WatchDNA | Where Time Connects Us All

A brand that creates community not only through style but also through spirit. Crafting timepieces with a strong vision: "Cool Watches for Cool People." March LA.B welcomes our host, Thomas J. Sandrin, today for an exciting talk about how the relaxing yet stylish vibes of LA and Biarritz have shaped the soul of a brand that wants to reach everyone's wrists. Website: WatchDNA.com IG:...

⁣ I had the pleasure of joining David Newman on the WatchSmarts Podcast for an in-depth conversation about my journey in the watch industry, the story behind ‪@watchdna‬   and why timepieces are so much more than objects—they’re memories, milestones, and connections. In this episode, we discuss: • My path from Hamilton Watches to founding WatchDNA & Northern Watch Services • Why I created Watc...

Join our host Thomas J. Sandrin as he steps into a very special milestone: RADO's 40th anniversary of Master of Materials. A celebration honoring four decades of vision, craftsmanship, and relentless innovation in the art of watchmaking, where RADO has long stood apart through its mastery of high-tech ceramic. A journey that began with the iconic RADO Integral, a groundbreaking timepiece and...

The Military’s Best Kept Secret?  MicroMilspec’s Henrik Rye on Custom Watches & Erling Haaland Discover the brand | Read the article | Explore the collection 👉 WatchDNA.com/Micromilspec For more brands, access all links in one place: 👉 Link in bio → WatchDNA.com/Discover How did a brand-new watch company sell 400 watches in just two weeks to a military unit based only on a drawing? We sit do...

The Secret Watch Show Next to Watches & Wonders You Need to Know (Time To Watches) Explore the event at: WatchDNA.com/TimeToWatches Website: WatchDNA.com IG: ‪@watchdna‬  TikTok: WatchDNA Email: info@WatchDNA.com What happens to independent watch microbrands when massive events like Baselworld cancel and the industry shifts entirely to Geneva? In this exclusive interview, WatchDNA host Thomas...

Inside Watches & Wonders: Testing the Craziest New Luxury Releases! (TAG Heuer, Hublot & Zenith) Explore the collection at: WatchDNA.com/MaisonMonaco Website: WatchDNA.com IG: ‪@watchdna‬  TikTok: WatchDNA Email: info@WatchDNA.com Live from the showroom floor in Geneva. Join WatchDNA host Thomas and Leon from La Maison Monaco as they take you inside day one and two of Watches & Wonders...

Explore the collection at: WatchDNA.com/Norqain Website: WatchDNA.com IG: ‪@watchdna‬  TikTok: WatchDNA Email: info@WatchDNA.com NHL Legend Mark Streit on Norqain Watches: The Intersection of Hockey & Luxury What happens when a Stanley Cup champion trades his skates for Swiss watchmaking? In this exclusive interview, NHL legend Mark Streit (Pittsburgh Penguins, Montreal Canadiens) dives into t...

The Renaissance of French Watchmaking: Inside the Pequignet Manufacture Discover the authentic emblem of French haute horlogerie. In this exclusive interview at Watches and Wonders, we sit down with the President and CEO of Pequignet to explore how this historic brand is reviving the art of the French manufacture. From its roots in the 1980s as a design-focused brand for ladies to the 2010 launch...

For nearly 200 years, WOLF 1834 has been helping collectors protect, preserve, and enjoy their most treasured timepieces. In this exclusive WatchDNA interview, we sit down with Simon Wolf, CEO and fifth-generation owner of the family business, to explore the remarkable story behind one of the most respected names in watch accessories and storage solutions. From handcrafted watch boxes to cutting-e...

The "Infinity Mirror" Watch? Hidden Gems of Independent Watchmaking with Kristoff Sometimes the best part of a watch trade show isn't at the booths, but in the chance meetings with visionary creators. In this exclusive sit-down, we meet Kristoff, a unique "gallerist" of horology who views the watch case as a frame and the dial as a canvas. Discover a brand built on the phi...

The Best Affordable Watches for 2026? Ice-Watch x Apple "Find My" Tech & Swiss Made Reveals Could this be the ultimate peace-of-mind for parents? We sat down with Jean-Pierre Lutgen, the founder and CEO of Ice-Watch, to discuss their game-changing new technology. Known for their colorful silicone DNA and accessible luxury, Ice-Watch is now the first in the industry to integrate Apple...

Can a watch be more than a timepiece?  In this episode of WatchDNA, we sit down with Tyler Worden, founder, designer, and creative force behind Worden Watch, a brand that approaches watchmaking as a form of wearable art.  Known for creating handcrafted timepieces that blur the line between horology, sculpture, and artistic expression, Tyler has built a brand focused on originality, craftsmanship,...

