The Max Revenue Show

In this episode, Trey sits down with Vince DiBenedetto, who grew a $1.5M book into Provant, a $5M agency, in just over 10 years by doing almost everything differently. Instead of using an aggregator, he got his carrier appointments by wining and dining the carriers himself. Instead of building slowly, he bought a book in his first year, and he explains why he wouldn’t tell you to do the same. He a...

In this episode, Micah and Derek dig into underwriter relationships. They explain why your underwriter is in sales too, with rate and retention goals that can line up with yours. They share how to remarket an account and handle last look without burning the incumbent. They also show how underwriters who aren’t on a deal can be one of your best sources of prospecting intel. Resources & Links:...

In this episode, Trey and Micah sit down with Vishal Sankhla, founder of Outmarket, the AI platform already used by 25 of the Top 100 brokerages. Vishal explains why AI won’t replace the producer, three ways it can help you double your book, and what sets Outmarket apart from every other AI tool out there. Learn more about Outmarket: https://outmarket.ai/ Get started with Outmarket Lite: https://o...

In this episode, Brandon looks at AM Best’s commercial auto report, which shows a 55% improvement but still a $2.2 billion underwriting loss. They also cover Lemonade’s Q3, where revenue grew and losses grew right along with it. They wrap up with AIG and Lexington passing on growth for growth’s sake while new capacity floods a softening market. Resources & Links: 💼 Find Your Next Agency: http...

In this peisode Trey and Micah sit down with Dustin Applebaum, president of Element 22, the preferred wholesaler of the Max Revenue Show. Dustin walks through his path from naming Amwins at an ad agency to starting Element 22. They get into why an independent wholesaler can outwork the national shops, what separates a $200K producer from a $2M producer, and how to tell whether your wholesaler is a...

In this episode Trey hands the mic to Micah and Derek Laczniak for the kind of in-the-trenches conversation they started over lunch at the Denver event. The topic is how to market accounts in a “soft” market that ain’t soft everywhere. Property is down, auto and umbrella are up, and the nerd session is on. They get into what spooks auto underwriters, how to show clients your work line by line, wha...

In this episode Brandon Schuh breaks down Zywave’s Broker of the Future study and its claim that AI-native brokers could hit $1M in revenue per employee versus $175K at the traditional shop, then tie it to Willis’s $625M Propel plan, Baldwin’s take-private, how LLM search is sending leads to niche producers, and a recap of the Denver event. Resources & Links: 💼 Find Your Next Agency: https://...

In this episode, Luke Berry is back after closing out 2026 with nearly $1.2 million in new revenue, topping the Max Revenue leaderboard. Trey digs into how he did it, from ditching big events in favor of duck hunts and fishing trips to building real friendships with prospects years before a deal ever shows up. Luke also breaks down how coaching up his team, protecting his calendar, and finally lea...

In this episode, Micah admits his lackluster past with referrals. That’s what makes this year so surprising. One cold call back in 2020 has turned into a chain of half-a-dozen referral opportunities in the last 30 days, including a $12K deal closed in under a week, a $13K account where he cut the client’s premium in half, a $50K deal in the works for next year, and an intro to a plumbing company p...

In this episode, Brandon breaks down why Chubb’s Evan Greenberg and other carrier execs are sounding the alarm on naive capacity flooding the market, and what producers should look for before putting that paper on their book. He also weighs in on the Chubb vs. Marsh fight over AI exclusions and how he’s protecting himself on renewals. Then he shares how he built the London and Bermuda underwriter...

Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: ⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠ 📘 Access Part 1 of Micah's Producer Play...

In this episode, Micah gives a behind the scenes look at his 2026. Every meeting set, every win, every loss, and where his $354K in new revenue actually came from. Micah breaks down revenue from cold calling vs. drop-ins vs. referrals, how his BORs compared to his quoted deals, and how a single book drop turned into a $100K account. Micah also gets honest about the long stretches with zero wins, a...

