The Unfiltered Tea with Evie

Should You Run Facebook & Instagram Ads Yet? Boosting vs. Real Ads, ROAS & Margin with Britt Holmes Britt and Evie get unfiltered about why so many business owners burn money trying to save money on ads, why boosting a post is "paying to be popular," and how a great ROAS can still lose you money. They also cover AI in advertising, protecting your ad account, and running a business as a mom...

If your About page is a wall of credentials, or you’ve skipped it altogether because writing about yourself feels awkward, this episode is for you. In part two of the Website Copywriting 101 series, Evie breaks down her go-to structure for About pages (her favourite page to write). She covers how to make a page about you also about your client, where your story and mission fit, how to build author...

If you've hired a team but you're still stuck in the weeds doing all the doing, this episode is for you. I'm sitting down with Lia Garvin, aka the Team Whisperer. Lia spent 10 years building high performing teams at Google, Apple and Microsoft and now helps founders and business owners replace themselves in the day-to-day of their business. We talk about why your team isn't following the plan (eve...

If you've ever felt pressure to niche down, quit your job before you're "allowed" to start a business or follow a 12-step plan just to feel like yourself again, this episode is for you. Evie sits down with Jillian Leslie, the sourdough teacher, wellness coach and community builder behind Rising Raven Wellness. Jillian shares how a season of deep grief after losing her brother-in-law led her to sou...

If your business has grown but your website still makes you cringe when you send someone the link, this episode is for you. Evie sits down with Ashley Wyatt, founder and creative director of Monarch Design Co, to talk about the exact signs that your brand has stopped matching where your business actually is, and why that mismatch is quietly costing you money. Ashley breaks down the real ROI behind...

If the word "legal" makes you want to close the tab, this episode is for you. Evie sits down with Elena Favaro Viana, founder of EFV Legal, a boutique law firm built specifically for women in business. Elena breaks down what actually matters when it comes to protecting your business, from the new business bundle every founder needs to why AI generated contracts can cost you more in the long run. S...

Did you know up to 88% of consumers check out a business's website before deciding to buy? In this solo episode, Evie kicks off a brand new series all about website copywriting, breaking down what actually needs to be on each of your core four pages (home, about, services and contact) to build trust, establish authority and move visitors to take action. This episode focuses entirely on the homepag...

If you've ever felt like resting more just isn't fixing your exhaustion, this episode is for you. Evie sits down with Mel Grime, a registered holistic nutritionist, burnout and midlife coach, and yoga teacher, to talk about what actually causes burnout, why "just rest more" is terrible advice and how women can start choosing themselves again after years of putting everyone else first. Mel shares h...

Become Her Now: Visibility, Confidence & Personal Branding with Victoria Mae | The Unfiltered Tea with Evie In this episode of The Unfiltered Tea with Evie, host Evie Tavares sits down with brand photographer and marketing strategist Victoria Mae to talk about visibility, confidence, and building a personal brand as a woman entrepreneur. Victoria shares how she's building the largest personal...

If you've ever felt like you're posting into a void or stressing over the algorithm, this episode is for you. Evie sits down with Kristine Sondergaard, social media strategist and content director, to talk about building a business from one referral, creating content that actually converts and why visibility doesn't have to mean posting seven times a week. Plus, Evie and Kristine team up to do liv...

If you've ever come back from vacation determined to change your pace, only to slide right back into old habits within a week, this episode is for you. Evie shares the honest, unfiltered reflections from her recent trip to Portugal, the burnout she was heading toward before she left, and the small daily shifts she's making to stay slowed down now that she's home. In This Episode Why Evie almost bu...

Jo and Lyndon are a husband and wife business coaching duo who went from running a photography company to building a thriving coaching business and membership. They share the real story behind their pivot, how they work together and why creatives struggle to build recurring revenue. In This Episode How Jo started her first business at 11 years old What it actually looked like going into business t...

If you've ever wondered what it actually looks like to step away from your business for three weeks and come back in one piece, this episode is for you. Evie is back from Portugal and she is spilling all of it. The trip highlights, the honest reflections on unplugging, what European airports are really like right now and what it was genuinely like to travel with young kids. This one is part travel...

If you have ever felt like your brand no longer reflects who you are, wondered whether to rebrand or just refine, or tried to figure out how to balance a growing business with being a present parent, this episode is for you. Evie sits down with Puja Malhotra, founder of Roop Creative Agency, a branding and web design studio nearly 11 years in the making. Puja shares her journey from corporate art...

If you've ever avoided looking at your numbers, wondered whether to incorporate, or felt like chasing revenue goals was leaving you exhausted and broke, this episode is for you. Evie sits down with Stacey Millard, accountant, entrepreneur and founder of Thrive Accounting, who sold her first accounting firm for seven figures and has been helping creative and service-based business owners understand...

If you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing. In This Episode Why your email launch sequence is only one piece of the puzzle How to warm up your audience befor...

If you've ever lost yourself in motherhood and wondered how to find your way back, this episode is for you. Evie sits down with Crystal Shadwell, event planner, higher ed professional, mom and founder of Something Beyond Mom, to talk about why women need to stop putting themselves last, how to build community that actually fills your cup and what it really looks like to balance a side hustle, a fu...

Two podcast hosts walk into a women's business conference... Evie and Kelsey Reidl of the Rain or Shine podcast sit down for a candid debrief on the This Mother Means Business event in Burlington. From the stories that hit different to the mic drop moments you'll want to write down, this episode is a masterclass in what happens when women in business get real with each other. In This Episode Why n...

If you've been putting off your welcome sequence or starting every first email with your entire life story, this episode is for you. Evie breaks down her go-to three-email welcome sequence, how to improve deliverability from day one and why training your audience to engage early is one of the most underrated moves in email marketing. In This Episode What a welcome sequence is and who needs one The...

If you've ever undercharged, overbooked yourself or wondered whether investing in your photography business is actually worth it, this episode is for you. I'm sitting down with Melissa Shearer, a Burlington-based family, maternity and birth photographer who has been building her business for 10 years. And she is not holding back. Melissa shares the real story behind going from rock bottom to runni...

In this engaging conversation, Evie Tavares and Kristina Bartold explore the vital difference between building a community and merely growing an audience. Kristina shares her insights on the importance of genuine connections, the evolution of her High Vibe Women events, and the impact of authenticity in business. They discuss the challenges of scaling a business, the significance of mentorship, an...

Summary Evie Tavares shares her detailed experience and key insights from the High Vibe Women event, highlighting networking, personal growth, and practical business tips. Keywords High Vibe Women, networking, personal growth, business tips, event recap, entrepreneurship, self-care, scaling business, community building Find Evie on…  Instagram: https://www.instagram.com/evietavaresbranding/ Linked...

In this conversation, Laura Sinclair shares her journey from corporate marketing to becoming a mom entrepreneur, discussing the unique challenges faced by mothers in business. She emphasizes the importance of redefining motherhood, asking for help, and the significance of mindset in achieving business success. Laura also highlights the need for sustainable growth, the role of relationships in clie...

In this episode, Evie Tavares shares her insights on attending networking events, particularly the High Vibe Women event. She discusses her mindset going into these events, emphasizing the importance of community building and personal growth over sales. Evie highlights her preparation strategies, including self-care and creating a peaceful environment before the event. During the event, she focuse...

In this episode, Evie Tavares discusses her recent experiences with content creation, the importance of taking breaks, and the impact of AI on copywriting. She emphasizes the need for human connection in content and warns against relying too heavily on AI as a crutch. Evie shares insights on how to maintain authenticity in writing and the future of copywriting in an AI-driven world. Find Evie on… ...