Visibility Era

Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet? Check out the full blog post collaboration with  ⁨@MariahMagazine⁩ https://www.mariahmagazine.com/press-page-on-website/ Short answer: yes! Here's exactly what we tell brands. In this video, we break down: ✨ What a press page actually is ✨ Why every founder and product brand should...

Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press. This video is designed for founders, startups, and...

If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes. In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features, podcast interviews, and meaningful press...even when they’re doing “all the right things.” You’ll learn:...

In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups. Timestamps: 00:44 Why many on...

Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with  ⁨@buildinpublic⁩ (Edward Sturm) to break SEO down into simple, actionable concepts for founders, marketers, and business owners. 🔍 What We Cover in This Episode What SEO Really Is (and Isn’t) Edward explains SEO in plain language, helping demystify how search engi...

If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value. In this episode, Lydia sits down with Kieryn Wang, email marketing expert and founder of ALLMOST, a boutique agency that helps brands turn email lists into reliable, revenue-generating machines. With over 12 years of experience in dig...

PR and advertising are often confused — but they are not the same thing , and knowing the difference can completely change how you grow your brand. In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works. You’ll learn:  ✨ The difference between paid media (advertising) and earned medi...

5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visib...

🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape? Then you’re going to love this conversation. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube: https://www.youtube.com/@JodyFisherPR In this clip, we dive into: ✨ The gap between DIY PR and agency PR ✨ What found...

If you’ve been curious about Featured.com , how it works, and whether it can actually help you get press for your business — this video breaks it all down. Featured.com is quickly becoming one of the most important PR tools for founders, product brands, and small businesses (especially after acquiring HARO). But here’s the real secret:   Featured only works when your strategy is clear. In this vid...

In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm. Social Media is unpredictable, draining, and almost entirely dependent on luck to go viral or grow, and PR is the exact opposite. PR is strategic, intentional, repeatable, and root...

You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing , not your follower count. In this episode, Bridget breaks down exactly how small product-based brands can get featured in outlets like PureWow, Real Simple, Bustle, and Forbes Vetted using smart angles, great photos, and simple pitching strategy. You’ll learn:  • What magazine ed...

In this episode, Lydia breaks down one of the most common questions founders ask: ➡️ “What is the actual ROI of PR?” You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales. If you’ve ever wondered whether PR is “worth it,” this is your roadmap. What You’ll...

Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL , and other massive media networks. We’ll cover:  ✨ A real story of how one PureWow feature turn...

What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe , Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out) , one of the most iconic PR tools ever built. We cover:  💡 Brett’s backstory and how he built Featured.com from the ground up...

Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT? Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tool...

You know about social media. You know about marketing. You know about sales. But when it comes to PR, most business owners have no idea where to start. In this video, I’m breaking down exactly what every founder, marketing team, or product-based brand needs to know before pitching the media. Here’s what we’ll cover: ✨ What PR really means for your brand today (it’s not just press releases) 🏗️ The...

In this episode, Lydia sits down to share her favorite PR tools that she uses daily as a publicist. Whether you’re a small business owner learning to pitch yourself or a PR professional looking to streamline your workflow, these tools are gold for finding media opportunities, building connections, and landing consistent press. 01:57 — Source of Sources 👉 Sign up for FREE https://sourceofsources.c...

Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google. 🧭 In this video, I’m breaking down why your Google Business Profile is one of the most overlooked PR tools out there —and how setting it up the right way can help you get found by editors, customers, and media. Here’s what you’ll learn: ✅ Why a   Google Business Profile is NEEDED ✅ What to...

Today’s guest is Courtney Vanpraag, a seasoned expert with over a decade of experience in affiliate, influencer, and digital marketing. Having worked across brand, agency, and platform sides, Courtney now coaches agencies worldwide at impact.com (our preferred affiliate network) on integrating affiliate and partnership marketing into their client strategies. Her mission is helping brands secure pr...

Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE? Whether you’re a product-based business, service provider, or personal brand, this episode breaks down everything you need to know about earning press for free—and exactly where to start. ✨ What You’ll Learn in This Episode: 0:26 Do you need a publicist in or...

Tired of boring PDFs and freebies that no one downloads? 🚫 Quizzes are one of the most fun and effective ways to grow your email list—and now with Interact’s AI Quiz Builder, it’s easier than ever. We first built our quiz on this platform in 2022, yup you read that right....2022! Way before there was an AI quiz builder ;) In this video, I’ll show you exactly how to use an Interact AI-powered quiz...

Are press releases dead? Not exactly—but most businesses are using them wrong. In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results. Here’s what you’ll learn: ✅ When you should not use a press release (and what to do instead) ✅ The best times to leverage press releases for real med...

Have you ever Googled “best gift for moms” or “top gifts for hosts”? Those curated lists that pop up are called holiday gift guides — and they’re some of the most powerful media opportunities of the year for product brands. In this episode, we’re breaking down why gift guides matter, how to pitch your product for inclusion, and the key role affiliate networks play in landing coverage. If you’re a...

Want high-quality backlinks and press mentions without paying for ads? In this video, I break down HARO (Help A Reporter Out) vs Qwoted for link building and PR—so you know exactly where to spend your time. You’ll learn: How each platform works for PR & SEO The pros and cons of HARO vs Qwoted Which one gets you better backlinks & higher domain authority How to pitch journalists so you actu...