the TrulyTruly Show

Have you ever watched someone less talented than you make twice as much money in the same industry, same city, and same market? The question isn't whether they're smarter—the question is what's different. In this episode, we break down the hard truth about business growth: most people don't have a marketing problem or a sales problem—they have a confidence problem that shows up as...

In this episode, we debut the brand-new book Stop Leaving Money on the Table live! Discover the five revenue leaks that quietly drain income from service providers every month—including hesitation, poor pricing, inconsistent execution, weak follow-up, and confidence gaps. We also walk through how to use the Missing Money Calculator to diagnose your exact financial leaks and how building micro-mome...

In this episode, we break down the hidden psychological patterns that control your income, exploring why 85% of people suffer from low self-esteem while the top 15% command six figures and higher. We dive into why 30% to 50% of potential leads are lost due to slow or non-existent follow-ups, how the five layers of confidence dictate your earning power, and why your current identity must match your...

In this episode, we break down why working hard isn't enough if your pricing and follow-up systems are broken. Discover the Favorite Number Formula —how to anchor your prices higher and use discounts strategically—alongside the rule that EDD (The Event Dictates the Discount) . We also explore how measuring your confidence through the 5-layer self-confidence framework can transform your busines...

Are you leaving money on the table in your business? Most service providers, entrepreneurs, and business owners negotiate deals every single day without realizing how much uncaptured revenue is slipping right through their fingers. Stop guessing your worth and stop letting leads slip away. Use the Missing Money Calculator to audit your funnels, and commit to asking for the sale on every single cus...

You don’t need more ideas; you need more repetition! If you are consistently stuck under $10,000 a month, you aren't lacking strategy, you are lacking execution, consistency, and a system to track your progress. 💎 Key Takeaways The $10k Barrier: Mistakes like failing to treat your offer as valuable, inconsistent outreach, and poor closing techniques keep you from scaling. Perfectionism is Pro...

You lower your price too fast, you're negotiating against yourself. If you are constantly shrinking your numbers to close a deal, you aren't just losing money, you are cannibalizing your own offers and destroying your perceived value. 💎 Key Takeaways The Negotiation Trap: Lowering your price too quickly is a sign of low confidence and actually hurts your ability to close high-ticket clien...

"Five reasons you’re leaking money in your business right now." If you hesitate before sending a price, undercharge to feel safe, or fail to follow up, you are actively blocking your own income. It's time to stop treating your business like a "cash grab" and start building it like a "cash machine". In this episode, we break down the five most common money leaks that pla...

If you believe there’s money missing in your business, you need the missing money calculator. Many entrepreneurs wait for a sign to take action; this is that sign. If you feel like your business is chaotic, you might not be lazy. You might simply be operating in the wrong role. Are you a Simplifier or a Multiplier? This session breaks down the natural wiring of business owners. Simplifiers create...

Mistakes are marketable assets that allow an audience to identify with a leader who has already put in the necessary reps. This session reveals why past battles with confidence and business frustrations are the exact tools needed to build a high-level coaching framework. 📊 Measure Your Confidence: [MyConfidenceScore.com] 🔐 Enter The Vault: [TheConfidenceVault.net] 💸 Find out how much you’re los...

"How you do anything is how you do everything." If you’re confident in the boardroom but shrinking in your personal relationships, there is a disconnect in your framework. In this episode, we break down how to stop the "internal back-and-forth" and start navigating the toughest conversations in your life and business. 📊 Measure Your Confidence: [MyConfidenceScore.com] 📅 Join the...

Most people are so quick to make money that they forget the very thing that generates it. Truly breaks down the "Bunny Trail" of self-discovery and the exact framework used to engineer confidence for high-level business owners. What happens when you stop looking at confidence as a "feeling" and start looking at it as data? This segment explores the transition from networking in roo...

"Do you know anyone confident enough to even say they’re a confidence coach?" In this guest appearance on IG Live, Truly breaks down the reality of building an identity-based business. If you’ve ever felt like your current lifestyle doesn’t match your inner potential, this conversation is the roadmap to bridging that gap. What does it actually mean to be a confidence coach? It’s more than...

