WOI Unfiltered

Buckle up! This week on WOI Unfiltered, we're joined by Ryan Eichler, senior marketing and communications executive at the National Corvette Museum, to explore the power of storytelling in preserving one of America's most iconic automotive legacies. From shifting consumer behaviors to evolving marketing strategies, Ryan shares how the museum is keeping the Corvette story fresh, relevant and engagi...

The conversation focuses on the challenges faced by working families, including the mental load of balancing work and family responsibilities, and highlights campaigns from brands like Southwest and Lancome that address these issues. The discussion emphasizes the importance of recognizing mental health struggles and the societal expectations placed on women, while also exploring the effectiveness...

The conversation takes a look at what brands have recently had wins (Dunkin, LL Bean, Taco Bell), and which have faced controversy (Lufthansa, Converse), along with the need for a paid, owned and earned model and the rapidly changing media landscape.

The conversation delves into the controversy surrounding Good Good Golf and Callaway, highlighting the importance of reputation management in the age of content creators and exploding social channels.

It's officially back to school and consumers are amping up spending. This episode takes a look at the latest spending data and how families are navigating the season - from brand influences to in-store experiences and the challenges of balancing costs and kids preferences.

The conversation covers the theme of 'The Great Blur' which includes discussions about the blurred lines between work and personal life. It delves into the concept of 'Bleisure' which explores the blending of business and leisure travel, brand archives and anniversaries, and the evolving role of companies like DoorDash, which may soon be taking to the skies!

In this episode the team speaks with Tracy Parker about her career in media, the evolution of print magazines from editorial, advertising and hollywood stars "they're just like us," to today's celebrity (think bravo-lebrity and social influencers) and executing branded content and partnerships - from newsletters to million dollar campaigns.

The conversation delves into the topic of crisis communication outlining the three questions that need to be asked in every crisis through a look at current examples with Taylor Farms, Taco Bell and Fairlife.

Today's chat dives into the latest in the news, specifically with Quick Serve Restaurants. We take a look at Taco Bell's latest challenges, KFCs popcorn chicken announcement (a classic fave) and they latest data around pet ownership.

In this conversation with Margaux Pepper, we dive into some of the top trends from Cannes Lions 2026, the role of PR and influencers in today's creative landscape, which challenger brands came out of top, and of course the most important question: is it "can" or "con"?

Part one of a two part look at how Cannes Lions became the most notable award show of our industry and some of the 2026 winning campaigns.

It's SUMMER! With America 250 and the World Cup still dominating headlines we're taking another look at the latest and greatest.

In this episode the team speaks with Zach Keating, former Public Affairs officer for the U.S. Navy SEALs, about crisis communications and issues management. The conversation looks at the common threads between his role with the Navy and in corporate America as well as how to define and manage a crisis.

Its Pride Month and we have a special guest, Alon rivel, talking about how brands are getting it right....and wrong when marketing to the LGBTQIA+ community, as well as the parallels between marketing to families, highlighting the importance of representation and authenticity in marketing strategies.

A look at how brands are getting in on the World Cup action with campaigns, events and more!

In this episode Jenna and Emily talk with Brett Farmolo, founder of Featured and CEO of HARO, about the relaunch of HARO and Connectively, and the future of PR with the revamp of Featured.

Culture tapping Dunkin' gets culture tapping right with the Dirty Soda, and America's 250 gains steam.

The ladies talk about content marketing and brand storytelling with the Adidas World Cup video and more

The conversation with Kelly Katapotis covers her journey from consumer PR to healthcare communications, focusing on her role at Blue Cross Blue Shield of Massachusetts, the impact of AI in healthcare, and the evolving consumer behavior in the healthcare space.

The girls discuss Devil Wears Prada 2 brand collaborations, the fast rise of Gruns, and the power of Ulta Beauty World, with a deep dive into how retro, IRL and influencer continue to lead as powerful themes and tools.

Join the ladies as they talk about Kit Kat's PR win after the heist, the banning of cell phones in some restaurants + schools and how that's shifting communications strategies, and how brands are creating strong communities (hint: it's increased IRL activations).

Join us as we talk to hospitality PR expert, Anna Stancioff. Anna covers how she got into the industry, some of her favorite campaigns, and the shifting tides with social media and new platforms like Substack.

A recap of the Boston Globe Working Mothers Conference, including thoughts on the unique time we're living in, the impacts of anxiety and role of social media, and the importance of putting yourself out there.

Join us for some personal chatting + how GLP-1s are proving to be beneficial for some companies and a challenge for others.

The ladies welcome entrepreneur, Meghan Block, to the pod for an engaging conversation about the evolution of social media marketing, the importance of authenticity and engagement, and the impact of micro-influencers.