The SEO Mindset Podcast

Did you know Romesh Ranganathan was a maths teacher before pursuing stand-up full time. Wanda Sykes worked as a contracting specialist with top-secret security clearance at the NSA up until the 90s before quitting to pursue stand-up full-time. Moving from comedy to music. Before making it big, John Legend worked as a management consultant. You may be thinking, this is The SEO Mindset Podcast, why...

The questions we type into Google say more about us than the things we say out loud, and this is certainly true on sensitive topics such as stress and burnout. Search data shows us what people are looking for, what they’re worried about, what they’re struggling with, and how our behaviour is shifting in ways we don’t always notice. In this episode Steve Paine and Tazmin talk about what this data r...

Let's talk about luck. Is it random? Something that happens to other people, at the right time, in the right place. Or is it something we can actively influence through how we show up, the decisions we make, and the way we move through our careers? In this episode, Tazmin is joined by Mel Barfield who explains why it is the latter and what we can do to be 'more lucky'. About Mel Mel is Managing Pa...

We're coming to the halfway point of the year making it the perfect moment to pause and ask: where did the first six months go? In this bonus episode, Tazmin gets honest about that familiar feeling of falling behind on January's big intentions, and shares exactly what she's doing about it. Rather than panicking about the six months ahead, Tazmin walks through her own 90-day reset, a more tangible...

As the pace of the world gets even faster, In many organisations, the desire for more initiative and ownership is being met with increased control, oversight, and decision bottlenecks. Claire Lowry-Hubball joins Tazmin for this episode to explore why leadership paradox exists and how building leadership capability throughout the business could be the key to adaptability, performance, and sustainab...

AI is quietly reshaping burnout, not by reducing workload but by increasing mental load, decision fatigue, and the pressure to constantly optimise. In this week's episode Tazmin explores how efficiency leads to exhaustion, and what burnout in the age of AI looks like. She unpacks the hidden patterns behind “AI-related burnout,” and shares practical ways to use AI without losing boundaries, clarity...

Want to know how you can do your bit to become a more inclusive marketeer? Of course you do, because the world is a better place when we show up as allies for one another. This episode is part 2 of Sarah's brilliant conversation with Laura Iancu: founder of Searchpedia, SEO Gal at Octopus Energy, and proud member of both Women in Tech SEO and Neurodivergents in SEO. If you haven't caught part 1 ye...

Nearly 40% of discrimination cases are never reported. Employee claims of discrimination hit a record high in 2024 (the highest level in nine years of tracking) - and that's just what gets reported. 45% of workers aren't even aware their company has an anti-discrimination policy. Let some of those numbers sink in... This week on the podcast I am joined by Laura Iancu, founder of Searchpedia, the S...

Are you aware of your own biases? You judge someone who picks mayo over ketchup on their chips. You look on in disbelief when people add milk to their coffee, because everyone knows the only way to drink it is black. Joking aside, this week we're talking about the biases that exist in the SEO industry. I'm joined by Lydia Fox, Head of SEO at Serpify, who specialises in off-page strategies for YMYL...

AI was supposed to save us time. So why do so many of us feel more overwhelmed than ever? We use AI to answer questions, speed up workflows, and handle the tasks we find dull or time-consuming. Is it actually increasing our efficiency, or just quietly reshaping our ability to think, connect, and build skills. This week, we have such a treat for you. Last week was brightonSEO, and we teamed up with...

What if every piece of content you've pushed out to "stay visible" has actually been quietly costing you, not in reach, but in trust? In yourself, and in the people you're trying to reach. There's a pressure most creators know intimately but rarely name out loud: the pull to make content that performs rather than content that actually sounds like you. This episode explores this very topic and asks...

April is Stress Awareness Month and this episode challenges the idea that stress is something we simply have to put up with. Stress Awareness Month is led by the Stress Management Society and exists to help people understand stress better, talk about it more openly, and manage it in ways that genuinely support their wellbeing. This year's theme is #BeTheChange , a powerful call to personal agency,...