"I don't know the first thing about recipes... but the app does." In Part 2 of this Weekly Keyholder audit, we move from the "how-to" of building to the "how-much" of selling. If you’ve ever wondered if your niche idea actually works in the real world, this breakdown of the Healthy EDT App (Eating, Diabetes, Thyroid) is your roadmap. [Key Takeaways in Part 2] 💎 The Tri...

"I just learned how to make an app from Vibe Coding." The era of spending thousands on developers is over. In Part 1 of this Weekly Keyholder session, Truly audits a student who has officially become a CPD Vibe Coding Specialist—building functional health apps and e-book creators without writing a single line of traditional code. [Key Takeaways in Part 1] 💎 What is Vibe Coding? Understand...

"I just learned how to make an app to build your community." The barrier to entry for tech-based businesses has officially collapsed. In this Weekly Keyholder session, TRULY audits a student who has transitioned from a "vibe" to a certified Vibe Coding Specialist, building real-world solutions for the health industry. [Key Takeaways] 💎 The Power of Vibe Coding: How the new era of...

"If you can’t write down how long you laughed today, you aren’t laughing enough." In this episode of this Keyholder Coaching Session, Truly proves that scaling a business isn't just about spreadsheets—it’s about your physical and emotional fuel. [Key Takeaways in Part 2] 💎 Overcoming the "Survey Struggle": How to move past the need for "minimum questions" and just star...

Step inside a high-level accountability call where we break down why the top 10% of your year—exactly 36.5 days—should be dedicated to "not doing shit." This isn't a pass to be lazy; it’s a strategic requirement to ensure that when you are working, you are 100% effective. [Key Takeaways in This Part] 💎 The 90/10 Teeter-Totter: Understanding the balance between "living" and &#3...

Welcome to an inside look at a private accountability call. You’ll hear a real-time business audit as Truly coaches his client through the hurdles of launching her "Audit Your Policy" brand. If you’ve been stuck on the "minimum questions" for a survey or feel paralyzed by perfectionism, this episode is your blueprint for moving forward. [Key Takeaways] The 90/10 Teeter-Totter: Why...

What would the Million Dollar version of me do?" If you can’t answer that question at the drop of a hat, you aren't ready for the success you claim to want. In Part 2 of "Leverage Your Confidence," Truly reveals how to take the data from your confidence audit and turn it into a high-leverage identity shift for 2026. In this episode, we move into the "Leverage" phase. Every...

If you aren’t becoming more confident daily, you’re becoming less confident. In Part 1 of this "Leverage Your Confidence" masterclass, Truly breaks down why confidence isn’t just a feeling—it’s data that can be measured, leveraged, and monetized to scale your business. Step into a high-level coaching session designed specifically for business owners who are ready to increase their prices a...

Confidence isn't just a feeling—it’s a financial asset. If you aren't using your confidence to increase your sales and raise your prices, you are leaving money on the table. In this episode, TRULY breaks down the 6 ways to leverage your confidence to create immediate advantage, influence, and output in your business. Welcome to a deep dive into the "Confidence Vault." This isn'...

"If I’m going to struggle with my weight, I’m going to do it in style."  In Part 2 of this raw Accountability Coaching session, Truly moves from the bank account to the closet. If you’ve been "hiding" behind your clothes or waiting until you "lose the weight" to start acting like a leader, this video is your wake-up call. We continue the live Confidence Audit, diving deep i...

Is your shyness costing you money? Most people treat confidence like a "vibe" or a personality trait, but in this live accountability coaching session, Truly reveals why confidence is actually a scientific system that you can manipulate, monetize, and measure. In this first of a two-part series, step inside a raw "Confidence Audit" with a student who is currently operating at only...

What happens when you sit down for a raw, unfiltered Confidence Audit?  In this video, you aren’t just listening to a tutorial—you are stepping into a live accountability coaching call where Truly breaks down the "5-Layer Confidence Framework" for a client struggling with self-expression and professional growth. Watch as Truly identifies exactly where his student’s confidence is "leaki...