WatchDNA | Where Time Connects Us All

Explore the full collection at: WatchDNA.com/GPHG Website: WatchDNA.com Instagram: @watchdna TikTok: WatchDNA Email: info@WatchDNA.com At Watches & Wonders Geneva, Thomas J. Sandrin sat down with Raymond Loretan, President of the Fondation du Grand Prix d’Horlogerie de Genève (GPHG), often called the “Oscars of Watchmaking,” to discuss what goes into organizing such a landmark event. The GPHG...

Last month we had an amazing time at the Toronto Timepiece Show gathering with old and new friends at the Meridian Arts Centre. A full weekend event surrounded of the same passion we share: Timepieces. Our Host, Thomas J. Sandrin had the oportunity of covering this event and share with us a bit of the experience, novelties, curiosities and energy displayed in this show, where one of the most beaut...

Most watches keep the movement tucked away behind a solid caseback. Hublot does the opposite. The Hublot Unico movement is built to be looked at, and that choice shapes the entire Big Bang line. Instead of asking you to trust what’s happening inside, the design puts the mechanics in plain view and turns them into part of the watch’s identity. The Hublot Unico movement is built to be looked at, and...

Explore the full collection at: WatchDNA.com/Redbar Website: WatchDNA.com Instagram: @watchdna TikTok: WatchDNA Email: info@WatchDNA.com The latest RedBar Toronto event brought together independent watchmakers, microbrands, and passionate collectors for an unforgettable celebration of modern horology. In this video, host Thomas J. Sandrin, along with Cagdas Onen sit down with the event organizers...

Explore the whole collection at: WatchDNA.com/Citizen Website: WatchDNA.com IG: ‪@watchdna‬  TikTok: WatchDNA Email: info@WatchDNA.com Join Thomas J. Sandrin and Cagdas Onen for an in-depth look at craftsmanship, design, and upcoming trends straight from Toronto's premier luxury watch event. Step inside the exclusive Citizen Watches Canada Fall Media Preview in Toronto, Canada, as we get an i...

Explore the whole collection at: WatchDNA.com/Pilo Website: WatchDNA.com IG: ‪@watchdna‬  TikTok: WatchDNA Email: info@WatchDNA.com Come along with our host Thomas J. Sandrin visiting the headquarters of Pilo & Co: Independent Swiss Watchmaking in Geneva Join us on an exclusive trip to Geneva as we step inside the world of Pilo & Co, an independent brand crafting timepieces with pure passi...

The Unique French Watch Brand Made from Italian Acetate! (Briston 2026 First Look) Looking for a luxury timepiece that truly dares to be different? Live from the Time To Watches exhibition at Villa Sarasin in Geneva, WatchDNA host Thomas catches up with Marion from Briston Watches to explore their revolutionary approach to French horology design. Founded in Paris, Briston is famous for integrating...

Inside Rado’s Ceramic Lab: CEO Adrian Bosshard on Watchmaking & Innovation Welcome to an exclusive behind-the-scenes look at the Rado Ceramic Lab with WatchDNA! In this episode, we sit down with Mr Adrian Bosshard, CEO of Rado Watches, to explore over 100 years of watchmaking history, groundbreaking material innovations, and the passion that drives the brand. Discover how Rado revolutionised t...

The 100-Year-Old Swiss Watch Brand You Need to Buy Right Now! (Nivada Grenchen) Are you looking to start your watch collecting journey with a true mechanical powerhouse that won't break the bank? Live from the Couture Show in Las Vegas, WatchDNA host Thomas sits down with Tristan from Nivada Grenchen to explore the massive 100th-anniversary celebration of this iconic heritage brand.  Founded...

A brand that creates community not only through style but also through spirit. Crafting timepieces with a strong vision: "Cool Watches for Cool People." March LA.B welcomes our host, Thomas J. Sandrin, today for an exciting talk about how the relaxing yet stylish vibes of LA and Biarritz have shaped the soul of a brand that wants to reach everyone's wrists. Website: WatchDNA.com IG:...

⁣ I had the pleasure of joining David Newman on the WatchSmarts Podcast for an in-depth conversation about my journey in the watch industry, the story behind ‪@watchdna‬   and why timepieces are so much more than objects—they’re memories, milestones, and connections. In this episode, we discuss: • My path from Hamilton Watches to founding WatchDNA & Northern Watch Services • Why I created Watc...

Join our host Thomas J. Sandrin as he steps into a very special milestone: RADO's 40th anniversary of Master of Materials. A celebration honoring four decades of vision, craftsmanship, and relentless innovation in the art of watchmaking, where RADO has long stood apart through its mastery of high-tech ceramic. A journey that began with the iconic RADO Integral, a groundbreaking timepiece and...

