The Medical Marketing Executive

Join host Abby Martinez in the latest episode of Medical Marketing Executive Archive Edition as she sits down with Sam Seelbach, Director of Marketing Automation, Personalization and Email Strategy at Children's Health. From her unconventional career path transitioning from American Airlines to healthcare marketing, Sam shares invaluable insights into the challenges and rewards of marketing in the...

In this episode of the Medical Marketing Executive Archive Edition, host Sarah Morse sits down with Lauren Greene, Senior Director of Digital Communications and Marketing for NYU Langone Health, to delve into the intricacies of medical marketing. Lauren sheds light on her role overseeing digital communications and marketing activities targeting patients, physicians, and national reputation buildin...

Join Abby Martinez in the first episode of Medical Marketing Executive Archive Edition as she has an engaging conversation with Moses Salami, Director of Business Development and Marketing at St. Michael's Medical Center in North New Jersey, as they delve into the dynamic world of healthcare marketing. Moses shares his journey from healthcare operations to marketing, highlighting key strategies fo...

Join host Abby Martinez in a captivating conversation with David Rodriguez, Vice President of Professional Relations and Marketing at SmileDirectClub. Explore the evolution of dental marketing over the last three decades and how it intersects with the crucial link between oral care and overall health. From traditional braces to the rise of telehealth in dentistry, David shares insights on empoweri...

Join host Abby Martinez as she delves into the dynamic world of healthcare marketing with guest Erin Thomas, the Marketing Communications Director for The American Heart Association in metro Atlanta. Erin shares her career journey from public relations to healthcare marketing, emphasizing the importance of community connection, storytelling, and innovation in reaching diverse audiences. Discover t...

Join host Abby Martinez in a captivating episode of Medical Marketing Executive as she sits down with Michael Gemmati, Head of Marketing and Portfolio Strategy at Health Recovery Solutions. Discover Michael's unique journey from military healthcare to becoming a leader in marketing. Gain valuable insights into the ever-evolving landscape of healthcare marketing, as Michael shares his experiences a...

Join Abby Martinez, host of Medical Marketing Executive, in a compelling conversation with James Furbush, Vice President of Marketing at AccessOne. Discover how James leverages his journalism background to enhance healthcare marketing strategies, dives into the challenges of building trust in the healthcare sector, and shares insights on crafting content for diverse audiences. Gain valuable perspe...

In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Ashley McCreary, Senior Director and Head of Product Marketing for Aledade with a passion for data and physicians. Ashley shares her remarkable journey in the healthcare industry, from finance to marketing, and how she found her calling working with healthcare providers. Learn how Ashley and her team at Aledade a...

Join host Abby Martinez in a fascinating conversation with Miranda Madar, the Corporate Director for Strategic Marketing at Emory Healthcare, one of the nation's largest academic health systems. Explore Miranda's journey from consumer marketing to the healthcare industry, and learn how she manages the challenges of healthcare marketing in an ever-changing landscape. Discover the importance of blen...

In this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Mike Hall, Vice President of Marketing and Commercial Excellence for SeaSpine. Mike shares his journey from starting in sales to becoming the VP of Marketing overseeing all spinal implants at SeaSpine. He discusses the unique challenges and rewards of marketing in the healthcare field, emphasizing the imp...

In this episode of the Medical Marketing Executive podcast, our host Abby Martinez sits down with Sharon Bournes, a seasoned professional with a unique journey from TV news reporting to healthcare marketing. Sharon shares her invaluable insights into the world of medical marketing, emphasizing the importance of understanding your audience, maintaining consistency in branding, and the critical conn...

In this episode of Medical Marketing Executive, host Abby Martinez sits down with Victor Chan, Vice President of Marketing for Body Vision Medical. Victor discusses how he and his team at Body Vision Medical are using cutting-edge technology, including artificial intelligence, to revolutionize lung cancer diagnostics. They break down the challenges of marketing in the healthcare sector, the import...

