The SEO Mindset Podcast

When someone asks how your day was, do you tell them how much you got done, or how today has made you feel? It’s easy to let productivity be the way that we measure ourselves and the success of our days. I know this is definitely me, and I didn’t realise it until someone pointed out that I always answer with how productive I have been, rather than what I have enjoyed… I am joined by Steve Paine, M...

More than half of UK professionals say they’re burnt out right now, and 9 in 10 adults have experienced high or extreme pressure or stress in the past year. That’s probably you, or the person sitting next to you. So why are so many of us struggling? And why do so many of us miss the signs, or only spot them when it’s already too late? This week, Anu Ramani joins us to talk about burnout. She share...

Do you self-sabotage? It might be a hard question to answer. You may not know if you do, which means you could be self-sabotaging without even realising it. In this week’s episode, we’re exploring self-sabotage. We ran a little poll on LinkedIn, so we’ll be discussing the results and the comments on the thread. Sarah and Tazmin also reflect on how self-sabotage shows up for them, from procrastinat...

Feeling frustrated at work? You're not alone, and sometimes that frustration is telling you something important. In this bonus episode, Tazmin shares three questions to help you understand what's really behind your frustration, identify what you can change and take back some control, before revisiting one of our most popular episodes, packed with practical strategies to help you feel calmer and ha...

In this live podcast, we explore why career longevity isn't about keeping up with change, it's about learning to lead yourself through it. Success is often presented as a simple formula. Work harder + Do more = Achieve more. But what happens when the success you're chasing leaves you exhausted, disconnected, or wondering "is this really what I want?" Hustle culture has taught many of us that const...

With just three months left in the year, are you feeling motivated to finish strong or wondering where the time has gone? In this bonus episode, Tazmin shares three practical ways to reflect, refocus and make meaningful progress without falling into the trap of doing more for the sake of it. Plus, revisit the Breaking Free From the Success Trap episode and explore what success really means to you....

I want you to be honest. How many times this year have you said, "I promise I will rest once this project's done. I promise I will take that holiday." Or answered emails late into the night, 10pm, 11:00pm, midnight, or sometimes early hours of the morning because it felt like that was the only way that you could keep up with everything that you're juggling. We 100% get it and is exactly why our ne...

When was the last time something went wrong? Whether you’re in house or agency side, when did something not quite go to plan? We’re human. Mistakes happen. Things happen that are outside of our control. However, it doesn’t make it easier. This week we're joined by CEO and Founder, Paul Ince, to discuss this very topic. We discuss what happens when things go wrong and client/business relationships...

What can 6.77 million LLM sessions tell us about the future of search? Turns out quite a lot! This is a special episode sponsored by Previsible, where we chat about their 2026 State of AI Discovery Report, with their Senior SEO Consultant Ana Fernandez. She shares the methodoloy behind the report, how traffic from AI compares to other searches, how much of the traffic ChatGPT commands, plus SO muc...

What if the story you tell yourself about who you are is shaping your life more than you realise? In this episode, Tazmin and Sarah explore where our inner stories come from, how they become patterns, and why changing them requires more than positive thinking, it requires action that gives us evidence for a new story. Packed with insights, personal stories and of course ways to take action, this e...

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. Haven't listened to Part 1 of our conversation with HarRoop Sandhu on EDI (Equality, Diversity and Inclusion), Identity and Belonging yet? We recommend starting there, you'll find the link below. Already listened? Then you're exactly where you need to be, because this is...

You're probably expecting a new podcast episode today, it is Thursday after all. However, Sarah is currently taking a break this week, she's on holiday and currently by the seaside. Don't fret, she's only away for a week, meaning there will be a podcast episode waiting for you next Thursday (10th September), which will be the second part of our conversation with HarRoop Sandhu. This gives you the...

Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination. June was Pride Month which celebrates and supports the LGBTQ+ community. July was South Asiain Heritage month, which celebrates south asian art, food, music and culture. Its good that we have these moments in the calendar, but we have to remember why events such as these...