The Military’s Best Kept Secret?  MicroMilspec’s Henrik Rye on Custom Watches & Erling Haaland Discover the brand | Read the article | Explore the collection 👉 WatchDNA.com/Micromilspec For more brands, access all links in one place: 👉 Link in bio → WatchDNA.com/Discover How did a brand-new watch company sell 400 watches in just two weeks to a military unit based only on a drawing? We sit do...

The Secret Watch Show Next to Watches & Wonders You Need to Know (Time To Watches) Explore the event at: WatchDNA.com/TimeToWatches Website: WatchDNA.com IG: ‪@watchdna‬  TikTok: WatchDNA Email: info@WatchDNA.com What happens to independent watch microbrands when massive events like Baselworld cancel and the industry shifts entirely to Geneva? In this exclusive interview, WatchDNA host Thomas...

Inside Watches & Wonders: Testing the Craziest New Luxury Releases! (TAG Heuer, Hublot & Zenith) Explore the collection at: WatchDNA.com/MaisonMonaco Website: WatchDNA.com IG: ‪@watchdna‬  TikTok: WatchDNA Email: info@WatchDNA.com Live from the showroom floor in Geneva. Join WatchDNA host Thomas and Leon from La Maison Monaco as they take you inside day one and two of Watches & Wonders...

Explore the collection at: WatchDNA.com/Norqain Website: WatchDNA.com IG: ‪@watchdna‬  TikTok: WatchDNA Email: info@WatchDNA.com NHL Legend Mark Streit on Norqain Watches: The Intersection of Hockey & Luxury What happens when a Stanley Cup champion trades his skates for Swiss watchmaking? In this exclusive interview, NHL legend Mark Streit (Pittsburgh Penguins, Montreal Canadiens) dives into t...

The Renaissance of French Watchmaking: Inside the Pequignet Manufacture Discover the authentic emblem of French haute horlogerie. In this exclusive interview at Watches and Wonders, we sit down with the President and CEO of Pequignet to explore how this historic brand is reviving the art of the French manufacture. From its roots in the 1980s as a design-focused brand for ladies to the 2010 launch...

For nearly 200 years, WOLF 1834 has been helping collectors protect, preserve, and enjoy their most treasured timepieces. In this exclusive WatchDNA interview, we sit down with Simon Wolf, CEO and fifth-generation owner of the family business, to explore the remarkable story behind one of the most respected names in watch accessories and storage solutions. From handcrafted watch boxes to cutting-e...

The "Infinity Mirror" Watch? Hidden Gems of Independent Watchmaking with Kristoff Sometimes the best part of a watch trade show isn't at the booths, but in the chance meetings with visionary creators. In this exclusive sit-down, we meet Kristoff, a unique "gallerist" of horology who views the watch case as a frame and the dial as a canvas. Discover a brand built on the phi...

The Best Affordable Watches for 2026? Ice-Watch x Apple "Find My" Tech & Swiss Made Reveals Could this be the ultimate peace-of-mind for parents? We sat down with Jean-Pierre Lutgen, the founder and CEO of Ice-Watch, to discuss their game-changing new technology. Known for their colorful silicone DNA and accessible luxury, Ice-Watch is now the first in the industry to integrate Apple...

Can a watch be more than a timepiece?  In this episode of WatchDNA, we sit down with Tyler Worden, founder, designer, and creative force behind Worden Watch, a brand that approaches watchmaking as a form of wearable art.  Known for creating handcrafted timepieces that blur the line between horology, sculpture, and artistic expression, Tyler has built a brand focused on originality, craftsmanship,...

What does it take to bring a historic watch brand back to life?  At the HKTDC Hong Kong Watch & Clock Fair 2025, WatchDNA had the privilege of sitting down with Hakim El Kadiri, founder of the modern Elka Watch Co., to discuss the remarkable revival of a name that first appeared in Amsterdam nearly 150 years ago.  Originally founded in 1877, Elka built a reputation for producing pocket watches...

What does it take to preserve the legacy of an iconic luxury brand while shaping its future for a new generation?  In this exclusive WatchDNA interview, we sit down with Coralie Charriol, daughter of founder Philippe Charriol and the creative force leading the brand into its next chapter.  Known around the world for its distinctive cable-inspired designs and unique blend of Swiss craftsmanship and...

 What does it take to remain one of the world’s most respected watch brands for over a century?   In this exclusive WatchDNA interview, we sit down with Martin Mills, Vice President of Sales at Citizen Watch Canada, to explore the history, innovation, and philosophy behind one of Japan’s most influential watchmakers.  Known for pioneering technologies such as Eco-Drive and Super Titanium™, Citizen...

From cars to watches—and everything in between.  In this episode of WatchDNA, we sit down with Justin Mastine-Frost, Director of Digital Content at SHARP Magazine, to discuss his unique journey through automotive and watch journalism, where a passion for design, engineering, craftsmanship, and storytelling connects two fascinating worlds.  Justin shares his perspective on the evolution of media, t...