the TrulyTruly Show

"Five reasons you’re leaking money in your business right now." If you hesitate before sending a price, undercharge to feel safe, or fail to follow up, you are actively blocking your own income. It's time to stop treating your business like a "cash grab" and start building it like a "cash machine". In this episode, we break down the five most common money leaks that pla...

If you believe there’s money missing in your business, you need the missing money calculator. Many entrepreneurs wait for a sign to take action; this is that sign. If you feel like your business is chaotic, you might not be lazy. You might simply be operating in the wrong role. Are you a Simplifier or a Multiplier? This session breaks down the natural wiring of business owners. Simplifiers create...

Mistakes are marketable assets that allow an audience to identify with a leader who has already put in the necessary reps. This session reveals why past battles with confidence and business frustrations are the exact tools needed to build a high-level coaching framework. 📊 Measure Your Confidence: [MyConfidenceScore.com] 🔐 Enter The Vault: [TheConfidenceVault.net] 💸 Find out how much you’re los...

"How you do anything is how you do everything." If you’re confident in the boardroom but shrinking in your personal relationships, there is a disconnect in your framework. In this episode, we break down how to stop the "internal back-and-forth" and start navigating the toughest conversations in your life and business. 📊 Measure Your Confidence: [MyConfidenceScore.com] 📅 Join the...

Most people are so quick to make money that they forget the very thing that generates it. Truly breaks down the "Bunny Trail" of self-discovery and the exact framework used to engineer confidence for high-level business owners. What happens when you stop looking at confidence as a "feeling" and start looking at it as data? This segment explores the transition from networking in roo...

"Do you know anyone confident enough to even say they’re a confidence coach?" In this guest appearance on IG Live, Truly breaks down the reality of building an identity-based business. If you’ve ever felt like your current lifestyle doesn’t match your inner potential, this conversation is the roadmap to bridging that gap. What does it actually mean to be a confidence coach? It’s more than...

"I don't know the first thing about recipes... but the app does." In Part 2 of this Weekly Keyholder audit, we move from the "how-to" of building to the "how-much" of selling. If you’ve ever wondered if your niche idea actually works in the real world, this breakdown of the Healthy EDT App (Eating, Diabetes, Thyroid) is your roadmap. [Key Takeaways in Part 2] 💎 The Tri...

"I just learned how to make an app from Vibe Coding." The era of spending thousands on developers is over. In Part 1 of this Weekly Keyholder session, Truly audits a student who has officially become a CPD Vibe Coding Specialist—building functional health apps and e-book creators without writing a single line of traditional code. [Key Takeaways in Part 1] 💎 What is Vibe Coding? Understand...

"I just learned how to make an app to build your community." The barrier to entry for tech-based businesses has officially collapsed. In this Weekly Keyholder session, TRULY audits a student who has transitioned from a "vibe" to a certified Vibe Coding Specialist, building real-world solutions for the health industry. [Key Takeaways] 💎 The Power of Vibe Coding: How the new era of...

"If you can’t write down how long you laughed today, you aren’t laughing enough." In this episode of this Keyholder Coaching Session, Truly proves that scaling a business isn't just about spreadsheets—it’s about your physical and emotional fuel. [Key Takeaways in Part 2] 💎 Overcoming the "Survey Struggle": How to move past the need for "minimum questions" and just star...

Step inside a high-level accountability call where we break down why the top 10% of your year—exactly 36.5 days—should be dedicated to "not doing shit." This isn't a pass to be lazy; it’s a strategic requirement to ensure that when you are working, you are 100% effective. [Key Takeaways in This Part] 💎 The 90/10 Teeter-Totter: Understanding the balance between "living" and &#3...

Welcome to an inside look at a private accountability call. You’ll hear a real-time business audit as Truly coaches his client through the hurdles of launching her "Audit Your Policy" brand. If you’ve been stuck on the "minimum questions" for a survey or feel paralyzed by perfectionism, this episode is your blueprint for moving forward. [Key Takeaways] The 90/10 Teeter-Totter: Why...

