The VetPractice Playbook

Send us a question to be featured on the podcast! What if one simple change to your veterinary clinic's scheduling process could improve patient care, increase client retention, and create more predictable revenue? In this episode of The VetPractice Playbook, Dr. King, Richie, and Cayla discuss one of the most overlooked strategies in veterinary practice management: forward booking appointmen...

Send us a question to be featured on the podcast! In this episode of The VetPractice Playbook, we’re tackling one of the most common, and costly, habits in veterinary medicine: discounting. From Dental Month promotions to filling gaps in the schedule, discounts can feel like an easy way to drive appointments and provide more accessible care. But are they actually helping your practice? We break do...

Send us a question to be featured on the podcast! Hiring a great veterinary professional is only the beginning... how you train them can determine whether they thrive, struggle, or eventually leave. In this episode, we break down the 3-5-7-9 training framework and how veterinary practice owners and managers can use repetition, role-playing, clear expectations, and hands-on learning to build strong...

Send us a question to be featured on the podcast! Are veterinarians doing too much themselves? In this episode of The VetPractice Playbook, Dr. King and Cayla break down one of the biggest opportunities for improving efficiency inside a veterinary practice: better staff utilization. From empowering veterinary technicians to use their full skill set to properly training assistants, kennel attendant...

Send us a question to be featured on the podcast! Your veterinary clinic’s client experience starts long before a pet ever walks through the door... it starts with the first phone call. In this episode of The Vet Practice Playbook, Dr. King and Cayla Bittles discuss what they’ve discovered from mystery-calling veterinary practices across the country and why the bar for great phone service may be m...

Send us a question to be featured on the podcast! Access to veterinary care is a growing challenge... but improving access isn’t as simple as lowering prices or squeezing another appointment into an already packed schedule. In this episode of The VetPractice Playbook, we break down the veterinary access to care dilemma and explore how practices can balance affordability, quality of care, capacity,...

Send us a question to be featured on the podcast! With veterinary technician shortages affecting clinics across the country, many practices are asking the same question: Can veterinary assistants safely fill the gap? In this episode of The VetPractice Playbook, we tackle one of the most debated topics in veterinary medicine. We discuss why veterinary technician programs aren't producing enoug...

Send us a question to be featured on the podcast! Should veterinary clinics raise their prices? In this episode, we tackle one of the most controversial topics in veterinary medicine: pricing. We discuss price elasticity, why so many practice owners struggle to pay themselves, the dangers of excessive discounting, and how competing on exceptional service (not lower prices) creates a stronger, more...

Send us a question to be featured on the podcast! Are you a veterinary practice owner struggling to pay yourself what you're worth? You're not alone... and it may not be an expense problem. In this episode of The VetPractice Playbook, we break down one of the most overlooked topics in veterinary practice ownership: owner compensation. We discuss why underpaying yourself hurts both your c...

Send us a question to be featured on the podcast! If everyone on your team reports to you (or worse, no one knows who to report to) your practice has an organizational structure problem. In this episode, we're breaking down one of the most overlooked tools in veterinary practice management: the organizational chart. We cover what an org chart actually is (and isn't), how communication fl...

Send us a question to be featured on the podcast! Every veterinary practice owner knows the feeling... it's a packed Thursday, and Tommy just called in. Again. Absenteeism is one of the most frustrating, financially draining, and culturally corrosive challenges in veterinary medicine, and yet most clinics are trying to manage it without a real policy in place. In this episode of The VetPracti...

Send us a question to be featured on the podcast! In this episode of The VetPractice Playbook, we dive into one of the most uncomfortable — yet essential — parts of veterinary leadership: having difficult conversations. Whether it’s addressing compensation concerns, managing poor performance, confronting negativity, protecting clinic culture, or setting boundaries to prevent burnout, avoiding thes...

