Max Revenue
The Max Revenue Show
Never take advice from someone who inherited their book from daddy. Listen to this podcast instead. Every week Trey Shields and Micah Salas talk prospecting, sales, and productivity for growth-minded Producers building their book from scratch.
Where to listen?
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Episodes
State of the P&C Market Mid Year 2026 with Brandon Schuh 02.07.2026 39:10
In this episode Micah and Trey talk with Mega Producer and Insurance Nerd, Brandon Schuh. Brandon explains where the market is, why it is where it is, and maybe even more importantly, where it's going. Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-...
80% of Insureds Aren't Interested, Here's How to Move Them 30.06.2026 47:16
In this episode, Micah breaks down his curiosity-based approach to moving those "I'm happy with my agent" prospects without resorting to pressure or manipulation. Topics covered: Why the "low-hanging fruit" 10-20% isn't where the real money is How to tell if a prospect is truly loyal or just avoiding confrontation The curiosity framework for getting insureds to take a s...
Top 10 Lessons We Learned From Interviewing Top Producers 23.06.2026 45:27
Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe
QUICKY: 3 Proven Talk Tracks to Win More BORs 18.06.2026 11:15
Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe
The Social Selling Playbook for Insurance Producers with Sims Tillirson 17.06.2026 49:18
........ Resources & Links: 📕 Sims' Social Selling Playbook: https://www.maxrevenuegroup.com/products/social-selling-playbook 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscr...
How To Write $350k a Year By Just Dropping In | David Steenstra 16.06.2026 58:59
In this episode, Trey and Micah sit down with David Steenstra of Christensen Group, a commercial insurance producer who wrote over $900K in new business in 2.5 years entirely through drop-ins. If you've been wondering whether face-to-face prospecting still works in today's world, this one's for you. David breaks down his entire drop-in playbook: how he structures his days, what he says...
2026 Mid Year State of Benefits Address | Luke Berry 11.06.2026 37:08
In this episode, Trey Shields and Luke Barry discuss the evolving landscape of employee benefits, market shifts, and innovative strategies to stay ahead. They explore topics like fiduciary risk, pharmacy drug costs, and the impact of AI on brokerage practices. ........ Key Topics Market structural shifts and leverage trend in healthcare Fiduciary risk and data ownership for employers The rising co...
How To Write $1,000,000 a Year (Yes, Revenue) 09.06.2026 46:43
In this episode, Micah and Trey talk with industry expert Larry Linne. Larry shares how top insurance producers can scale their revenue from six figures to seven figures a year!
Better Than CE: Environmental & Pollution with Tanya Andolsen 26.05.2026 58:27
In this episode, Trey sits down with Tanya Andolsen of Argosy Risk, a 30-year veteran of the environmental insurance industry, to break down everything producers need to know. From why premiums are surprisingly affordable to the hidden gaps in standard GL and property policies, Tanya walks us through site pollution, contractor's pollution liability, transportation coverage, non-owned disposal...
QUICKY: How to Find 3-Star Prospects With 5-Star Potential 21.05.2026 5:29
In this episode, Micah breaks down his framework for identifiying "three-star" prospects with huge upside, before everyone else starts knocking their door down. ........ Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up f...
From Building a $1.6M Book to Building a Best Practices Agency with Josh Gurley 19.05.2026 59:31
Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrev... 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe...
QUICKY: Micah's Simple Proposal Strategy That Wins Deals Like Crazy 13.05.2026 11:14
Resources & Links:📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrev... 🔗 Work with Element22:Email submissions to: maxrevenue@element22ins.comOr call Brian at 843-296-3376📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe...
Your Pipeline is Never Big Enough with Micah Salas 12.05.2026 1:00:05
In this episode, Micah Salas shares how he dug himself out of the worst slump of his career. From tough loss after lough loss to finally getting skins on the wall. Keywords insurance sales, prospecting, pipeline management, agency growth, cold calling, deal closing, insurance strategies Chapters 00:00 From Despair to Success: A Journey of Resilience 09:41 The Roller Coaster of Sales: Managing Expe...
Prospect with Data, Win with Total Cost of Risk | David Carothers 07.05.2026 1:02:33
In this episode, Trey and Micah sit down with commercial insurance legend David Carothers to break down exactly how he prospects with data and sells with total cost of risk. David pulls back the curtain on his full sales process ......... Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue...
