The Medical Marketing Executive

Kurt interviews Tiffany Tuetken, Associate Vice President of Product Marketing at HealthStream. HealthStream offers learning content, applications, and scheduling and operational software to healthcare teams. Tiffany chats with Kurt about identifying customers’ pain points, prioritization in marketing and sales, and the importance of metric tracking.

Kurt sits down with Christopher Foust, Vice President of Marketing at healthcare group SpecialtyCare. Christopher discusses his role managing the B2B marketing efforts, internal and external branding, and lead generation at SpecialtyCare. He stresses the importance of human-centric brand messaging in marketing.

Kurt interviews Omar Lansari, Associate Director, US and Global Oncology Marketing at Regeneron. Omar chats with Kurt about marketing pharmaceuticals with careful brand messaging and launching new products. Regeneron is a leading biotechnology company that develops, manufactures and commercializes medicines.

Kurt interviews Matt Koyak, Director of Marketing at Regional One Health. Regional One Health is a Memphis-based hospital system providing a wide range of services and well known for its trauma care. Matt chats with Kurt about rebranding, the successful Specializing in Tomorrows campaign, and how storytelling is the key element to marketing in the medical field.

Kurt interviews Erin Powers, Vice President of Global Marketing and Product Strategy at BVI Medical. BVI Medical is a global manufacturer and distributor of surgical devices dedicated to ophthalmology. Erin discusses the importance of engaging with and deeply understanding customers, describing marketing as a "partnership at the end of the day". She also stresses that folks with creative backgroun...

Kurt sits down with Meera Gopalakrishnan, Chief Marketing and Commercial Officer, Ultrasound, at GE Healthcare. Meera discusses how she articulates value to customers, and shares insights about innovation and maximizing the potential of not-so-obvious opportunities.

Kurt interviews Lynn Robbins, Vice President of Marketing at Traditions Health. Traditions Health is a hospice and home health care provider with locations across 18 states. Lynn discusses the current growth Traditions is seeing, and the importance of handling every step of expansion with proper grace and respect.

Kurt interviews Katie Jeschke, Associate Director of Safety Assessment Marketing at Charles River Laboratories. Katie speaks about the ins and outs of her role, in which she develops marketing strategies to connect with scientists at various levels, and communicates how CRL can help them efficiently develop and manufacture drugs and therapeutics.

Kurt speaks to Dr. Suzanne Minton, the Director of Content Strategy at Certara, who supports more than 2,000 clients across the pharmaceutical industry.

Kurt talks to Patrick O’Connell, the Vice President of Marketing and Communications and SHINE Technologies. Patrick explains about the importance of storytelling in his work as trying to spread the message of a start-up business and make his messaging resonate.

Kurt speaks to Mike Baldzicki, the Chief Brand Officer at AscellaHealth, on why he sees the consumer – or in his case, the patient – journey absolutely critical to understand before putting any work to the marketing plan.

Kurt sits down with Misty Kleman, Product Marketing Director at McKesson. Misty talks about how – and why – to make marketing personal, and not just in medical marketing. She also discusses the importance of being agile and adaptable in today’s marketing environment.

Kurt speaks to Lauren Donahoo, the Marketing Director at Professional Physical Therapy, where she explains the importance of daily flexibility in the field of marketing.

Kurt talks to Liam Burns, Vice President of Marketing at CONMED Corporation, where he discusses the importance of diversity in larger marketing teams to better fulfill the customer’s needs.

Kurt talks to Laurence Smith, a Senior Director in Marketing at Takeda, a pharmaceutical manufacturing company, based in Boston. Laurence explains about marketing in a complicated and regulated industry, and how you need the curiosity and willingness to learn to succeed in this ecosystem.

Kurt speaks with Jelena McMillan, the Associate Vice President for Customer Insights at MiMedx: a wound care and a therapeutic biologics company. Jelena explains how it’s easy to lose sight of the customer when you’re so embedded in your company’s internal processes – but that it’s critical to never lose sight of them in all your work.

Kurt talks with Ellen Donahue-Dalton, Chief Medical Officer of VillageMD. VillageMD is transforming the way healthcare is delivered and Ellen talks in detail about defining the primary care category in a new way. In this episode, Ellen talks about what VillageMD is doing in partnership with Walgreens, how they’re changing healthcare in a retail setting and why value-based care is critical to Villa...

Kurt sits down with Jamie Friscino, Director of Product Marketing at Definitive Healthcare. Jamie talks about why now, more than ever, is a great time to be in product marketing, despite ongoing supply chain challenges. He shares how his team is working to help shorten the sales cycle, keep conversations moving, and creating useful collateral to transform the negative market aspects into positives...

Kurt sits down with Glen Handley, Vaccine Marketing Team Lead at Merck. Glen talks about his team’s unique position of creating campaigns for two different audiences about the same product - patients and healthcare providers. He also discusses how looking at things differently and challenging the status quo has paid off well.

Kurt sits down with Todd Unger, Chief Experience Officer and Senior Vice President of Physician Engagement at the American Medical Association. Todd shares some of the innovative ways that he and his team have supported new and existing physicians during the height of the pandemic. From creating a star-studded tribute to celebrate 2020 medical school graduates to forming a recovery plan to help ph...

Kurt sits down with Natalie Adis, MBA, Director of Digital Marketing and Analytics at Marquis Health Consulting Services. Natalie talks about the rapid rise of digital marketing and communication through digital channels in the wake of the pandemic. She also shares advice on making sure your website responsive and up-to-date since it is crucial that your customers and community have a positive exp...

Kurt talks with Ryan Bonnici, Chief Marketing Officer at Gympass. Ryan shares more about how the awareness of employee wellness has grown in recent years and how wellness companies like Gympass can position themselves as a benefit to offer potential employees. He also talks about how the team at Gympass quickly pivoted from in-person to virtual offerings and how they’re continuing on as the pandem...

Kurt spoke to Jennifer Matta, Vice President of Digital Marketing and Social Strategy at Syneos Health, about how technology is changing the healthcare industry for the better. She talks about how technology has allowed clinicians, patients, researchers, and businesses to connect like never before and the future of digital marketing in the medical space.

Kurt talks with Brian LeCount, Chief Marketing Officer and Vice President of Digital Travel Nursing at Health Carousel. Brian shares how Health Carousel plays an integral part in addressing the growing shortage of nurses within the American healthcare system. He also reminds healthcare marketers that they are ultimately part of a patient’s experience and part of the solution that our healthcare sy...

Kurt spoke to Dan Hofmeister, Chief Marketing Officer at Jenny Craig. Dan talks about how the COVID-19 pandemic shutdowns changed the way Jenny Craig does business. He also shares about how meeting your target audience’s needs is crucial to any marketing strategy, regardless of industry.