What does it take to bring a historic watch brand back to life?  At the HKTDC Hong Kong Watch & Clock Fair 2025, WatchDNA had the privilege of sitting down with Hakim El Kadiri, founder of the modern Elka Watch Co., to discuss the remarkable revival of a name that first appeared in Amsterdam nearly 150 years ago.  Originally founded in 1877, Elka built a reputation for producing pocket watches...

What does it take to preserve the legacy of an iconic luxury brand while shaping its future for a new generation?  In this exclusive WatchDNA interview, we sit down with Coralie Charriol, daughter of founder Philippe Charriol and the creative force leading the brand into its next chapter.  Known around the world for its distinctive cable-inspired designs and unique blend of Swiss craftsmanship and...

 What does it take to remain one of the world’s most respected watch brands for over a century?   In this exclusive WatchDNA interview, we sit down with Martin Mills, Vice President of Sales at Citizen Watch Canada, to explore the history, innovation, and philosophy behind one of Japan’s most influential watchmakers.  Known for pioneering technologies such as Eco-Drive and Super Titanium™, Citizen...

From cars to watches—and everything in between.  In this episode of WatchDNA, we sit down with Justin Mastine-Frost, Director of Digital Content at SHARP Magazine, to discuss his unique journey through automotive and watch journalism, where a passion for design, engineering, craftsmanship, and storytelling connects two fascinating worlds.  Justin shares his perspective on the evolution of media, t...

What happens when a pilot asks a simple question: “Why would you only offer one color for women?”  In this episode of WatchDNA, we sit down with Abingdon Mullin, founder of Abingdon Watches, to discuss how she built a brand dedicated to creating professional-grade timepieces for women who demand performance, functionality, and style.  Originally inspired by her aviation career, Abingdon set out to...

In a watch industry often defined by rapid launches and familiar designs, Tessé Watches has chosen a different path—one rooted in clarity, purpose, and thoughtful execution.  Founded in 2024 by Thomas Brissiaud , Tessé is an independent microbrand built around a simple philosophy: create meaningful timepieces without compromise. At the heart of the brand is the Michel GMT , a Swiss-made watch desi...

We had the pleasure of meeting the NORQAIN team at COUTURE Las Vegas to learn more about one of the fastest-growing independent names in Swiss watchmaking.  Founded in 2018, NORQAIN is an independent Swiss watch brand driven by adventure, authenticity, and innovation. In this episode, we explore the brand’s inspiring journey, the vision behind its creation, and how it continues to forge its own pa...

During our visit to the March LA.B boutique in Paris, we explored what makes this French watch brand stand out—blending heritage, vintage inspiration, and a distinctly Parisian spirit. Guided by a member of the March LA.B team, we had the opportunity to discover the brand’s unique approach to watchmaking and see firsthand how its collections combine timeless design with contemporary elegance. In t...

We caught up in Vegas to talk about function, legacy, and why Fortis is still one of the few brands building watches with real utility in mind. In this exclusive WatchDNA conversation, we dive into what sets  Fortis Watches apart in a world of overdesigned showpieces:  🛠️ Watches engineered for real missions  🛰️ Proven performance in aviation and space  🕹️ Purpose-driven design, nothing extra If y...

At the Canadian Watches & Jewelry Show in Montreal, WatchDNA sat down with Grigor, Service Ops Director & Head Watchmaker at  Birks Group, to explore the evolving world of watchmaking. In this conversation, Grigor shares his insights on preserving traditional watchmaking craftsmanship while embracing modern technologies, the growing need to train the next generation of watchmakers, and the...

We had the honour of meeting Sophia Chong, the vision behind Hong Kong Watch & Clock Fair 2025, one of the most important stages for the luxury watch industry. What makes this fair so unique is how it blends tradition with innovation. In Hong Kong, the world of watches comes alive: heritage brands, independent creators, and collectors all come together in one place. Under Sophia Chong’s leader...

It started with watches, but with U-BOAT, the conversation doesn’t stay on the wrist for long. Boats, cars, power, design, and the kind of mindset that doesn’t ask for permission are the keys to the U-boat universe. This is more than a timepiece. It’s a way of moving through the world.  📰 More at: WatchDNA.com/Uboat 🔗 Discover more:  ⌚️ WatchDNA.com 📲 Follow WATCHDNA:  📷 Instagram: @WatchDNA...

What does it take to build a brand that speaks the language of precision, purpose, and bold design? In this exclusive interview, Carlos Rosillo, co-founder and CEO of ‪Bell & Ross‬  opens up about more than watches; he discusses building a philosophy. From designing instruments that serve professionals in extreme conditions to shaping one of the most recognizable silhouettes in modern watchmak...