The New Reality of Winning with Captives with Will Allen 05.05.2026 1:05:12
In this episode, Will Allen shares his journey of starting a captive, the nuances of selling captives today versus 10 years ago, and how brokers can leverage captives for long-term success. Resources & Links 🚀 Captive 10-Question Cheet Sheet: https://www.maxrevenuegroup.com/products/10-questions-to-ask-about-captives 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxre...
How To Build Program Business, Automate Your Lead Gen, and Own Your Niche with Andrew Wagley 29.04.2026 41:06
In this episode, Trey sits down with Andrew Wagley. Andrew shares his journey from insurance rookie to niche domination, building a successful agency with innovative SEO strategies and programmatic insurance solutions. Discover how he leverages relationships, technology, and niche focus to scale rapidly and efficiently as a one-man agency. Keywords: Insurance, Niche Markets, SEO, Agency Growth, Pr...
Due Diligence vs. BOR Only Debate | Micah Salas & Nick Aube 21.04.2026 1:21:22
Resources & Links: 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: maxrevenue@element22ins.com Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe
Culture, Comp, Equity: The Formula for Building & Attracting Top Producers 15.04.2026 55:48
In this episode, Trey sits down with Scott Moak, multi-million dollar EB Producer and Sales Leader at Ross & Yerger. Scott shares his insights on building and recruiting top producers. Discover how culture, comp, and equity are the ultimate formula for growing a stable of top producers. Connect with Scott: smoak@rossandyerger.com Resources & Links: 📈 Free Trial of Insurance Xdate: h...
A Wake Up Call For Top Producers | Scott Barker 09.04.2026 1:01:30
What happens when you spend 15 years chasing money and status, sacrifice everything to get there, and then finally hit the goal and feel absolutely nothing? Scott Barker went from door-to-door sales to becoming the youngest director at a $4 billion software company, to co-founding his own venture fund. By every scoreboard our industry uses, he won. Then he stepped down, sold his house, sold everyt...
How To Dominate a Niche with Andrew Meinster 07.04.2026 50:57
Resources & Links: ⏱️ Download Productive Producer pdfs https://www.maxrevenuegroup.com/products/planner-pdf-s 📈 Free Trial of Insurance Xdate:https://www.insurancexdate.com/maxrevenue 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📒 Grab The Producer Playbook: https://maxrevenuegroup.kartra.com/page/playbook 🕹️ Free Trial of Producer Gam...
How To Manage Your Time Like a Top Producer with Luke Berry 02.04.2026 45:58
⏱️ Download Productive Producer pdfs https://www.maxrevenuegroup.com/products/planner-pdf-s 📈 Free Trial of Insurance Xdate: https://www.insurancexdate.com/maxrevenue 📬Sign up for The Max Revenue Letter: https://maxrevenuegroup.com/subscribe 📒 Grab The Producer Playbook: https://maxrevenuegroup.kartra.com/page/playbook 🕹️ Free Trial of Producer Games: https://www.playp...
Is This AI Startup the Future of Insurance Agencies? 31.03.2026 1:02:28
In this episode, Trey and Micah put Sean through a full AI hot seat — no softballs. Sean Stuart, co-founder of Rosella, spent years doing boots-on-the-ground research. Literally walking into random insurance offices in major metros, knocking on doors, and asking brokers to explain their world. What he found led him to build something most insuretech founders miss: a brokerage that respects the cra...
How the Captive King Built a $2M Book Leading With Captives | Rich Varrato 24.03.2026 57:42
In this episode, Rich Varrato breaks down exactly how he used group captives as an entry point to build a $2M book of business, why most producers are underusing (or misrepresenting) captives, and what it really takes to make it in commercial insurance. What we cover: - How Rich discovered captives three years into his career with under $100K in revenue — and what changed - The five-year look-back...
From Top CFB Recruit to Top EB Broker | Jeb Blazevich 19.03.2026 59:50
Resources & Links:📈 Free Trial of Insurance Xdate:https://www.insurancexdate.com/maxrevenue📬Sign up for The Max Revenue Letter:https://maxrevenuegroup.com/subscribe📒 Grab The Producer Playbook:https://maxrevenuegroup.kartra.com/page/playbook🕹️ Free Trial of Producer Games:https://www.playproducergames.com/
Blazing a Path For the Next Generation of Insurance Producers | Justin Tatum 17.03.2026 57:26
In this episode, Trey talks with Justin Tatum, a top producer and top producer mentor. He shares how he grew a multi-million dollar book, to leading a national firm, to his new venture building a groundbreaking approach to agency equity and profit sharing. Inside you’ll discover: - How to hit your full revenue potential with just two strategic meetings per week - The flawed industry standards push...
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