In this episode, Brandon shares insights from WSIA regarding the E&S market, recent AI regulation, and the latest story making the rounds about Corgi (ALLEGEDLY) Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22in...

In this episode, Trey sits down with Derek Lazniak a $3.5M producer out of Wisconsin. He made partner at 28, built deep niches in manufacturing, metal stamping and cyber, then substance abuse and a string of bad decisions led to his arrest and three months in jail, and he lost it all. Trey sits down with Derek to talk honestly about how he built the book, where it went wrong, and how he’d rebuild...

In this episode, Micah and Trey sit down with AI consultant Josh Guth, the guy who set up Micah's new workflow and is now building him a smarter, AI-powered prospecting and networking engine. Micah walks through how he uses it every Monday to plan his week and keep renewals from slipping through the cracks, and Josh breaks down how he turned a three-day enrollment process into about 90 seconds...

In this episode, Brandon Schuh digs into the Aon and Macy’s story, alleging $13.2 million in commission on roughly $35 million in ancillary benefits premium. He also talks through Corgi’s new sports vertical, Golden. Finally, they look at how WithCoverage is positioning itself against "traditional brokers" and what producers should know as they start seeing them in the market. Resources...

In this episode, Trey talks with Top Producer Andrew Gisriel about how he went from spraying and praying quotes to leading his agency's captive practice. Andrew explains how he uses XDate to start prospecting 30 days after renewal, how long a captive sale really takes, and how vision boards, Captive 101s, and handwritten letters get him in front of his ICP's. Resources & Links: 💼 Find...

In this episode, Trey talks with Andrew Gisriel, a Top Producer who specializes in group captives and does something almost nobody else does. He wins broker of record letters from insureds already inside a captive by going after clients whose brokers set it and forget it. Andrew breaks down how he finds those accounts, what it takes to earn the BOR, and how to make sure you never become the set-it...

In this episode, Trey and Micah reconnect with Jen E. Miller, their former national sales trainer at a previous mega broker. Jen breaks down her 3-step framework for massive book growth, the few numbers that move your book the most, and why the best producer coaching is customized not one-size-fits-all. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Tri...

In this episode Brandon Schuh breaks down Applied Systems' new AI Conductor and their CEO's message to a room full of add-on vendors that homegrown AI tools are a dead end, and Brandon explains why he thinks this moment marks Applied's peak. Then Brandon breaks down NVIDIA's push to make GPUs an insurable, financeable asset and why it reminds him of the credit default swaps behind...

In this episode of the Max Revenue Show, Trey jams with Micah Salas to celebrate his 5-year anniversary of leaving a mega-broker to rebuild his book. Micah reflects on his journey of growing his revenue back past the $1.2M mark from scratch and breaks down the 5 biggest mindset shifts, hard-learned lessons, and tactical strategies he wishes he knew back when he started over. Resources & Links:...

In this episode, Micah and Trey sit down with Geoff Christian, a multi-million dollar EB Producer with Gallagher who has been building EB captives for two decades. Geoff breaks down why the benefits market is more chaotic than he's seen in 27 years, and why that chaos is creating real opportunity for producers who know where to look anbd how to position themselves to insureds. Whether you'...

In this episode Brandon Schuh breaks down the Big I's rosy new agency study, then dives into Meta's new AI assistant, Muse, which can shop insurance on your behalf and sent Allstate and Goosehead stock tumbling. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com/maxrevenue 🔗 Work with E...

In this episode, Trey sits down with Abe Gibson of Burns & Wilcox, a finalist for Rising Star in Cyber Insurance, for a deep dive on all things cyber. Abe explains why pricing keeps dropping even as claims climb, and why that soft market is a big opening for hungry producers. They get into why the $150 cyber endorsement on a GL policy barely covers anything, how sublimited first-party coverage...

In this episode Micah and Trey talk with Jeramie Holt to learn how he ditched cold calling for good by building in-person summits that write almost $200K a year in new business, plus his exact playbook for venue, agenda, and the follow-up that turns "good food and great info" into won deals. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial...