Top Agents Playbook

Here's your 500 words for Ep 247: How To Explode Your Market Share In A Changing Market The real estate market you built your business in five years ago doesn't exist anymore. Portals are declining — Zillow, REA, CoStar are all bleeding value as sellers and buyers route around them. Google's rolling out AI home search. Meta's Andromeda algorithm is rewriting how ads get distributed. Agents who kee...

Most real estate agents still rely on inconsistent prospecting rather than a permanent lead-generation system. In this episode, Ray Wood explains why generating leads on autopilot is becoming essential for agents who want to build a more predictable and scalable business. Ray breaks down how AI Ad Machine creates and tests dozens of property ads across Facebook and Instagram, automatically directs...

What if your past clients, old buyers and open-home contacts could be called automatically—every day—so you never miss the next listing opportunity hiding in your database? In this episode, Ray Wood speaks with Kristian Russell from K2X Auto about AI-powered calling technology that can contact your database, uncover potential sellers, qualify buyers, update contact details and book appraisals on y...

A rapidly growing number of agents are turning their back on the stress and expense of running a business and leveraging their experience and skills to make big money by focusing exclusively on listings and sales. In this episode, Ray Wood catches up with respected New Zealand agent, auctioneer and former multi-office owner Wayne Maguire, who has made exactly that move. After building successful R...

Welcome back to the show. I’m Ray Wood. Today, I need to be a little blunt—because I am genuinely worried for a lot of agents. Not worried because real estate is disappearing. It is not. I’m worried because a massive shift is happening right now, in plain sight, and too many good agents are still treating AI like a novelty, a passing trend, or something they will “get around to” later. Later may b...

Joe Wilson has spent 12 years in the trenches of real estate — as a top producer, national coach, and now Growth Director for eXp Realty's US West. He's the guy in the room that other top agents call when they want the real answer, not the generic one. In this episode, Joe gets direct about what's actually separating agents who are thriving from those who are quietly falling behind — and it has no...

What We Cover in This Episode: How Andrew started in a 60 square meter "hole in the wall" office in 1988 alongside his father and partner Craig Gillies — and what finally made them get serious The turning point conversation in 1995: "Get good at this or get out" How they went from 4–5 sales a month to 30 — and what changed The "Family Village Tribe" framework (from Flight Centre founder Graeme Tur...

Chris Janzon, eXp Australia National Director, explains why more entrepreneurial agents are exploring freedom, equity, revenue share and a lower-cost way to build their real estate business. Is the traditional real estate model costing agents too much? It’s a question more and more agents are starting to ask. For decades, the standard real estate career path has looked pretty much the same: Join a...

In this episode of Top Agents Playbook , Ray Wood speaks with Dr. Tim Stafford, a professor, learning strategist, futurist and specialist in online learning and digital engagement. Tim shares a powerful framework for understanding how people engage in crowded digital spaces — something every real estate agent needs to understand in today’s noisy social media environment. At the heart of the conver...

The market is changing right now. Maybe not in your area, but in most. Buyers have lost their urgency, and the list-to-sell-time is starting to blow out. So how are agents getting buyers and sellers together? In this episode, I'm taking a close look at the best way to prepare your sellers for a sale. Cheers Ray

In this episode, I talk about offering a prompt, but I completely forgot to share. Here's a prompt I asked Listing Engine to create for a landing page. Prompt: [Location] is ...insert your city. You are a world-class direct response landing page designer, conversion copywriter, and Go High Level AI Studio website builder. Create a simple, clean, mobile-first landing page designed to generate prope...

I know Barwon Heads, Victoria (Australia) very well. It's a beautiful coastal town about ninety minutes from Melbourne, nestled into the dunes where the Barwon River runs into Bass Straight. It's also a very popular target for Melbourne families looking for the ultimate beach house retreat. There are long-established loyalities where old habits die hard. So, you might imagine that this was not the...

It's always fun catching up with Greg McDaniel because he's always up to something cool. Here's a summary of our session: Absolutely, Ray. Here’s a detailed summary shortened to roughly 20% of the original wording . Podcast Interview Summary: Ray Wood with Greg McDaniel Ray welcomes longtime friend Greg McDaniel from Grass Valley, Northern California. After a relaxed opening chat about Greg’s 10-a...

