learn how to build lead-generation tools that actually work...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this final snippet, Shannon Matson, CEO of Social Bungalow, shares practical strategies for scaling marketing businesses. She talks about why systems and processes matter, how to delegate effectively, and ways to create a better environment for your clients. ABOUT OUR...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity. ABOUT OUR TEACHER Dan Nelk...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marke...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourage...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear. A...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how tem...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ This short episode taken from our conversation with Yuval Ackerman dives into ethical email marketing and why segmenting your audience really matters. You'll get practical tips to level up your marketing and build stronger connections with your subscribers. Plus, we'll p...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, we're kicking off a series of short episodes all about effective marketing strategies, with a special focus on TikTok. We chat about practical growth strategies, how to create content that resonates, and why paying attention to your analytics really matt...

Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's talking about specialising.  ABOUT YOUR TEACHER With over 20 years broad marketing experience, Michelle is the marketing muscle needed to grow any business....

Wondering why marketing feels more overwhelming than ever? You’re not alone. In this episode, Fab, Becca, Emma, and Lea unpack the new challenges facing marketers—from unrealistic job expectations to the emotional toll of constant “doing.” They also reveal how communication and setting boundaries can make all the difference. Tune in for actionable tips and refreshingly honest stories every markete...

We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating purpose into campaigns, and her secrets to building cohesive teams that thrive. Ruth will be back with a workshop for Summer School 🏫 If you haven’t already,...

Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and Charlie discuss the evolution of marketing, the importance of diverse skill sets in agencies, and the challenges of growing a marketing agency.  ABOUT YOUR...

In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you're a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to busting common advertising myths. Amy shares her no-nonsense approach to making ads and SEO more accessible, practical, and fun! Tune in for straight-talki...

Join Fab as she chats with Andrew and Pete about their journey with Atomicon - from how they first teamed up to the ups and downs of running events during the pandemic. They dive into what makes events truly special, sharing their insights on building community and learning from attendee feedback. The duo opens up about the nitty-gritty of launching successful events, from keeping the energy high...

Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z. Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities. ABOUT OUR TEACHER Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of 1,000 global Gen-Z copywriters called Word Tonic....

In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers' decision-making process is so important.  They dive into how education plays a role in purchasing decisions, fresh approaches to sales, and what market...

Join Fab and Emily Horton as they dive into a chat about making communication more inclusive and Emily's journey from journalism to activism. They talk about creating spaces where people feel safe to give feedback, why slow and steady wins the race in business, and how to stop overthinking and start doing.  ABOUT OUR TEACHER Emily is the founder of More Diverse Voices. With a combined 10 years exp...

Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters. You'll hear their take on breaking down complex data for clients, navigating today's crowded marketing landscape, and their thoughts on bringing more respect to the marketing profession. ABOUT OU...

Join Fab and Becca as they chat about the world of short-form video content and why it matters for today's marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it's worth trying different formats. They also talk about making the leap to freelancing and how to make those popular day-in-the-life videos work for you.  You'll ge...

Join Fab as she chats with Penni Pickering about bringing people together in meaningful ways. They dive into how Cowork Crew came to be, share some great tips for making networking events feel less awkward, and talk about why having a strong community is so important for freelancers and business owners. You'll hear practical advice on hosting your own events, plus insights on how working alongside...

In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out.  They also dig into what's really going on with social media right now - especially all the changes with Instagram and TikTok - and how marketers can stay on top of their game without losing sight of what matters. ABOUT OUR CO-HOST 💛 Emma York is a social media trainer, digital marketi...

Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies.  They discuss the challenges of articulating and applying values, the importance of creativity...

From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world. ABOUT OUR CO-HOST Alex Thompson is an email marketing copywriter and...

*NEW* Value-Driven marketing course now inside our all-access pass: click here Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective. With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pill...