We’ve been sold the idea that hustle leads to success, but what if it’s leading you in the wrong direction? In this episode, we explore the difference between hustle and alignment, and why so many high achievers are building lives that look right but feel wrong. Plus, a simple 3-step audit to help you realign your version of success. About 'The SEO Mindset' Podcast Build your inner confidence and...

Do you feel guilty saying no? If you're used to being a people pleaser and saying yes all the time, it's hard saying no and putting in boundaries. We're revisiting an episode from the archives about why people pleasing is holding us back. Before getting into the episode, Sarah (who is all too familiar with people pleasing) shares practical steps we can do when we get that guilty feeling, and are o...

Who's in your inner circle, and what five people you spend the most time with? Are they helping you thrive or holding you back? This week, Tazmin discusses why your inner circle is important, and walks you through an easy strategy to help you surround yourself with the right people. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that wil...

40% of survey respondents have experienced burnout, stress, and fatigue due to workplace communication issues. Let that sink in a moment. Communication skills are crucial in the workplace. We share more interesting stats, our own experiences, benefits and practical strategies. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give...

As our current season draws to an end, here's a recent guest recap covering episodes that you may have missed. We know you're expecting a brand new episode today, but sometimes life gets in the way of podcasting (shock horror) but we didn't want to leave you empty handed. We've had some cracking guests this season including Steve Wilson-Beales, Chiazom Nwachukwu, Fleur Peacock and Jack Chambers-Wa...

Is it a good idea to use AI? We explore this very topic with Jack in this week's episode of the podcast. We discuss why it seems to be like marmite, people either love it or hate it, and our own thoughts and experiences on the topic. We also share if and how we're using AI in our day to day. 🎟️ Get your free ticket to the LIVE podcast About Jack: Jack is an SEO Specialist with 5 years of experienc...

How does constant pressure and demands impact our personal and work life? We have Fleur Peacock on the podcast to discuss this very topic. The average person receives 146 phone notifications daily, which translates to one notification every ten minutes. It’s no wonder we struggle to switch off, and feel constantly under pressure. Sarah and Fleur talk about the chaos of demands on people today, how...

What is self-awareness and why is it so important? That's exactly what we discuss on this week's episode with Chiazom Nwachukwu. We discuss what self-aware means to us, challenges we've overcome, that one 'aha' moment and 3 practical strategies that you can implement today to change our mindset and be more self-aware. About Chiazom Chiazom Nwachukwu is a Digital Marketing Professional and the foun...

Last year was tough and many are questioning if now is a good time for a career shift? Shifting career paths isn’t just a practical decision, it’s an emotional one. In this episode, we explore how to navigate redundancy, exhaustion, or misalignment with honesty and steadiness, before making any big moves. We’ll share how to pause, reflect on what you actually want your life to feel like, and take...

What is analytical thinking and why is it important in the workplace? According to a survey (link in resources) 69% of employers said analytical thinking is a top skill. We discuss what analytical thinking actually is, how it relates to SEO and make sure to stick around to the end as we also discuss practical strategies to improve this skill (whilst also looking after your mental health and wellbe...

How do you effectively set goals when life gets in the way? Even the best plans can fall apart when life gets busy, messy, or exhausting. In this episode, Tazmin shares how to adapt your goals when your energy dips, build a “bare minimum” version of your plan, and keep moving forward without abandoning yourself. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindse...

How do you choose the right goal, and not just a good one? In this bonus episode, Tazmin reflects on one of the most overlooked reasons people struggle to feel successful.... By choosing goals that look good on paper but don’t feel right in real life. She shares two simple questions to help you choose goals that truly support the person you are and the one you are becoming. About 'The SEO Mindset'...

What are the common causes for a lack of or poor focus, and can it be fixed? This is the very topic we explore with guest, Steven Wilson-Beales. We cover what having focus means, his own experiences, and practical strategies you can implement to improve. About Steven: Steve brings over 20 years of experience managing digital content teams across music, entertainment, education, and publishing. Cur...