What's the best ad for generating motivated seller leads? After working with more than 500 real estate professionals and agencies , testing thousands of ads , and tracking over $2 million in client ad spend across the last 3 years, we’ve seen exactly what gets attention, what drives clicks, and what helps generate seller opportunities. ...and the #1 ad might surprise you! This episode is all about...

Episode Summary My Interview with Peter Hutton If you’re thinking about taking the plunge and launching your own independent real estate agency, then this interview with industry legend Peter Hutton is a must-listen. And even if you’re not, you’ll still take away a stack of value and plenty of fresh ideas. My biggest takeaway from this conversation was the way Peter thinks far beyond the obvious b...

I'm part of a coaching mastermind group and one BIG benefit is that I get to meet some inspirational entrepreneurs. This week I connected with Ann Carden. Ann is a best-selling writer, podcaster, and speaker who is brilliant at motivating and inspiring others to reach their goals. You can connect with Ann  here Check out Ann's podcast  here The following is a transcript of the...

Hi everyone and welcome back to the show. Special thanks to Rachel Adams Lee for such a great interview!  LOTS of gold here. BIO: She is a small-town girl making moves! Top 1000 Realtor in the US, multi-passionate entrepreneur & a boy Mama of 3. She runs multiple 6 & 7-figure companies with her hubby and lives life on their terms! She loves helping others tap into their true potential...

Mindy Powell-Hodges is Head of Network at Raine & Horne.  The 140-year-old household name is still a family business and currently run by fourth-generation family member, Angus Horne. Mindy brings a fresh approach to a proven traditional model and I'm always happy to profile innovation and leadership Mindy is a seasoned leader who has a passion for growth. Growth of business, growth of pe...

Are you using the 'Magic Window' to win more listings at the presentation? The 'Magic Window' refers to the time between when the listing appointment is made with the seller and when you meet.  Might be a couple of hours, might be a week. In this episode, I share a strategy that works beautifully especially in a 'cold' contact situation where you have not met the seller. Discover the power of...

At the age of 14, Ray Glymph's world was thrown into turmoil. The chaos following the World Trade Centre attacks on September 2001 left Ray and his family homeless for months. This experience left its mark on Ray and he decided to never be homeless again. Today he heads up his own property management investment and coaching company. After learning the essentials of property investment success, Ray...

The recent finding against the National Association of Realtors (NAR) is a huge bump in the road for the 116-year-old industry body. In this episode, Ray explains the finding and what might happen next. He also delivers a quick summary on how real estate professionals are leveraging the power of AI to explode their marketing reach! Mentioned in this episode: Social Media Ad Machine Wherever You Fi...

Let's continue down the eXp road a little further as it's opening some very interesting doors! Barry Pulver is a former international journalist and radio show host with experience in all aspects of journalism from the largest media corporation in the world. Writing for newspapers reaching a large local area in North Carolina, USA, currently hosts a popular radio show in Charlotte, previously prod...

PLEASE NOTE: I’m offering a special marketing package to eXp agents. Please email me for full details: ray@bestagentsinc.com  When RE/MAX launched in the early 70s it was something of a game changer.  The RE/MAX model gave agents a much larger share of the commission in return for a monthly ‘desk fee’ that guaranteed certain support essentials.  The RE/MAX model started to grow...

Every time I catch up with Box Brownie Founder Brad Filliponi, I learn something new. This time he blew me away with a photo app they've just released that turns anyone with a smartphone into a pro photographer! It's no wonder the sale of high-end and fancy digital cameras is has been plummeting for the last ten years. Your phone is now more than just a computer in your pocket, it's a brilliant, h...

Here's an opportunity to experience the raw power of AI to grow our business. Join the Real Easy Ads Free Trial and 30 Day Challenge If you’re 200% serious about automating genuine seller leads using AI marketing then I’m inviting you to join me and my team for our 30-Day Challenge. You'll be using the very latest AI-Powered Software to create stunningly-successful ads in just seconds Seriously, t...