Send us a question to be featured on the podcast! In this episode of The VetPractice Playbook, we tackle a challenge that quietly impacts countless veterinary clinics: managers and practice owners getting pulled into technician work. While stepping in may feel helpful in the moment, it often comes at the expense of leadership, strategy, and long-term clinic growth. We discuss why so many veterinar...

Send us a question to be featured on the podcast! Struggling to figure out what to post on your clinic’s social media? You’re not alone and the good news is, you don’t need to reinvent the wheel to show up consistently and effectively. In this episode, we break down 4 simple, proven content ideas that any veterinary clinic can start using right away... no complicated strategy or big production req...

Send us a question to be featured on the podcast! Are your veterinary clinic’s social media posts falling flat? You’re not alone. In this episode of The VetPractice Playbook, we break down what pet owners actually want to see on your social media and why most veterinary practices are missing the mark. If you’ve ever wondered why your engagement is low, why new clients aren’t finding you, or why po...

Send us a question to be featured on the podcast! In this episode, we break down the numbers that truly drive success in veterinary practice and why relying on financial guesswork can quietly hold your clinic back. From average transaction charge to compliance rates, we walk through five essential key performance indicators (KPIs) every veterinary team should be tracking consistently. These metric...

Send us a question to be featured on the podcast! In this episode, we break down the four key moments that define the veterinary client experience and how each one can make or break client trust, compliance, and long-term loyalty. From the first impression at check-in to the exam room experience, checkout and financial conversations, and post-visit follow-up, every touchpoint matters more than you...

Send us a question to be featured on the podcast! If your veterinary practice feels stuck, whether it’s missed charges, team tension, or constant frustration, it might not be the people… it might be the system. In this episode, we break down one of the most common (and costly) mistakes practice owners make: misdiagnosing problems. Are you dealing with a “difficult” team member, or is your system s...

Send us a question to be featured on the podcast! In this episode, we break down why feedback often feels awkward, how to set clear expectations with your staff, and what separates ineffective criticism from truly impactful communication. You’ll learn practical strategies to improve your leadership skills, including the power of the 10-to-1 feedback ratio, common mistakes to avoid, and how modelin...

Send us a question to be featured on the podcast! In this episode, we break down the real drivers behind client satisfaction in today’s veterinary landscape. From long wait times to uncomfortable cost conversations, small friction points can have a bigger impact on client loyalty than you might expect. We dive into how modern pet owners—especially the next generation—are redefining expectations ar...

Send us a question to be featured on the podcast! In this episode, the crew breaks down the fundamentals of inventory management in veterinary practices and why it plays a critical role in the financial health and efficiency of your clinic. From understanding inventory turnover to reducing carrying costs, we explore practical strategies that veterinarians, practice managers, and practice owners ca...

Send us a question to be featured on the podcast! Artificial intelligence is rapidly transforming veterinary medicine, from diagnostics and workflow automation to content creation and marketing. But with innovation comes risk, cost, and big questions about control. In this episode, Richie and Jon break down what AI really means for veterinary professionals and practice owners. They explore the big...

Send us a question to be featured on the podcast! In this episode, Harrison sits down at WVC 2026 to dive into one of the biggest misconceptions in veterinary marketing: just posting on social media isn’t the same as having a strategy. If you’re a veterinary practice owner, manager, or marketing lead trying to get better results from your content, this one is a must-listen.  Free Resources On Our...

Send us a question to be featured on the podcast! Being an exceptional veterinarian doesn’t automatically make you an effective leader... and that gap is quietly destabilizing practices everywhere. In this episode of The VetPractice Playbook, the crew unpacks a hard truth in veterinary medicine: clinical excellence without leadership skill creates fragile clinics. From the identity shift that happ...

Send us a question to be featured on the podcast! In this episode of The VetPractice Playbook, the crew breaks down the psychology of price versus value and explain why cost objections are really requests for clarity, trust, and guidance. You’ll learn a practical, value-first framework for handling price pushback in the exam room, plus real-world scripts your team can use immediately to reframe th...