In this episode of Medical Marketing Executive, host Abby Martinez sits down with Jaime Ameglio, a marketing and communications expert with a unique journey into healthcare marketing. Jaime shares how her background in literature and creative writing led her to a fulfilling career in healthcare marketing, and eventually to her role as Marketing and Comms Director for CareMax, where she focuses on...

In this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Dara Wheeler, the CMO of Axiom Medical. Dara shares her unconventional path to a career in healthcare marketing, highlighting her background in art history and sociology. Discover how she fell in love with healthcare marketing, earned her MBA, and became a mentor-driven marketing leader. Dara delves into...

In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Julie Kaplan, an experienced marketing executive with a diverse background. Julie shares her unique journey, starting from her days in banking to her current role as SVP of Marketing and Revenue Operations at CareMetx. She provides valuable insights into the challenges of marketing to pharmaceutical companies, em...

Join host Abby Martinez as she sits down with Matthew Koyak, Director of Marketing at Regional One Health, in this episode of Medical Marketing Executive. Matthew shares his diverse career journey, from manufacturing to healthcare marketing, emphasizing the power of storytelling and problem-solving. Learn how the healthcare industry's unique challenges and the use of AI have influenced his marketi...

Join Abby in the latest episode of Medical Marketing Executive as she sits down with the dynamic Danielle Lewan. With a background in news reporting and a passion for creativity, Danielle shares her journey of transitioning from sales to building successful marketing departments for tech start-ups. Delve into the power of storytelling as Danielle explains how human connections are formed through n...

In this captivating episode of Medical Marketing Executive, host Abby engages in an enlightening conversation with David Llewellyn, a marketing aficionado with a diverse background spanning fashion and dentistry. Dive into David's role as he shares his love for the multidisciplinary aspects of marketing, from data analysis to unleashing creativity. Explore the dual audience approach as David unvei...

In this installment, your host Abby engages in a riveting discussion with Rich Palumbo, an industry expert in dental marketing, focusing on dentist facilities and partnerships. Tune in to discover how dental hygienists play a pivotal role in this field and explore the fascinating connection between ancient marketing techniques and modern innovations. Rich delves into the challenges brought by the...

Join us on this episode of Medical Marketing Executive as host Abby engages in an insightful conversation with Brodie Bauders, a seasoned healthcare marketing professional. Brodie shares his journey from starting as a behavioral healthcare case manager to his transition into the dynamic world of healthcare marketing. With a background in psychology, Brodie's unique perspective has shaped his appro...

Join us on the Medical Marketing Executive podcast as we dive into the fascinating journey of Todd Richards, Senior Director of Digital Marketing at Keck Medicine of USC. In this episode, Todd shares his unique path from aspiring meteorologist to healthcare marketing executive. Discover how his diverse background, including roles in meteorology, media, and education, has led him to navigate the ch...

In this episode of Medical Marketing Executive, host Abby sits down with Ian McFadden, a seasoned healthcare marketing executive. Ian's passion for healthcare administration began early, influenced by his mother's work at a VA hospital. He shares his journey from Tuskegee, Alabama to becoming a consultant for hospitals worldwide, all while staying true to his focus on healthcare marketing. Ian emp...

Tune in to the latest episode of Medical Marketing Executive as host Abby interviews Rey Searles, CMO at Life Extension. Rey shares his journey from fine arts and journalism to becoming a marketing expert in the healthcare industry. Discover how Life Extension prioritizes education and consumer trust, offering high-quality dietary supplements and personalized wellness advice. Rey discusses the eve...

Abby interviews Samuel Lau, Vice President of Marketing at City of Hope. Samuel shares his experience in the healthcare industry and emphasizes the importance of providing accurate and accessible information. He also discusses the challenges of marketing in the healthcare field and suggests updating traditional healthcare skills. Tune in to learn more about Samuel's career journey and how he is us...

Abby Martinez interviews Tyler Kimes, Marketing Director at Anteris Technologies. Tyler discusses his passion for working with cutting-edge technology in the field of medical technology and the challenges and opportunities of entering the market. He highlights the importance of aligning their mission with the goal of improving patient outcomes and the diverse contributions that can be made to the...