What would the Million Dollar version of me do?" If you can’t answer that question at the drop of a hat, you aren't ready for the success you claim to want. In Part 2 of "Leverage Your Confidence," Truly reveals how to take the data from your confidence audit and turn it into a high-leverage identity shift for 2026. In this episode, we move into the "Leverage" phase. Every...

If you aren’t becoming more confident daily, you’re becoming less confident. In Part 1 of this "Leverage Your Confidence" masterclass, Truly breaks down why confidence isn’t just a feeling—it’s data that can be measured, leveraged, and monetized to scale your business. Step into a high-level coaching session designed specifically for business owners who are ready to increase their prices a...

Confidence isn't just a feeling—it’s a financial asset. If you aren't using your confidence to increase your sales and raise your prices, you are leaving money on the table. In this episode, TRULY breaks down the 6 ways to leverage your confidence to create immediate advantage, influence, and output in your business. Welcome to a deep dive into the "Confidence Vault." This isn'...

"If I’m going to struggle with my weight, I’m going to do it in style."  In Part 2 of this raw Accountability Coaching session, Truly moves from the bank account to the closet. If you’ve been "hiding" behind your clothes or waiting until you "lose the weight" to start acting like a leader, this video is your wake-up call. We continue the live Confidence Audit, diving deep i...

Is your shyness costing you money? Most people treat confidence like a "vibe" or a personality trait, but in this live accountability coaching session, Truly reveals why confidence is actually a scientific system that you can manipulate, monetize, and measure. In this first of a two-part series, step inside a raw "Confidence Audit" with a student who is currently operating at only...

What happens when you sit down for a raw, unfiltered Confidence Audit?  In this video, you aren’t just listening to a tutorial—you are stepping into a live accountability coaching call where Truly breaks down the "5-Layer Confidence Framework" for a client struggling with self-expression and professional growth. Watch as Truly identifies exactly where his student’s confidence is "leaki...

Your clothing isn’t just fashion — it’s positioning. In this episode, we break down the “Clothing Layer” of confidence and how your appearance directly impacts sales, client attraction, authority, and pricing power. If your audience wears something, you should wear it too — just better. We discuss: • The “Same But Better” positioning strategy • Why congruency builds trust instantly • How posture i...

Most people think income problems are work ethic problems. They’re not. In this episode of Confidence Challenge, we break down the Cash Flow Layer of Confidence — where pricing, negotiation, environment, and money psychology collide. Inside this episode: • Why low income is usually a confidence environment problem • The “Favorite Number Formula” for pricing and negotiations • How to structure offe...

You don’t need more motivation. You need to stop delaying the things that grow your business. In Part 3 of the Confidence Challenge, we break down: Why procrastination is really “delay” How delay quietly kills sales and opportunities The 1-in-5 Rule to force consistent action Why “If I was more confident, I would…” is a lie How language shapes your income and identity Most entrepreneurs don’t have...

Most entrepreneurs are overwhelmed because they’re focused on the wrong things. In Part 2 of the Confidence Challenge, we break down the 80/20 Rule (Pareto Principle) and how 20% of your skills are responsible for 80% of your business results. Confidence doesn’t come from hype. It comes from competency and trust. In this episode, we cover: How to identify the 20% of skills solving 80% of your prob...

Most people think confidence is a feeling. It’s not. It’s a system — and if you don’t understand how to apply it, you’re paying what I call the Ignorance Tax. In Part 1 of the Confidence Challenge, I break down: The 5 Layers of Confidence The difference between self-confidence and applied confidence Why most people are undertrained (not broken) How competency can add $400+ per month starting now H...

Is your shyness costing you money, peace, or momentum? Most people think confidence is something you’re born with, but in this "Confidence Challenge Live" session, we break down why confidence is actually a system & not just a personality trait. In this confidence challenge masterclass, Truly reveals the 5-layer framework that moved him from a life of being timid and unfulfilled to a l...

This is the final episode of Cunctation, where I break down why $1,000 offers often close easier than $197 offers—and how educating the cost of inaction changes everything. Most business owners think lower prices make it easier to sell. In reality, low prices keep you surviving. Higher-ticket offers—when positioned correctly—help you thrive. In this training, I explain: 👉 Why $197 offers rely on...