The Medical Marketing Executive

Kurt sits down with Sagar Thaker, Area Vice President of Med Tech at Komodo Health. Sagar talks about how Komodo Health helps healthcare providers improve the quality of care by leveraging the power of data analytics. He also shares advice about change management and reminds teams to focus on the “why” behind changes and initiatives.

Host Kurt Lefever sits down with Kurt Hurley who was most recently the Chief Marketing Officer at American Family Care. Kurt Hurley talks about the importance of utilizing insights to adapt your marketing to reach your target audience and being mindful of the regulations surrounding the healthcare industry. He also discusses communicating your messaging to patients in a way that is meaningful to t...

Kurt talks with Liz Nolan, Senior Vice President, Chief Communications & Marketing Officer at Valley Medical Center. Liz talks about the pandemic’s effects on healthcare access, health guideline communications, and the rise in the use of telehealth platforms. She shares more about how important it is to create and nurture a sense of belonging in her community and how her team is working to that en...

Kurt talks with David Shenberger, Vice President of Marketing and Consulting Services at CAI. David shares more about how his company was able to adapt to the demands they faced during the height of the coronavirus pandemic. He also talks about how his team has handled massive growth and an increased number of in-person events as the pandemic has begun to wane. Finally, David discusses how importa...

Kurt talks with Scipione Casari, Senior Marketing Director for Merit Vascular (EMEA) at Merit Medical Systems. Scipione gives insight into how the medical technology industry has changed since 2020 and shares more about what companies are currently doing to meet the needs of patients despite supply chain challenges. He also gives practical advice for up-and-coming entrepreneurs and business profes...

Kurt talks with Alain Hamdan, Associate Director of Marketing at Foundation Medicine. Alain speaks to how his team is working together to increase access to diagnostic testing and their upcoming product launch. He also shares some insight into how cross-functional teams should work together to achieve company goals. Finally, Alain discusses the many benefits of collaboration between sales and mark...

Kurt sat down with Scott Templemann, Digital Marketing Director at Advarra, to talk about digital marketing and its rapid rise in necessity since 2020. Scott also shares about SEO and creating unique content with SEO in mind.

Kurt spoke with Aron Feingold, Vice President of Investor Relations & Corporate Communications at Geron Corporation. Aron talks about creating messaging to tell your company’s story to multiple different audiences. She also shares her insight into the role that storytelling plays in corporate communications for pre-commercial companies.

Kurt spoke to Mark Yosick, Director of Surgical Marketing at MIMEDX, about the importance of sales and customer insights in marketing. He talks about building awareness of new technologies among their target audience and shares a creative solution he invented to achieve those goals.

Kurt talks with Don Polite, Chief Marketing Officer at SKYGEN USA, about digital marketing in the healthcare benefits administration space. Don talks about how technology continues to transform this sector and how his team is driving brand awareness and supporting the sales team at SKYGEN.

Kurt talks with Dustin Suntheimer, Director of Marketing at Lighthouse Lab Services. Dustin shares his insights on returning to the office in a post-pandemic world and what it means for the future of digital marketing. He also highlights why understanding the needs of people is critical, and how the right team can help take your business to the next level.

Wendy Lund is a passionate women’s health advocate, adviser, and activist with more than 30 years of experience in marketing and communications. After working at Planned Parenthood, the National League of Nursing and some of the country’s leading healthcare communications firms, Wendy joined Organon, the largest women’s health company of its kind. As Chief Communications Officer, she’s working to...

Kurt talks with Gustavo Almeida, Oncology Marketing Director at MSD. Gustavo talks about adjusting messages and promotional mix to continuing to education through a digital lense. He also explains how critical it is to actually listen to customers and how to maintain your team.

Kurt talks with Kiara Hall, Director of Executive Communications at AmerisourceBergen. Kiara goes into detail explaining her position and the changes that occurred during the pandemic. She also talks about finding the correct path that you're passionate about and remembering that everything happens for a reason and using failures to learn from.

Kurt talks to Imran Hussain, Director of Global Marketing Strategy & Programs at Insightec. Imran talks about driving commercial growth by making it easier for their patients. He also speaks about their developed technology platform to help with immediate results that is backed by understanding and driving the data approach.

Kurt talks with Kimberly Cieslak, Vice President of Marketing at LeMaitre. Kimberly talks about the rise of her company as she has been a part of its growth and transformation since the beginning. She explains the positives of being authentic and building real relationships and also talks about the development of a new system that has brought many successes to LeMaitre.

Kurt talks with Jim Martinec, Head of North America Customer Marketing at Grifols. Jim talks about maintaining and leading his team while continuing to grow and achieve new goals. He also dives into creating an environment and listening to customers to prioritize issues that need fixing.

Kurt talks with Evan Webster, Community Relations Director/Marketing Admissions Manager at Anna Maria of Aurora. Evan talks about the campus of Anna Maria of Aurora and explains how it stands above the competitors and corrects the misconceptions of the industry. He also explains the values of having a passion for your position.

Kurt talks with Claire Concowich, Director of Marketing at Letco Medical. Claire talks about creating personalized strategies to influence the decision makers. She communicates about treating your audience the way you would like to be treated and to value the relationship for the best growth and connection.

Kurt talks with Dr. Maria Espinola, Chief Executive Officer at Institute for Health Equity and Innovation. Dr. Maria speaks upon her mission of helping minorities find healthcare with the lack of access in today's world. She also talks about the positives of keeping an open mind and leading by example.

Kurt talks with Jasmine Carver, Marketing Manager of Lead Generation at Quest Diagnostics. Jasmine talks about discovering new marketing opportunities while identifying targets and personas for the best strategy. She also explains the idea about being an eagle in a turtle's world to overcome and win.

Kurt talks with Saurabh Shah, Senior Marketing Director at Medtronic. Saurabh talks about overstepping the boundaries to achieve the best long-term results. He also speaks on the different facets of marketing and the skills that have allowed him to grow and evolve through the company.

Kurt talks with Matt Bettis, Director of Marketing Programs at Brightree. Matt talks about the different stages on the rise to his position today. He explains how being creative and making personalized content will attract the specific organizations. While marketing, he talks about the value of staying genuine and building trust with the audience.

Kurt talks with Lauren Davis, Manager of Specialty and Physician Marketing at Norton Healthcare. Lauren talks about the collaboration of new and traditional trends. She also speaks on the valuable lessons she has learned while always trying new things. While reaching her audience, she continues to learn by placing herself in their shoes.

Kurt talks with Carlos Rangel, Head of Digital Transformation at PharmCoRx. Carlos talks about creating and managing online and offline experiences for their clients. He also talks upon the shift to Digital Health and the newer technology utilization.