Would you move from your home country to pursue your SEO or marketing career? That is exactly what our guest, Zarin Tasnim Salahuddin, did. Zarin is originally from Bangladesh, and she bravely decided to pack her bags, jump on a plane, and move her life to Nottingham, here in the UK. In this episode, she shares her journey, from finding work and stepping into new roles, to the challenges she's fac...

Do you break out in a cool sweat when thinking of SEO sales pitches? We’ve all been there. On both sides, whether you’re giving a pitch or reviewing one and it doesn’t go to plan and you want the ground to open up and swallow you up. What if I told you that improv can help? I am not bonkers, bear with me. Derek Hobson joins the podcast to talk about this very topic. He shares the best and worst ex...

Wouldn’t it be wonderful if there was a cure for imposter syndrome? We all have to deal with it - it sneaks up time and time again. And the funny thing is, how can you be an imposter to something that you’ve been invited to? Most of the times we struggle with it, we’ve been invited to contribute or definitely have a right to be there. This week I have Dhea Mohammed joining me on the podcast to tal...

Whether you're actively looking for your next SEO role or simply future-proofing your career, this episode is packed with practical LinkedIn advice you can put into action today. Adrijana joins Tazmin to discuss what recruiters look for, the biggest mistakes to avoid, and how to turn your profile into a career asset. About Adrijana In a parallel universe, I'm a hip-hop and Latin dancer with my own...

Remote working sounds like a dream: work for any company, anywhere in the world and if you're lucky, they'll even fly you out on work trips. Something that is not often spoken about is the transition into different workplace cultures, depending on where in the world a company is based, especially if its different from your own background. This week, I'm joined by two guests Roxana Stingu, and Laur...

AI is transforming our industry, and in this weeks episode Tazmin speaks to Jordan Koene who shares why independent thinking, judgement, and staying human may be the most valuable skills we can develop not just for career success but for our ability to protect the communities that are important to us, and society at large. About Jordan Jordan Koene is the CEO and Co-founder of Previsible, a search...

Did you know Romesh Ranganathan was a maths teacher before pursuing stand-up full time. Wanda Sykes worked as a contracting specialist with top-secret security clearance at the NSA up until the 90s before quitting to pursue stand-up full-time. Moving from comedy to music. Before making it big, John Legend worked as a management consultant. You may be thinking, this is The SEO Mindset Podcast, why...

The questions we type into Google say more about us than the things we say out loud, and this is certainly true on sensitive topics such as stress and burnout. Search data shows us what people are looking for, what they’re worried about, what they’re struggling with, and how our behaviour is shifting in ways we don’t always notice. In this episode Steve Paine and Tazmin talk about what this data r...

Let's talk about luck. Is it random? Something that happens to other people, at the right time, in the right place. Or is it something we can actively influence through how we show up, the decisions we make, and the way we move through our careers? In this episode, Tazmin is joined by Mel Barfield who explains why it is the latter and what we can do to be 'more lucky'. About Mel Mel is Managing Pa...

We're coming to the halfway point of the year making it the perfect moment to pause and ask: where did the first six months go? In this bonus episode, Tazmin gets honest about that familiar feeling of falling behind on January's big intentions, and shares exactly what she's doing about it. Rather than panicking about the six months ahead, Tazmin walks through her own 90-day reset, a more tangible...

As the pace of the world gets even faster, In many organisations, the desire for more initiative and ownership is being met with increased control, oversight, and decision bottlenecks. Claire Lowry-Hubball joins Tazmin for this episode to explore why leadership paradox exists and how building leadership capability throughout the business could be the key to adaptability, performance, and sustainab...

AI is quietly reshaping burnout, not by reducing workload but by increasing mental load, decision fatigue, and the pressure to constantly optimise. In this week's episode Tazmin explores how efficiency leads to exhaustion, and what burnout in the age of AI looks like. She unpacks the hidden patterns behind “AI-related burnout,” and shares practical ways to use AI without losing boundaries, clarity...