Unchartered Territory Podcast

In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Blasko bassist for Ozzy Osbourne and Rob Zombie, artist manager and entertainment marketing overlord at Liquid Death. Blasko shares his journey from growing up in Venice, California to touring the world on the biggest stages in heavy metal and how those lessons now shape how he thinks about br...

In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Sam McGregor , co-founder of Signature Brew , the London based brewery redefining what happens when music meets beer . Sam shares how Signature Brew evolved from a bold idea about fixing terrible beer at gigs into a nationally recognised craft brand powered by culture, collaboration and commun...

In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock , founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands. From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based liv...

In this episode of Lessons in Global Brand Building with Unchartered Territory , Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip , the UK’s fastest-growing lifestyle water brand. From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street...

Welcome aboard the Unchartered Territory Podcast . In our maiden voyage, Captain of Cult Indoctrination Oli Russell-Cowan (ex-Director of Lifestyle Marketing at Liquid Death) drops anchor with none other than Ben Dando, Admiral of the Fleet at UT and former MD International at Liquid Death. Together, they chart the wild waters of global brand building. From Liquid Death’s explosive international e...

Welcome to Unchartered Territory This is your boarding call. Unchartered Territory is the podcast for founders, creators and brand builders ready to make waves. Hosted by Oli Russell-Cowan , co-founder of global brand building agency Unchartered Territory , this show dives into the bold, unfiltered stories behind cult favourite consumer brands and the visionaries who launched them. Each episode is...