Unchartered Territory, hosted by Oli Russell-Cowan

Unchartered Territory Podcast

Business EN ↓ 6 episodes

Unchartered Territory: The Global Brand Builders Podcast Welcome aboard Unchartered Territory. The podcast where branding meets bold exploration. Hosted by Oli Russell-Cowan, co-founder of global brand building agency Unchartered Territory, each episode dives deep into the journeys of founders, creators and culture-shapers who are turning their ideas into household names. From cult beverage brands to beauty innovators and wellness disruptors, this show explores the strategy, resilience and creative ambition behind scaling internationally. Tune in for candid conversations with celebrity founder...

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Unchartered Territory, hosted by Oli Russell-Cowan

Episodes

BLASKO of Liquid Death on Loud Marketing, Heavy Metal, Personal Brand & Standing Out 18.02.2026 54:56

In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Blasko bassist for Ozzy Osbourne and Rob Zombie, artist manager and entertainment marketing overlord at Liquid Death. Blasko shares his journey from growing up in Venice, California to touring the world on the biggest stages in heavy metal and how those lessons now shape how he thinks about br...

Sam McGregor on Building Signature Brew: How Music & Craft Beer Created a New Kind of Brewery 10.12.2025 42:58

In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Sam McGregor , co-founder of Signature Brew , the London based brewery redefining what happens when music meets beer . Sam shares how Signature Brew evolved from a bold idea about fixing terrible beer at gigs into a nationally recognised craft brand powered by culture, collaboration and commun...

The Shnack Founder Story: How Kelsi Boocock Built the World’s First Dairy-Free Canned Protein Shake 17.11.2025 44:00

In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock , founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands. From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based liv...

Big Zuu on Building Drip: How Culture, Sport & Lifestyle Fuel the Water of Sport 21.08.2025 47:54

In this episode of Lessons in Global Brand Building with Unchartered Territory , Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip , the UK’s fastest-growing lifestyle water brand. From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street...

Lessons in Global Brand Building with Unchartered Territory 01.07.2025 1:01:58

Welcome aboard the Unchartered Territory Podcast . In our maiden voyage, Captain of Cult Indoctrination Oli Russell-Cowan (ex-Director of Lifestyle Marketing at Liquid Death) drops anchor with none other than Ben Dando, Admiral of the Fleet at UT and former MD International at Liquid Death. Together, they chart the wild waters of global brand building. From Liquid Death’s explosive international e...

Unchartered Territory - Welcome Aboard 30.06.2025 0:35

Welcome to Unchartered Territory This is your boarding call. Unchartered Territory is the podcast for founders, creators and brand builders ready to make waves. Hosted by Oli Russell-Cowan , co-founder of global brand building agency Unchartered Territory , this show dives into the bold, unfiltered stories behind cult favourite consumer brands and the visionaries who launched them. Each episode is...